產品規(guī)劃書

1、盛開傳媒網盛開傳媒網產品規(guī)劃書文件標識：CompanyProjectRDUR當前版本：X.Y作者：文件狀態(tài)：[√]草稿[]正式發(fā)布[]正在修改完成日期：YearMonthDay盛開傳媒網?盛開傳媒網，2010Page3of9目目錄錄0.文檔介紹文檔介紹..............................................................................................

2、............................................40.1文檔目的.....................................................................................................................................40.2文檔范圍...........................

3、..........................................................................................................40.3讀者對象..........................................................................................................

4、...........................40.4參考文檔.....................................................................................................................................40.5術語與縮寫解釋.........................................

5、................................................................................41產品概述產品概述..................................................................................................................................

6、..........52市場分析市場分析............................................................................................................................................52.1產品的背景...................................................

7、..............................................................................52.2產品的市場概述.........................................................................................................................52.3產品的市場需

8、求.........................................................................................................................52.4產品的市場定位.......................................................................................

9、..................................53產品的發(fā)展規(guī)劃產品的發(fā)展規(guī)劃................................................................................................................................53.1產品的發(fā)展藍圖...............................

10、..........................................................................................63.2產品的版本規(guī)劃.......................................................................................................................

11、..63.3里程碑規(guī)劃.................................................................................................................................64產品研發(fā)規(guī)劃產品研發(fā)規(guī)劃..................................................................

12、..................................................................64.1需求分析.....................................................................................................................................74.2產品設計.....

13、................................................................................................................................74.3研發(fā)計劃....................................................................................

14、.................................................75市場營銷規(guī)劃市場營銷規(guī)劃....................................................................................................................................75.1產品上市計劃...............

15、..............................................................................................................75.2產品手冊......................................................................................................

16、...............................75.3市場推廣.....................................................................................................................................86可行性分析可行性分析....................................

17、....................................................................................................86.1產品競爭力分析.............................................................................................................

18、............86.2資源要求及保障能力.................................................................................................................86.3風險分析及對策.......................................................................

19、..................................................86.4經濟效益分析.............................................................................................................................97總結總結.............................