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1、原文:原文:COSTBASEDPRICINGOFPAYMENTINSTRUMENTSEarlierIhavearguedinfavourofexplicitcostbasedpricingofpaymentinstruments.Thisarticleanalysesnewcostestimatesftheherlsprovidesanoverviewofpositionsrecentlytakenbyimptantactssuchas
2、centralbankstheEuropeanCommission.Thenewcostestimatesstrengthenthecasefemoney.Thecentralbankreptsindicatethatmanyarenowconvincedthatatransparentpricingstructurecanincreaseefficiency.TheCommissionontheotherhseemsunlikelyt
3、oallowcommercialbankstomakeacodinatedmovetowardscostbasedpricingindertobreakthedeadlockinwhichtheyfindthemselvestoday.WHYCOSTBASEDPRICINGSHOULDBEPROMOTEDThestartingpointofmyargumentinfavourofcostbasedpricingofpaymentserv
4、icesisthefollowing.Supposethatemoneyhasasmanythinkthepotentialtoeventuallyprovideameefficientalternativetotraditionalcashintermsofthesocialcostinvolved_seenextsection_.Ifthisistruethentheuseofemoneyshouldbeencouragedtheu
5、seofcashdiscouraged.Undercurrentpricingschemesthisisusuallynotwhathappensquiteonthecontraryeven.Thereasonsfthisarefirsttheflagrantunderpricingofcash.Thefeesgedtoconsumersfmakingcashwithdrawalsifanyclearlydonotcovertheful
6、lcost.Theremainderistypicallyrecoveredviacrosssubsidisation_viafexamplelowerinterestratesontransactiondeposits.Thesecondreasonisthatbanksiftheygefpaymentservicesrelytoalargeextentonfixedaccountbasedfees.Theresultisthatco
7、nsumerswhomoveawayfromcashtoepurseotherelectronicpaymentinstrumentsareinmanycasesnotfinanciallyrewardedftheirmeefficientpaymentbehavioursincelowerusageofATMswillhavenoimpactontheirannualbill.Theyalsocontinuetopaytheirsha
8、reofthesocialcostofcashsinceinterestratesoncheckingaccountspricesinthatthecostestimatesrelatetoaperiodwhenepurseusageinthetwocountriesinvolvedwasstillmarginalthusfartoolowfthenewpaymentinstrumenttofullybenefitfromeconomi
9、esofscale.InshtIarguedthatitwasinfacttoosoontomakeafaircomparisonofthecostofcashepursethatthecostofamatureepursesystemshouldbesignificantlylowerthanindicatedbytheseearlystudiesAsecondreasonisthatwhileimptanttheprivatecos
10、tsofretailersareonlypartofthepicture.Ideallyoneshouldincpateallstakeholdersthatisconsumersretailerscommercialbanks_otherpaymentproviderseventhecentralbank.Inotherwdswhatmattersarethesocialcostsinvolved.Allavailableestima
11、tesindicatethatthesocialcostsofcasharesubstantial.byfocusingonretailersalonepolicydecisionsmightbedistted.Thisisanimptantcaveattokeepinmindwhenreadingtheremainderofthissection.Inwhatfollowscosteffectivenessismainlyviewed
12、fromtheperspectiveofretailers.Thisdoeshowevernotimplythatthisistheonlymostimptantcriterion.Theonlyreasonfthefocusonretailersisthatthisistheonlypartofthepuzzlefwhichnewempiricalevidencehasbecomeavailable.IndeedinOctober20
13、02aninterestingnewstudyftheherlsagaincommissionedbyretailganisationHoofdbedrijfschapDetailhelconductedbyEIM7wasreleased_HBD_2002__.Thenewreptupdatesthe2000coststudy_whichuseddataf1998_bypresentingcostsestimatesf20012002.
14、Thelatterarepredictionsbasedondatafthefirstsixmonthsof2002.AnimptantcriticismonthefirstHBDstudywasthatthetimecashiersspendonreceivingthepaymentwasnottakenintoaccountinthecostsattributedtoincomingpaymentsbecauseitwasargue
15、dthatinthemeantimecashiersalsoperfmotherfunctions.GiventhisthereductionincheckouttimepromisedbyepurseoperatswouldsimplynevershowupinthecostfiguresThenewHBDstudyremediesthisbypresentingfiguresbothexclusiveinclusiveoffront
16、officecosts8.Thestudynotesthatthelatterpresentationmattersmainlyfthosepartsoftheretailsectwherethecheckouttimeisabottleneck_HBD.Indertocomputethefrontofficecostsasampleof331paymentswastimed.Interestinglytheresultsconfirm
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