bec高級口語真題答案

1、【劍橋BEC真題集第二輯】TEST1A.客戶關(guān)系：讓客戶感到受到重視的重要性B.公司發(fā)展：控制公司擴(kuò)張的重要性C.營銷：如何確保公司的代理商始終保持高效率PART2A.Customerrelations:theimptanceofmakingcustomersfeelvalued.Inmyopinionmaintaininggoodcustomerrelationsisofvitalimptancetoabusiness.Ifnotyo

2、umayhavenowaytosellyourproductsservicestocustomers.Thenthereisnochancefyoutomakemoney.Indertoestablishgoodrelationswithyourcustomersyoushouldmakecustomersfeelvalued.Thereareanumberofwaystomakethemfeelvalued.Firstlyyousho

3、uldhaveafriendlyattitudetowardthemshowrespectfthem.Fromtimetotimeaskthemftheiropinionssuggestionsfimprovementofyourproductsservices.Secondlyprovidethemwithgoodaftersaleservice.Whentheyrunintosomeproblemsdifficultiesoffer

4、themwithhelpassoonaspossible.Whensomethinghasgonewrongwithyourproductstheyhavepurchasedsendyourtechniciansassoonaspossible.B.Companygrowth:theimptancetoacompanyofcontrollingexpansionAsweknoweverycompanynowadaysseeksfgrow

5、thdevelopmentindertosurviveinthehighlycompetitivewld.Butwehavetorememberthatexpansionshouldbemadeinacontrolledmannerbecauseifnotseriousproblemswillbebroughtaboutevenwseagreatthreatwillbecausedtothesurvivalofthecompany.Fi

6、nstanceadepartmentsteinourcityusedtobeveryprosperousbefeitsoughtfexpansion.Afewyearsagoitbeganestablishingbranchstesinothercitiesthroughouttheprovince.Withinaperiodoftwoyearsscesofbrancheshadbeensepupinoutsidetheprovince

7、.Atfirstbusinesswasokayeverythingwentwell.Thensomeproblemsbegantooccurduetolackoffundsskilledmanagerialstaff.Acoupleofyearslaterthedepartmentstesimplywentbankrupt.Thisisalessonfustolearn.C.Marketing:howtoensurethatagents

8、maintainahighlevelofeffectivenesswhenrepresentingacompany.Asweallknowsigninganagencyagreementwithafirmisacustomarypracticeinmarketing.IndertoensuretheymaintainsahighlevelofeffectivenessIthinkfirstlymakeanattractiveencour

9、agementprogramthatistosetupcleartargetftheagent.Iftheagentreachesthesettargetadecentrearedwillbeoffered.Ifhefailstodosohewillnotgetthecommission.Secondchecksupervisetheprocessprogressofthemarketingcampaignlaunchedbyyoura

10、gent.Ifsomethinghasgonewrongimmediatelycrectit.Ifyouragentrunsintodifficultiesyoushouldofferahwithoutanydelay.Inotherwdsletyouragentknowthatheistrustedheisnotwkingalone.PART3A.Ourcompanyisplanningtointroduceasuggestionsc

11、hemesoastoencouragestaffmembersatalllevelstocontributeideassuggestions.DoyouhaveanyideasastothewaysofsettingupsuchaschemesothatallstaffcanmakecontributionsB.Ihaveheardofthat.Ithinkthisisquitegoodfthefuturedevelopmentofou

12、rcompany.Asfwaysofsettingupsuchaschemethefirststepcometomymindistogetagroupofpeopletogethertoganizeacommittee.Themajtaskfthemistodrawupsomestaffmembers.A.That’ssoundsgood.Butwhodoyouthinkshouldbechosenasthememberofthecom

13、mitteeTheheadofeachdepartmentsomeprofessionalpeoplefromoutsideB.Somedepartmentleaderscanbeincludedbutnoteveryoneofthem.Wemayacoupleofseniconsultantsofourcompanytobeputonthecommittee.dinarystaffmembersshouldalsoberepresen

14、tedinthecommitteesothatvoicesfromshopfloscanheard.A.Yeah.Ithinkeachdepartmentmayprepareaboxfcollectingideastheboxshouldbeputataplacewhereallstaffcanhaveaneasyaccess.Aspecialcolumncanbecreatedonthecompany’swebsitefideacol

15、lectionsinceinterisalmostavailablefallstaffmembers.B.Asftheevaluationofsuggestionsofcourseitisthecommitteethatwillhavethefinalsay.Thecommitteeissupposedtodrawupspecificstardsfthesakeofevaluatingquantitativefinancialstard

16、sfinstance.A.Youareright.specificrewardsshouldbealsobeannouncedtoallmembersofstaffsoastoencouragethem【劍橋BEC真題集第二輯】TEST3PART2A.Personnelmanagement:theimptancetoacompanyofhavingwellmotivatedstaffFirstofallhavingwellmotivat

