中國醫(yī)藥商業(yè)企業(yè)營銷戰(zhàn)略研究.pdf

1、南開大學Y80582／碩士研究生學位論文企業(yè)管理人員在職攻讀工商管理碩士(MBA)學位論文題目：中國醫(yī)藥商業(yè)企業(yè)營銷戰(zhàn)略研究研究方向：市場營銷姓名：高海明年級：二零零三級專業(yè)：工商管理完成日期：20()5年5月導師：韓德昌教授二00五年五月ABSTRACTSince20yearsofreformingandopeninguptotheworld，themedicinalenterpriseofchinahasobtainedconsid

2、erabledevelopment；besides，medicinalmarketsarealsoshownasthecourseopenedprogressivelyThepromulgationandimplementationofstatelsnewlawsandregulationsaswellasthemedicinedistributionbeingopentoforeigncapitalafterChina’saccess

3、iontoWTO，hasledtoamoreintensecompetitionamongmedicinedealersTheexistencedevelopmentspaceofChinesemedicinedealersenterprisejscomeasahardblowat，TheChinesemedicinedealersmustcombinetheanalysisofmicroenvironmentofownenterpri

4、se，makeone’sownenterprisetotalstrategyintime。accuratelythemostkey，mosturgenttaskisamarketingstrategychoiceofanenterpriseamongthemThepaperfa_IlsimofourchaptersChapter1sLlnhmarizesthetheoriesofmarketingstrategicmanagement，

5、statestheimportanceandcharactedsticsofmarketingstrategiesaswellastheprinciplesgoverningtheformationofmarketingstrategiesandmarketingstrategicmanagement；Chapter2analyzesthemacroenvironmentpresentsituation，consumersandcomp

6、etitionsituation，aswellasadvantagesanddisadvantagesofmedicinedealersandtheirdevelopmenttrends；Chapter3makesclearthemarketandrolepositioningofmedicinedealersandworksout‘‘place”strategies，competitionstrategies。integrations

7、trategies、andpubt祀relationsstrategies—a“硝themarepartofthemarketingstrategiesthatshouldbemadeandimplementedbymedicinedeale傳；Chapter4makessolutionsandproposalsonhowtoupgradethecorecompetitivenessofmedicinedealers，andpaygre

8、atattentiontohumanresourcesdevelopment，teambuilding，corporatecultureandinformationapplicationprograms，etc，withaviewtoensuringtheimplementationofmarketingstrategiesKeywords：MedicinedealersMarketpositioningMarketingstrateg