有效的特許經(jīng)營(yíng)管理【外文翻譯】

1、畢業(yè)論畢業(yè)論文（文（設(shè)計(jì)設(shè)計(jì)）外文翻）外文翻譯題目：連鎖經(jīng)營(yíng)運(yùn)行模式研究一、外文原文標(biāo)題：Effectivefranchisemanagement原文：Thisarticletriestoaddresssomeoftheissuesmanagersfaceinfranchisesystemstheuseofhightechsystemsmarketing.Usingthesetwotoolsinthebestwaypossibleiso

2、fgreatimptancetofranchiseesfranchiss.Boththeadvantagesshtcomingsoftheseaspectsarediscussed.Theimptanceofsuchanexaminationcomesfromthefactthatthesetoolscouldbeofveryhighvalueifappliedappropriatelyharmfulifmisapplied.Somee

3、xamplesoffranchisesystemsthathavebeeninvolvedintheseaspectsarediscussedtoshowthetwosidednatureoftheapplicationofthem.Franchisingisoneofthemostpopularsuccessfulstrategiesfbusinessestoenternewmarketsexpoperations.Franchisi

4、ngenablesthefranchistoenteranewmarketwithverylowrisksinitialinvestment.Franchisingsystemsarefacingnewchallengeseverydaysuchas:legalissuesmarketingcampaignsfranchiseefranchisrelationshipuseofhightechsystemsetc.Theultimate

5、goalfboththesidesofafranchisesystemistofattenthebottomline–maximizeprofits.Introductionofnewtechnologieshasbroughttheattentionofpeopleinfranchisingtheopptunitieshizonssuchtechnologiescouldopen.Lateronthearticlewilltakeab

6、rieflookatthenewhightechsystemswhattheydohowtheycouldbeveryvaluabletoanyfranchise.Finallythearticleexaminesthewayfranchisesystemsdesigntheirmarketingcampaigns.Technologyisadvancingeverydayofferingbusinessessomesystemstoo

7、lsthatincreaseefficiencyproductivity.BusinesseshavebeenmakinguseofintrastheIntersalesinventysoftwaredatatransfmationsystems.Franchisesystemscanboostuptheirsalesefficienciesqualityofcommunicationprofitabilitybyintegrating

8、thesetoolswiththeirbusinesses.Somefranchisesystemshavebeenapplyingutilizingthetoolssystemsavailablehaveenjoyedhigherqualityincommunicationhigherproductivities.Likeeverythingelsetheattractmanymepeoplebemuchmeexposed.Thisw

9、ayofattractingfranchiseeswillsavethefranchisstimeefftmostimptantlymoney.AccdingtoMr.JerryWilkersonheadoftheheadhunterfirmthecostofsendingrepresentativestoafranchiseexhibitionrangesfrom$15000to$20000(SwannC.2001).Asaresul

10、tofthelowercostofusingthewebtocontractmefranchiseesfewerfranchissaregoingtofranchiseexhibitions.Nowprospectivefranchiseescanvisitthewebofthefranchislearnabouttherequirementsevenapply.Thiswayofgeneratingtheleadstheiremplo

11、yeegivesevenmeroomtocutcostbyeliminatingsubstantiallyreducingtheneedfpeopledirectlyinteractingwithprospectivefranchiseesonthephonethroughmeetings.ThedegreeofuseoftheInterbyfranchisesystemsvarydependingontheindustrycapabi

12、litiessomeothervariables.SomefranchiseeshavefurtheredtheiruseoftheIntertoposttheirtrainingprogrammeswhichareeasilyaccessedbyfranchiseestheiremployees.Anotheruseistoprovideinfmationsuchastheclosestbranchtothecustomerconta

13、ctnumberspricesmenus.Thisisanothertoolthatfranchisesystemsuseextensively.Itgivesthefranchiseesthechancetocommunicatewitheachotherwiththefranchis.AccdingtotheInternationalFranchiseAssociation(IFA)theintraisthemostbasichig

14、htechtoolusedbyfranchisesystemstheonethatbothfranchissfranchiseesvaluethemost.Franchissuseintrastoeducatetheirfranchiseesprovidetheirtrainingprogrammes.FexampleMr.O’RouketheCEOofSmoothiePJ’ssaysthattheirintracontainsreci

15、pesguidelinesoperationalprocedureslinkstovendssuppliersetc.AnothertoolthatisgettingmepopularisthePointofSale(POS)systems.AdvancedPOSsystemscantrackcustomerpurchaseskeepingwatchinglevelsofinventyreptfranchiseesalestothefr

16、anchisinstantly.Somesystemscanevencalculatecostincludinglabourcostgivebothfranchiseefranchisthebottomlineresult.ThesesystemsareefficienttoanextentthatMr.RecknaglefromBlimpiedescribesthemas“l(fā)ittlebrain”.Theinfmationtheseh