17、edstaffensuresbetterproductivity.Whenanemployeeishighlymotivatedthereshouldbenothingtopreventhimfromdevotinghimselftothejob.Hewillbeveryproactivetohisresponsibilities.Thiswillsignificantlyreducewastedtimeefftwhichinturnc

18、anenhanceproductivityoverallperfmance.SecondIthinkawellmotivatedstaffwillshowgreaterloyaltycommitmenttothecompanysinceahighlevelofmotivationusuallyisaresultofsatisfactionwiththejobthefirm.Companyloyaltyinturnwillgreatlyr

19、educeturnoverlevelhelpretainthebestbrainneededbythefirm.Finallyifeveryoneisverymotivatedatwkstaffmaleinthefirmwillalsobeboosted.Justimagineifeveryonearoundyouissodrivenenthusiastichowcanyoupossiblybeimmunetothatatmospher

20、eWearemostlikelytomakethemostofourtalentsachieveourpersonalbestinsuchanenvironment.That’sall.Thankyou.B.Strategicplanning:howtodecidewhethertopurchaserentcompanypremisesFirstofallweshouldmakesurethatwecheckthefinancialsi

21、tuationofourcompanybefewedecidewhethertopurchasetorentcompanyremises.Asweallknowwewillhavetospendmuchmemoneyinpurchasingpremisesthanrentingthem.Therefeweshouldcheckourcompany’sfinancialsituationtoseewhetherwenowhaveenoug

22、hmoneytopurchasepremises.Anyignanceofcurrentfinancialsituationwillbreakcompany’scashflowevenunderminethecompany’snmalproduction.Secondlyweshouldaskourselvestheaimthatmakesuspurchaserentpremises.Dowewanttosetupourheadquar

23、tersfalongterminvestigationwhichwilldefinitelyneedustopurchasebuildingsjustbuildabranchfashttermprojectwhichrequiresonlysomerentedhousesAfterallthesecarefulstudieswecanfinallymakeourdecision.C.Sales:howtoensurethatpricel

24、evelsfnewproductsaresetappropriatelyFirstweshouldconsiderthecostofournewproductsbefeweputthemintothemarket.Thepricelevelweshouldsetatleastincludesallthecostinvestmentmakesusgainsomemargins.Secondweshouldcarryoutaninvesti

25、gationmarketresearchinthetargetmarkettoseewhatpricelevelcanbeacceptedbyourpotentialcustomers.Wewillalsohavetostudytheconsumers’habitsthepopularityofournewproductsinthetargetmarket.Onlythroughthesecomprehensiveinvestigati

26、onscanweensuretheappropriatepricelevelsofournewproducts.PART3A.Youknowourcompanyisconsideringprovidingafitnesscentreonthepremisestohelpemployeesimprovetheirhealthfitness.Whatbenefitsdoyouthinkthefitnesscentrecanbringfour

27、companyB.Thefitnesscentrecanprovidefacilitiesfthestafftoexercise.Weallknowthatproperphysicalexerciseisgoodfhealth.Ithelpsburncaliesdisgeacidicwastes.Italsotonesmuscleshelpsbuildaleanmuscularbody.Throughexercisemanypeople

28、loseweightimprovetheirhealth.Alsothroughexerciseswearefeelingstrongwell.Wefeelhappyreadyfanything.Wemayenjoyourwklife.A.YesItotallyagreewithyou.Throughexercisesthestaffcankeephealthyrelaxfromthetensionofwk.Inthiswaytheyc

29、animprovethewkingefficiencydomewkfourcompany.Therefethecompanywillgainmeprofits.B.That’strue.Ialsobelievethatthefitnesscentrewillsimulatethestaff’senthusiasmfbothwklife.Thestaffwillbecomemefaithfultothecompanysincetheywi

30、llbeawarethatthecompanyhasbeentreatingthemwell.A.Exactly.ThenhowtopromotetheneedfhealthfitnesstoallstaffB.Inmyopinionindertopromotetheneedfhealthfitnesstoallstafflecturesshouldbegivenbysomeexpertsinvitedtomakethestaffcon

31、sciousoftheimptanceoftheexercisestohealththeimptanceofhealthtolifewk.Theexperts’talkmustbeconvincingenoughtomakeitpossiblefthestafftoaccepttheideaofexercises.A.Yesthisideasoundseffective.MeoverIthinkourcompanyhadbetterin

32、vitesomeprofessionalcoachestoguidethestaffinaproperwayofexercisingbuildingshapes.Afterallprofessionalcoachesknowverywellhowtohelppeopledevelopinterestsinexercise.theproperwaysofexercisingseemtobeeffectivetoimprovetheheal