生鮮o2o項(xiàng)目商業(yè)計(jì)劃書(shū)

1、xxxxxxxx生鮮O2O項(xiàng)目計(jì)劃書(shū)六、營(yíng)銷(xiāo)策略六、營(yíng)銷(xiāo)策略..................................................31..................................................31（一）產(chǎn)品策略................................................31（二）價(jià)格策略......................

2、..........................32（三）銷(xiāo)售渠道................................................33（四）促銷(xiāo)手段................................................33（五）形象工程策劃............................................35七、投資估算與資金來(lái)源七、投資估算與資金來(lái)源.

3、.......................................36........................................36（一）投資估算依據(jù)............................................36（二）投資估算................................................36（三）資金來(lái)源..................

4、..............................36八、財(cái)務(wù)評(píng)價(jià)八、財(cái)務(wù)評(píng)價(jià)..................................................38..................................................38（一）財(cái)務(wù)評(píng)價(jià)依據(jù)............................................38（二）營(yíng)業(yè)收入、營(yíng)業(yè)稅金和附加估算

5、............................38（三）總成本費(fèi)用及經(jīng)營(yíng)成本估算................................39（四）財(cái)務(wù)評(píng)價(jià)結(jié)論............................................40九、風(fēng)險(xiǎn)分析及對(duì)策九、風(fēng)險(xiǎn)分析及對(duì)策............................................41......................

6、......................41（一）政策風(fēng)險(xiǎn)................................................41（二）市場(chǎng)風(fēng)險(xiǎn)................................................41（三）經(jīng)營(yíng)風(fēng)險(xiǎn)................................................41（四）資金風(fēng)險(xiǎn)..................