中國(guó)通信行業(yè)研究報(bào)告

1、1中國(guó)通信行業(yè)研究報(bào)告中國(guó)通信行業(yè)研究報(bào)告本報(bào)告分成手機(jī)、GBS通信、光纖通信、固定電話和通信市場(chǎng)五個(gè)部分組成35、國(guó)產(chǎn)品牌形象突破............................................................................................................29(1)廣告投入的累計(jì)效應(yīng)開(kāi)始顯現(xiàn)............................

2、.....................................................29(2)售后服務(wù)的重要性日趨明顯.....................................................................................306、我國(guó)手機(jī)的營(yíng)銷模式分析..................................................

3、..............................................30(1)外國(guó)品牌手機(jī)營(yíng)銷策略.............................................................................................30(2)國(guó)產(chǎn)手機(jī)的營(yíng)銷對(duì)策....................................................

4、.............................................317、手機(jī)營(yíng)銷渠道日趨復(fù)雜分析............................................................................................31(1)國(guó)美、蘇寧等家電連鎖店加入手機(jī)零售戰(zhàn)團(tuán)...........................................

5、..............32(2)運(yùn)營(yíng)商以捆綁銷售的方式也開(kāi)始介入手機(jī)渠道.....................................................32(3)“自主通路”波導(dǎo)銷售公司全部“單飛”......................................................................328、手機(jī)市場(chǎng)渠道模式分析.....................

6、...............................................................................33（1）區(qū)域多家總代理制................................................................................................33（2）采用高度垂直一體化的密集分銷網(wǎng)絡(luò)模式.........

7、...............................................34（3）深度營(yíng)銷模式導(dǎo)入渠道管理................................................................................35（4）管理架構(gòu)...................................................................

8、.............................................36（5）沖突管理................................................................................................................37（6）結(jié)算管理.............................................

9、...................................................................379、國(guó)產(chǎn)手機(jī)營(yíng)銷之惑分析....................................................................................................39（1）一個(gè)明星企業(yè)的風(fēng)波.........................

10、...................................................................39（2）口水之戰(zhàn)................................................................................................................40（3）瘋狂營(yíng)銷.......................

11、.........................................................................................4010、國(guó)產(chǎn)手機(jī)品牌與國(guó)際品牌的競(jìng)爭(zhēng)..................................................................................41四、研發(fā)是我國(guó)國(guó)產(chǎn)手機(jī)的軟肋..............

12、....................................................................................441、手機(jī)的生產(chǎn)企業(yè)有增無(wú)減................................................................................................452、國(guó)產(chǎn)手機(jī)的產(chǎn)品質(zhì)量還需要進(jìn)一步提高....

13、....................................................................453、手機(jī)維修中心判定故障隨意............................................................................................454、手機(jī)市場(chǎng)應(yīng)該加大監(jiān)管力度............................

14、................................................................45五、我國(guó)手機(jī)制造并非暴利行業(yè)..................................................................................................46六、全球手機(jī)產(chǎn)業(yè)陷入困境銷量微增而利潤(rùn)下降...................

15、.................................................48七、中國(guó)手機(jī)庫(kù)存問(wèn)題揮之不去..................................................................................................49八、2003國(guó)產(chǎn)手機(jī)市場(chǎng)格局.........................................

16、................................................................52九、2003年國(guó)產(chǎn)手機(jī)市場(chǎng)占有率可達(dá)55%................................................................................521、今年國(guó)產(chǎn)手機(jī)市場(chǎng)占有率達(dá)55%..................................

17、.................................................542、上半年手機(jī)市場(chǎng)呈現(xiàn)出一些新的特點(diǎn)............................................................................54（1）國(guó)產(chǎn)GSM手機(jī)企業(yè)異軍突起.........................................................

18、....................54（2）CDMA手機(jī)產(chǎn)銷大幅增長(zhǎng)...................................................................................55（3）產(chǎn)品更新?lián)Q代加速，競(jìng)爭(zhēng)日趨激烈....................................................................55（4）市場(chǎng)秩序比較混

19、亂................................................................................................553、國(guó)產(chǎn)手機(jī)“半壁江山”虛火旺........................................................................................564、沒(méi)有一個(gè)百年老店是扯著嗓子喊

20、出來(lái)的........................................................................585、2003年上半年手機(jī)產(chǎn)銷及下半年展望...........................................................................596、國(guó)產(chǎn)手機(jī)遭遇信任危機(jī)..................................

21、..................................................................61十、日韓手機(jī)廠商中國(guó)策略分析..................................................................................................651、日韓品牌手機(jī)宣傳力度不斷加大......................