產(chǎn)品規(guī)劃模板

1、文件編號：密級：XXXX產(chǎn)品規(guī)劃書XXX公司年月日產(chǎn)品規(guī)劃書1版本控制版本修訂時(shí)間修訂人修訂類型修訂章節(jié)修訂內(nèi)容1.02007124李鴻培創(chuàng)建全部修訂類型分為AADDEDMMODIFIEDD–D注：對該文件內(nèi)容增加、刪除或修改均需填寫此記錄，詳細(xì)記載變更信息，以保證其可追溯性產(chǎn)品規(guī)劃書1目錄1產(chǎn)品概述.....................................................................

2、.............................................................12市場分析..................................................................................................................................12.1產(chǎn)品的背景..............

3、.....................................................................................................12.2產(chǎn)品的市場概述...........................................................................................................1

4、2.3產(chǎn)品的市場需求...........................................................................................................12.4產(chǎn)品的市場定位............................................................................................

5、...............13產(chǎn)品的發(fā)展規(guī)劃.......................................................................................................................13.1產(chǎn)品的發(fā)展藍(lán)圖..................................................................

6、.........................................13.2產(chǎn)品的版本規(guī)劃...........................................................................................................23.3里程碑規(guī)劃....................................................

7、...............................................................24產(chǎn)品研發(fā)規(guī)劃...........................................................................................................................24.1需求分析..................

8、.....................................................................................................24.2產(chǎn)品設(shè)計(jì)...............................................................................................................

9、........24.3研發(fā)計(jì)劃.......................................................................................................................25市場營銷規(guī)劃.............................................................................

10、..............................................25.1產(chǎn)品上市計(jì)劃...............................................................................................................25.2產(chǎn)品手冊.............................................

11、..........................................................................35.3市場推廣.......................................................................................................................36可行性分析............

12、...................................................................................................................36.1產(chǎn)品競爭力分析..............................................................................................

13、.............36.2資源要求及保障能力...................................................................................................36.3風(fēng)險(xiǎn)分析及對策....................................................................................

14、.......................36.4經(jīng)濟(jì)效益分析...............................................................................................................37總結(jié)........................................................................

15、..................................................................44產(chǎn)品研發(fā)規(guī)劃4.1需求分析（產(chǎn)品的需求規(guī)格說明書技術(shù)需求分析4.2產(chǎn)品設(shè)計(jì)主要給出產(chǎn)品設(shè)計(jì)的思路、系統(tǒng)框架、工作流程、功能設(shè)計(jì)等內(nèi)容；4.3研發(fā)計(jì)劃研發(fā)資源的配置、研發(fā)實(shí)施進(jìn)度安排、測試以及產(chǎn)品包裝設(shè)計(jì)等；5市場營銷規(guī)劃5.1產(chǎn)品上市計(jì)劃制定具體的產(chǎn)品上市計(jì)劃；明確產(chǎn)品化的階段目標(biāo)及每個階段主要工作內(nèi)容

16、（月計(jì)劃，年計(jì)劃）產(chǎn)品規(guī)劃書35.2產(chǎn)品手冊（包括對產(chǎn)品技術(shù)文檔、宣傳資料、演示程序等的要求）5.3市場推廣（制定產(chǎn)品市場的推廣以及宣傳計(jì)劃，制定產(chǎn)品銷售計(jì)劃，制定售后服務(wù)流程及制定計(jì)劃時(shí)所采取的各種策略）。6可行性分析6.1產(chǎn)品競爭力分析從公司在該產(chǎn)品上的技術(shù)優(yōu)勢、營銷優(yōu)勢、行業(yè)的認(rèn)知、企業(yè)管理優(yōu)勢等多方面分析與市場同類產(chǎn)品的競爭優(yōu)勢。其中要包括行業(yè)內(nèi)主要競爭對手的產(chǎn)品分析、市場與競爭力分析(最好與對手進(jìn)行全方位的SWOT分析)；包括