麗江旅游節(jié)慶市場(chǎng)化優(yōu)化思路和措施

1、I目錄摘要......................................................................................................................................IIIIIIABSTRACTABSTRACT...........................................................

2、.......................................................................IVIV一、旅游節(jié)慶概述一、旅游節(jié)慶概述....................................................................................................................1（一）節(jié)慶和旅游節(jié)慶的概

3、念..............................................1（二）旅游節(jié)慶市場(chǎng)化的緣由..............................................1（三）旅游節(jié)慶市場(chǎng)化運(yùn)作成功與否的衡量..................................2二、麗江旅游節(jié)慶市場(chǎng)化運(yùn)作的現(xiàn)狀二、麗江旅游節(jié)慶市場(chǎng)化運(yùn)作的現(xiàn)狀..........................

4、..........................................................3（一）麗江旅游節(jié)慶市場(chǎng)化運(yùn)作的基礎(chǔ)條件分析..............................3（二）麗江旅游節(jié)慶活動(dòng)的開發(fā)現(xiàn)狀及其運(yùn)作模式............................7（三）目前麗江旅游節(jié)慶市場(chǎng)化運(yùn)作帶來(lái)的效益和影響........................9三、目前麗江旅游節(jié)

5、慶市場(chǎng)化運(yùn)作存在的主要問(wèn)題三、目前麗江旅游節(jié)慶市場(chǎng)化運(yùn)作存在的主要問(wèn)題..........................................................1010（一）對(duì)旅游節(jié)慶活動(dòng)管理和促銷存在不足.................................10（二）在體制和主體上存在缺陷，真正實(shí)現(xiàn)由企業(yè)獨(dú)立主辦的節(jié)慶為數(shù)不多.....10（三）缺乏精于策劃運(yùn)作旅游節(jié)慶活動(dòng)的本土人才隊(duì)伍.....

6、..................11（四）旅游節(jié)慶相關(guān)行業(yè)的管理和服務(wù)水平還有提升的空間...................11（五）精品節(jié)慶項(xiàng)目需進(jìn)一步培育，國(guó)際性、參與性需進(jìn)一步增強(qiáng).............11四、優(yōu)化麗江旅游節(jié)慶市場(chǎng)化運(yùn)作四、優(yōu)化麗江旅游節(jié)慶市場(chǎng)化運(yùn)作...............................................................................

7、.......1212（一）優(yōu)化麗江旅游節(jié)慶市場(chǎng)化運(yùn)作的基本思路.............................12（二）優(yōu)化麗江旅游節(jié)慶市場(chǎng)化運(yùn)作的具體措施.............................14參考文獻(xiàn)參考文獻(xiàn).................................................................................................

8、.................................1717致謝........................................................................................................................................1818IIIABSTRACTEventsganizedthemainpurposeist

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10、softheinfrastructureofthemarket.Thattheexistingmodeofoperationofthemarketundertheexistingproblemsputfwardideasoptimizationofspecificmeasuresareasonableconstructionofanewmarketientedmodeofoperationwithaviewtocontributingt

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12、hatitsimptantpracticalsignificance.AdoptmarketientedmodeofoperationcontinuallyenhancethelevelofmarketientedoperationoptimizingtheoperationofthemarketLijiangtourismfestivalisanimptantdirectionofdevelopment.ThePaperisdivid

13、edintofourParts:First:theconceptoffestivaltourismfestivalthetourismfestivalmarketiginstheeticalbasisoftheanalysispointedoutthatthetouristfestivalsofthemarketsuccessoftheoperationofthemeasure.Second:theanalysisofthequesti

14、onsofthenowadaystourismfestivalsinLijiang.Third:theanalysisaboutfocusonthecurrentmarketientedtourismfestivalsintheoperationofthemainproblemsinLijiang.Last:thebasicideasinitiativestooptimizingofLijiangtourismfestivalsofth