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1、外文翻譯RURALDEVELOPMENTSTRATEGIESTHROUGHRURALTOURISMACTIVITIESINROMANIA:CHANCEFANINTERNALDEMMaterialSource:InternationalReviewonPublicNonProfitMarketingvol.2n1(June2005)pp.8595.Auth:AlexruNaghiuJosLuisVzquezABSTRACT:Ruralto
2、urismrelatedactivitieshavebeenwidelyregardedaskeytoolsfruraldevelopmentspeciallyinthosecountries–asRomaniaallEastEuropeancountries–whereruralspaceproductionisstillamajpartofwholeeconomicstructuretryingbythiswaytorevitali
3、zedecliningareasensurethempossibilitiesofachievingasustainablefuture.Atthispurposeruraltourismmustbeconsideredlikeacomplexpluralityofmultifacedactivitiescontributingbothtogrowthofotheractivitiesinruralareastoimprovemento
4、flifequalityflocalinhabitantsallthisaspartofaneffectiveruraldevelopmentintegratedsystem.Duetonecessaryattractionoffeigncurrencyindertocontributeinsolvingstructuraltroublesofnationaleconomiesinthesecountriesdesignofquitea
5、lotofruraltourismactivitiesontherehasusuallyfocusedoninternationaldem.Howeverevenwhenthiscouldbeperfectlyrightatafirststageevidencefothercountriesshowsthatlongtimemaintenanceofsuchactivitiesrequiresoftheexistenceofa–perh
6、apsnotsoattractivebutindispensable–internalmarket.Inthispaperwegivefirstdeiveevidenceaboutexistenceacteristicsofthisdomestic–mostlyunexpected–marketfruraltourismactivitiesinRomania.KeyWds:Ruraltourismruraldevelopmentecon
7、omicintegratedsystemsinternalmarkets.1INTRODUCTION:Increasingglobalizationlevelsateconomymarketssupptedbyadvancesintelecommunicationtechnologieshavesignificantlymodifiedtheenvironmentfagentsganizationsperfmance–publicpri
8、vate–decreasingimptance(especiallywhenbeingprimaryscenicaesthetictouristattractions).Publicauthitieshaveawiderangeofpolicyinstrumentsavailabletotryachievethesegoals:regulatyinstrumentsvoluntaryinstrumentsdirectexpenditur
9、efinancialincentivesdeliberatednonintervention.Nevertheless–astold–anadequateplacemarketingstrategy–thusanadequateruraltourismstrategy–shouldinvolveprivatesectcooperation.Atthispointtoooftenprivatesectinterestsmisunderst
10、–eventoday–ruraltourismbusinessesasaneasy“pathway”tomakemoney.Ifsovaluationofruraltourismresultsachievementsintermsofunrealisticexpectativemaybecomeevenwsewhenjoinedtoignancewilfulneglectbylocalregionalplannersdecisionma
11、kersdevelopersaboutpotentiallyadverseoftenerroneouslyperceivedenvironmentalsocialimpactsofruraltourismactivities.Evenwhentheseadverseimpactsmayofcoursecomeintoarealitysocurtaildestroybenefitsfromtheseactivitiesruraltouri
12、smcanclearlyhelptostabilisedevelopalocaleconomyatleastasfirstbusinesschoiceatafirststage.3RURALTOURISMLOCALDEVELOPMENTINROMANIA:InRomaniaruralspaceisaveryimptantelementespeciallyifconsideringthatmethan90%ofcurrentcountry
13、surfacehasaruralacteruse3.Linkedtothisruralenvironment47.3%ofthecountrypopulationisliving(about10millionpeople)theirqualityoflifedirectlyrelateddeterminedbyeconomicalpotentialresultsfromagricultureotherprimaryactivities.
14、AftertheeventsbyDecember1998Romanianagriculturehasexperiencedstructuralinstitutionalrefmsthatsignificantlydecreasedproductioncompetitivenesslevels.Atthesametimemajdecline–socalledrestructure–ofindustrialsectsreflectedonh
15、igherunemploymentfiguresinurbanareas.Asaconsequencefromthisnationallevelgeneralized“adaptationsyncopetomarketeconomyadaptation”(Merce2004)migrationofpopulationfromurbantoruralareas(since1997)becomeabacktooldhomemovementi
16、nthesurvivinghopebutincreasingsocialeconomicalpressureonsomeregions.AdditionallynearbyexpectedfuturecountryadmissionintheEuropeanUnionsointheglobalEuropeanmarketcompetitionisgeneratingwillgenerateinfuturemedifficultiesin
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