陜西經(jīng)濟社會發(fā)展中的旅游產(chǎn)業(yè)政策研究.pdf

1、㈣㈣㈣㈣Y15芝≯苓掣攀‘分類號：F4910710一J001諼孝犬海碩士學(xué)位論文陜西經(jīng)濟社會發(fā)展中的旅游產(chǎn)業(yè)政策研究導(dǎo)師姓名職稱申請學(xué)位級別論文提交日期學(xué)位授予單位張曉楠賀宏斌教授答辯委員會主席學(xué)位論文評閱人張文科李永清蘇建軍龐桂珍AbstractAsaresultofmorethan20years’developmentthroughreformandopening—up，Shaanxitourismindustryhasexpand

2、edinscale。Ithasbecomenotonlyafastdevelopingsupportingculturalindustrybuthasalsobecomeoneoftheindustries、ⅣimstrongpotentialandspecialcharacteristicsintheprovinceHoweverShaanxitourismindustryfacesoppommitiesaswellasrestric

3、tionsandchallengesThusthereexiststheurgentneedtoconductsystematicandall—roundpolicyresearchThepresentresearchdirectsatmodemtourismindustryItiscarriedoutaccordingtothepaRemof‘theoreticalanalysis—statusquoanalysisSWOTanaly

4、sispolicyandmeasureproposal”Itisadowntoe枷1discussionofthepolicymakinganditsimplementationwitllregardtoShaanxitourismindustryThispaperadoptsthebasictheoriesoftourismindustrypolicystudies，tourismstudies，economics，marketing

5、studiesandsustainabledevelopmenttheoryThispaperusessuchresearchmethodsasdialecticalanalysis，acombinationofquantitativeandqualitativeanalysis，tourismvalueincreasecalculation，SWOTanalysisandSOonThepaperstrictlydefinessuchb

6、asicconceptsastourismindustryandtourismindustrypolicies，discussesthenecessitiestosettourismindustrypolicies，andformulatedthesystemformakingandimplementingoftourismindustrypoliciesinaccordancetocertainprinciplesThepaperan

7、alysesthepresentsituations，itspositioninthenationaleconomyandfunctionsofShaanxitourismindustryAfterconductingcomprehensiveanalysisonthecompetitivestrengths，weaknesses，opportunitiesandchallengesofShaanxitourismindustrybya

8、doptingtheSWOTmethod，thepaperputsforwardthepolicymeasurefordevelopingShaanxitourismindustryorganizationalpolicymarketingpolicylayoutpolicytechnicalpolicyhumanresourcespolicytourismculturepolicyaswellastheproposalforestab