產(chǎn)品規(guī)劃書

1、盛開傳媒網(wǎng)盛開傳媒網(wǎng)產(chǎn)品規(guī)劃書文件標(biāo)識：CompanyProjectRDUR當(dāng)前版本：X.Y作者：文件狀態(tài)：[√]草稿[]正式發(fā)布[]正在修改完成日期：YearMonthDay盛開傳媒網(wǎng)?盛開傳媒網(wǎng)，2010Page3of9目目錄錄0.文檔介紹文檔介紹..............................................................................................

2、............................................40.1文檔目的.....................................................................................................................................40.2文檔范圍...........................

3、..........................................................................................................40.3讀者對象..........................................................................................................

4、...........................40.4參考文檔.....................................................................................................................................40.5術(shù)語與縮寫解釋.........................................

5、................................................................................41產(chǎn)品概述產(chǎn)品概述..................................................................................................................................

6、..........52市場分析市場分析............................................................................................................................................52.1產(chǎn)品的背景...................................................

7、..............................................................................52.2產(chǎn)品的市場概述.........................................................................................................................52.3產(chǎn)品的市場需

8、求.........................................................................................................................52.4產(chǎn)品的市場定位.......................................................................................

9、..................................53產(chǎn)品的發(fā)展規(guī)劃產(chǎn)品的發(fā)展規(guī)劃................................................................................................................................53.1產(chǎn)品的發(fā)展藍(lán)圖...............................

10、..........................................................................................63.2產(chǎn)品的版本規(guī)劃.......................................................................................................................

11、..63.3里程碑規(guī)劃.................................................................................................................................64產(chǎn)品研發(fā)規(guī)劃產(chǎn)品研發(fā)規(guī)劃..................................................................

12、..................................................................64.1需求分析.....................................................................................................................................74.2產(chǎn)品設(shè)計(jì).....

13、................................................................................................................................74.3研發(fā)計(jì)劃....................................................................................

14、.................................................75市場營銷規(guī)劃市場營銷規(guī)劃....................................................................................................................................75.1產(chǎn)品上市計(jì)劃...............

15、..............................................................................................................75.2產(chǎn)品手冊......................................................................................................

16、...............................75.3市場推廣.....................................................................................................................................86可行性分析可行性分析....................................

17、....................................................................................................86.1產(chǎn)品競爭力分析.............................................................................................................

18、............86.2資源要求及保障能力.................................................................................................................86.3風(fēng)險(xiǎn)分析及對策.......................................................................

19、..................................................86.4經(jīng)濟(jì)效益分析.............................................................................................................................97總結(jié)總結(jié).............................