某藝術(shù)教育工作機(jī)構(gòu)商業(yè)計(jì)劃書(doc 74頁(yè))-精品

1、第二屆青海省大學(xué)生創(chuàng)業(yè)設(shè)計(jì)大賽商業(yè)計(jì)劃書項(xiàng)目名稱：金韻藝術(shù)工作室項(xiàng)目名稱：金韻藝術(shù)工作室項(xiàng)目類型：服務(wù)型項(xiàng)目類型：服務(wù)型負(fù)責(zé)人：劉靜靜人：劉靜靜聯(lián)系電話：聯(lián)系電話：電子郵箱：電子郵箱：1528502779@1528502779@指導(dǎo)教師：曾指導(dǎo)教師：曾暉院系：財(cái)經(jīng)學(xué)院會(huì)計(jì)與財(cái)務(wù)管理系系：財(cái)經(jīng)學(xué)院會(huì)計(jì)與財(cái)務(wù)管理系金韻藝術(shù)工作室2目錄目錄前言前言................................................

2、...............................................................................................1第一章概述.......................................................................................................................

3、......2第二章公司介紹.....................................................................................................................32.1公司名稱：金韻藝術(shù)工作室.........................................................................

4、...............32.2公司商標(biāo)：....................................................................................................................32.3公司宗旨：.......................................................................

5、.............................................32.4公司簡(jiǎn)介：....................................................................................................................32.5公司文化..........................................

6、..............................................................................3第三章公司業(yè)務(wù)分析.................................................................................................................53.1樂器培訓(xùn)...........

7、.............................................................................................................53.2舞蹈培訓(xùn).......................................................................................................

8、...............103.3繪畫培訓(xùn)......................................................................................................................143.4書法培訓(xùn).....................................................................

9、.................................................17第四章市場(chǎng)分析.......................................................................................................................194.1國(guó)內(nèi)整體市場(chǎng)................................

10、...............................................................................194.2西寧整體市場(chǎng)..............................................................................................................204.3偏遠(yuǎn)大學(xué)校區(qū)市場(chǎng).......

11、...............................................................................................224.4市場(chǎng)定位....................................................................................................................

12、..234.6微觀環(huán)境分析..............................................................................................................244.7宏觀環(huán)境分析......................................................................................

13、.........................25第五章競(jìng)爭(zhēng)分析.......................................................................................................................285.1識(shí)別競(jìng)爭(zhēng)者.........................................................

14、.........................................................285.2了解競(jìng)爭(zhēng)者目標(biāo)..........................................................................................................305.3我們的優(yōu)勢(shì)...................................

15、...............................................................................305.4我們的劣勢(shì)..................................................................................................................325.5競(jìng)爭(zhēng)策略........

16、............................................................................................................32第六章啟動(dòng)方案.......................................................................................................

17、................346.1選址..............................................................................................................................346.2裝修................................................................

18、..............................................................346.3師資力量......................................................................................................................346.4前期、后期宣傳...................

19、.......................................................................................346.5制度..............................................................................................................................

20、356.6培訓(xùn)..............................................................................................................................356.7學(xué)員擔(dān)任老師............................................................................

21、..................................35第七章公司營(yíng)銷戰(zhàn)略...............................................................................................................367.1前期.........................................................

22、......................................................................367.2發(fā)展期..........................................................................................................................397.3成熟期............

23、..............................................................................................................41第八章公司運(yùn)營(yíng)方式...................................................................................................