大學(xué)英語(yǔ)四級(jí)真題200806聽(tīng)力_第1頁(yè)
已閱讀1頁(yè)，還剩19頁(yè)未讀， 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說(shuō)明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡(jiǎn)介

1、20082008年6月大學(xué)英語(yǔ)四級(jí)考試月大學(xué)英語(yǔ)四級(jí)考試A卷真題卷真題一.寫(xiě)作部分(9：009：30)PartⅠWriting(30minutes)Directions:Fthispartyouareallowed30minutestowriteALetterofApologyaccdingtotheoutlinegivenbelow.Youshouldwriteatleast120wdsfollowingtheoutlinegiven

2、belowinChinese.1.娛樂(lè)活動(dòng)多種多樣2.娛樂(lè)活動(dòng)可能使人們受益，也可能有危害性3.作為大學(xué)生，我的看法。二.快速閱讀(9：309：45)MediaionfAdvertisementsAfterdeterminingthetargetaudiencefaproductserviceadvertisingagenciesmusttheappropriatemediaftheadvertisement.Wediscusshere

3、themajtypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:televisionnewspapersradiomagazinesoutofhome.Interdirectmail.TelevisionTelevisionisanattractivemediumfadvertisingbecauseitdeliversmassaudien

4、cestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaireyoucanunderstthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrfexampletheywanttoimpre

5、ssconsumerswiththebritsimage.Televisionprovidesanidealvehiclefthistypeofcommunication.Buttelevisionisanexpensivemediumnotalladvertiserscanaffdtouseit.Televisionsinfluenceonadvertisingisfourfold.Firstnarrowcastingmeanstha

6、ttelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannelfinstance.iswatchedbypeoplewhoplaygolf.HomeGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thusaudiencesaresmallerm

7、ehomogeneous(具有共同特點(diǎn)的)thantheyhavebeeninthepast.Secondarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.Abroadcastmediumsuchaswktelevisionattractsalltypesofaudiencemembersbutmagazineaudiencesaremehomogeneou

8、sifyoureadsptsillustratedfexampleyouhavemuchincommonwiththemagazine’sotherreaders.Advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.Advertiserusingtheprintmediamagazinesnewspaperswillneedtoadapttotwo

9、mainchanges.Firsttheinterwillbringlargeraudiencestolocalnewspapersthesesecond.Advertiserswillhavetoundersthowtouseanincreasingnumberofmagazinesftheirtargetaudiences.Althoughsomemagazineswillmaintainnationalaudiencesalarg

10、enumberofmagazineswillentertainnarroweraudiences.OutofhomeadvertisingOutofhomeadvertising.Alsocalledplacebasedadvertisinghasbecomeanincreasinglyeffectivewayofreachingconsumerswhoaremeactivethaneverbefe.Manyconsumerstoday

11、donotsitathomewatchtelevision.Usingbillboardsnewsstsbussheltersfadvertisingisaneffectivewayofreachingtheseonthegoconsumers.Meconsumerstravellongerdistancestofromwkwhichalsomakesoutofhomeadvertisingeffectivetechnologyhasc

12、hangedthenatureofthebillboardbusinessmakingitameeffectivemediumthaninthepast.Usingdigitalprintingbillboardcompaniescanprintabillboardin2hourscomparedwith6dayspreviously.Thisallowsadvertisersmevarietyinthetypesofmessagest

13、heycreatebecausethey.Canchangetheirmessagesmequickly.InterAsconsumersbecomemecomftablewithonlineshoppingadvertiserswillseektoreachthismarketAsconsumersgetmeoftheirnewsinfmationfromtheIntertheabilityoftelevisionradiotoget

14、thewdouttoconsumerswilldecrease.ThechallengetoInteradvertisersIstocreateadsthataudiencemembersremember.Interadvertisingwillplayameprominentroleinganizationsadvertisinginthenearftuture.Interaudiencestendtobequitehomogeneo

溫馨提示

  • 1. 本站所有資源如無(wú)特殊說(shuō)明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽，若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 眾賞文庫(kù)僅提供信息存儲(chǔ)空間，僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理，對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請(qǐng)與我們聯(lián)系，我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。

評(píng)論

0/150

提交評(píng)論