淺析我國冰箱行業(yè)之路

1、成人教育畢業(yè)論文（設(shè)計(jì)）成人教育畢業(yè)論文（設(shè)計(jì)）二〇一七年三月題目：淺析我國冰箱行業(yè)之路學(xué)生姓名：身份證號(hào)：220204198003290319專業(yè)：市場(chǎng)營銷學(xué)年班級(jí)：2015級(jí)指導(dǎo)教師：I目錄摘要...............................................................I第一章概述....................................................

2、..11.1、冰箱的發(fā)明................................................11.2、冰箱的原理................................................1第二章冰箱的營銷渠道..........................................22.1中國冰箱業(yè)的現(xiàn)狀.....................................

3、......22.1.1產(chǎn)銷規(guī)模...............................................22.1.2技術(shù)優(yōu)勢(shì)...............................................22.1.3、市場(chǎng)需求...............................................32.2我國冰箱營銷渠道概況............................

4、...........32.2.1我國冰箱營銷渠道的演變歷史.............................32.2.2我國冰箱營銷渠道的現(xiàn)狀.................................62.2.3我國冰箱營銷渠道的趨勢(shì).................................8第三章農(nóng)村冰箱市場(chǎng)發(fā)展.......................................123.1農(nóng)村冰箱行

5、業(yè)..............................................123.1.1市場(chǎng)背景...............................................123.1.2市場(chǎng)及農(nóng)村市場(chǎng)含義....................................133.1.3農(nóng)村消費(fèi)市場(chǎng)特點(diǎn)......................................143.1.4我國農(nóng)

6、村冰箱市場(chǎng)容量..................................163.1.5農(nóng)村冰箱市場(chǎng)存在的問題................................183.1.6農(nóng)村市場(chǎng)消費(fèi)特點(diǎn)......................................193.1.7農(nóng)村市場(chǎng)經(jīng)銷商需求....................................203.2整合資源進(jìn)攻農(nóng)村市場(chǎng).........

7、.............................223.2.1人員效率問題..........................................233.2.2產(chǎn)品問題..............................................243.2.3品牌推廣問題..........................................243.2.4售后服務(wù)問題...........