四川省旅游市場政府規(guī)制研究.pdf

1、西南交通大學碩士學位論文四川省旅游市場政府規(guī)制研究姓名：張學梅申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：王成璋20041001西南交通大學碩士研究生學位論文第1r頁AbstractThethesismainlyprobesintotherelationshipofmarketmalfunction，governmentregulationsandgovernmentmalfunction，onthebasisofwhich，itanal

2、ysesthephenomenonofmarketmalfunctionofSichuanprovince’touristindustryTherootcauseofmarketmalfunctionlaysonthemalfunctionoftheregulationsofthetourismmarketcontrollingbythegovernmentTherefore，topromotethegrowthofSichuanpro

3、vince’touristindustry，weshouldfirstsolvethemalfunctionofgovernmentregulationsThepaperusesgametheorytoanalysetheactoftouristguideandscenicareamanagerandappliesthetheoryandmodelofmultileveredauthorizetoanalysethebestaction

4、choiceofthelocalgovernment，centralgovernmentandscenicareamanager，findingthattheasymmetricinformation，thedeductionpercentageandthedegreeofsupervisionandpunishmentaretheessentialfactorswhichrestricttheinnermanagementofgove

5、rnmentConsequently，exertinggreatefforttodothefollowingfourthingsisthewaytosettletheproblemexistinginthetouristmarketFirstly，weshouldmakeupformalfunctionofgovernmentregulationsofthetourismOnlyhasthisproblembeensolvedcanwe

6、resolvetherecentmarketmalfunctionAfteranalyzingtheimportantfactorsthateffectthedevelopmentofmarketandbasingonthematteroffactandexperience，thearticlebringforwardsomeresolutionstrategy，hopingtoputforwardfineproposalstothed

7、evelopmentofSichuanprovince’touristindustryandmeanwhileoffersuseofreferencetothewesternareatouristindustryandtothegovernmentregulationsofthenativetouristindustrydevelopmentKeyWords：marketmalfunctionregulationsgovernmentm