上海個(gè)人計(jì)算機(jī)產(chǎn)業(yè)營(yíng)銷人員行為分析與管理研究.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文上海個(gè)人計(jì)算機(jī)產(chǎn)業(yè)營(yíng)銷人員行為分析與管理研究姓名：蔣集云申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：胡君辰2001.4.18■摘要EnglishcompendiumsEverywhere，adeepinfluencetOoursocietyandlifecanbecontractedwhichduingtothemoderinformationtechnologydevelopment，whenthenewcentur

2、yiscomingInthe20yearsfrom80s，thePCindustryinshanghaihavebeengotalongconspicuouslyWhileinternettechnologyandinformationfyworkdeveloping，thePCindustryinshanghaiisgettingagoodopportunitytoaconsiderablydevelopmentagainTother

3、eenterpriseinITfield，itistheirveryimportantstrategicchoosethathowtograsptheopportunityandreinforcethemarketing’SR&DTodaythedevelopmengregularityofthemoderITfieldhavebeenexposedbythePCindustrywhichismosttypicaloneinitSo，w

4、henthePCindustrycomingin“middleages”，theresearchaboutthemarketingcantraceoutthegeneralregularsfortheindustrialgroupintheITfieldAnditcanbeusefuldirectiontotheother’sTheeffectionofthePCindustrytotheeconomicdevelopmentiflsh

5、ah曲ai，andthemarketingcircumtancehavebeenanalyzedItiSararechanceoftheindustrialdevelopmentthattheinformanfion～worksAtonetimethroughthecon仃astbetweenthetraditionalmarketingtechnologiestothemoderone，andtheresearchofnewmarke

6、tingways，havebeenproceeded，thepointjSfoundthatthemarketingtechnologiesismoreimportancethanothersOntheotherhand，themodelofthemarkefingtechnologiesformingthecompetitiveadvantageiSbeenexplainedTheeffectionofmarketingtechnol

7、ogiesCannotsecedemarketingpersonnel’SeventsSo，deeplyandobjectivelythethemehasanalyzedemphaticallytheiractionConsecutivelytheintegratedhumanmanagementresearchedIntheanalyzationaboutmarketingpersonnel’Sactive，thethemepoint

8、edthattheeffectivefactorsNotonlyintheinherencebutalsoinfiveexterualanglessuchasthebrandbasisetcSofivebothofusualactivemodelshavebeenstudiedfromfiveangles，forexample，marketingdepth，marketingwidthetcIntheresearchtomarketin

9、gpersonnel’Smanagement，theintegratedilluminationhasbeenmade，inemployandchoiceformarketingpersonnel，inplanandmanagementformarketingorganization，intraininganddevelopmengtothem，instimulationandevaluationtotheirresultItisthe

10、aimtoanalyzethemarketingpersonnel’SactivemodelsthatmanagingthemeffectivelyAndmanagementeffectivelytothemaeketingpersonnelinshanghaiPCindustrycanhelptheindustryoutputitsobviousaction，andgrowthrapidlyEnglishkeywords：market