中國殺毒軟件產(chǎn)業(yè)的市場結(jié)構(gòu)及廠商行為分析.pdf

1、東南大學(xué)碩士學(xué)位論文中國殺毒軟件產(chǎn)業(yè)的市場結(jié)構(gòu)及廠商行為分析姓名：鐘濱申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：周勤2002.5.1莖苧塑莖TheAnalysisofChineseanfivirussoftware’SMarketStructureandFirmC：onductBinZhongThepaperusesthetraditionalmodelofindustrialeconomics：SlructureConductPexf

2、onnance(SCP)toexamineChineseantivirussoftwaremarketwithaimtomakeacquaintedandpredictswithChineseantivirussoftwareindustryFollowingtheintroductionofSCPtheoryandunderthisframework，thepaperdividesaccordingtotheuserofantivir

3、ussoftwareintoaloneandnetworkmarket，eachofwhichisrelativeindependentAccordingtostatosinquoandcharacteristic，thepaperpointouteverystructureofmarketandfirmconductanditscause，butalsopredictsthedevelopmenttrendofChineseantiv

4、irussoRware’SindustryTheconclusionisthatthedemandofantivirussoftware’SmarketwouldquicklyextendTheproduceofsoftwarewoulddividewithservingsofsoftwareThefinnofantivirussoftwareinChinaisdevelopingtosecuritysoftware’Sfirmwith