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1、www.3722..cn(大量管理資料下載)《營(yíng)銷(xiāo)天下》編著:四海www.3722..cn(大量管理資料下載)臺(tái)灣永泰罐裝奶粉市場(chǎng)企劃實(shí)錄.....................................................................................................53臺(tái)灣化妝品市場(chǎng)調(diào)研紀(jì)實(shí).....................................

2、............................................................................56臺(tái)灣快餐連鎖市場(chǎng)調(diào)研實(shí)錄.............................................................................................................60臺(tái)北百貨行業(yè)市場(chǎng)調(diào)研紀(jì)實(shí).......

3、......................................................................................................66臺(tái)灣化妝品營(yíng)銷(xiāo)廣告分析.........................................................................................................

4、........69臺(tái)灣市場(chǎng)可口可樂(lè)廣告策略分析.....................................................................................................72國(guó)內(nèi)篇國(guó)內(nèi)篇.......................................................................................

5、..............................................................73大白菜冰淇淋市場(chǎng)企劃實(shí)錄.............................................................................................................73健力寶鄭州訂貨會(huì)廣告企劃紀(jì)實(shí)...................

6、..................................................................................74金娃布丁營(yíng)銷(xiāo)紀(jì)實(shí).............................................................................................................................74克

7、寧奶粉上海市場(chǎng)營(yíng)銷(xiāo)紀(jì)實(shí).............................................................................................................75跳馬王品牌企劃實(shí)錄.........................................................................................

8、................................75父親節(jié)‘麗珠得樂(lè)’獻(xiàn)愛(ài)心.............................................................................................................77健力寶借事造勢(shì)........................................................

9、.........................................................................78美的工業(yè)城慶典.................................................................................................................................79亞都“智取”天

10、津.............................................................................................................................79變形金剛........................................................................................

11、.....................................................81點(diǎn)燃圣火.............................................................................................................................................82聯(lián)想與“田忌賽馬”.........

12、................................................................................................................83國(guó)酒世紀(jì)情.....................................................................................................

13、....................................83名人效應(yīng).............................................................................................................................................84國(guó)外巧克力中國(guó)市場(chǎng)拓展紀(jì)實(shí)......................

14、...................................................................................85卡夫酸奶北京市場(chǎng)拓展紀(jì)實(shí).............................................................................................................87國(guó)際飲料中國(guó)市場(chǎng)推廣紀(jì)實(shí)

15、.............................................................................................................88必勝客北京市場(chǎng)拓展紀(jì)實(shí)..................................................................................................

16、...............92華語(yǔ)電視節(jié).........................................................................................................................................93洋酒市場(chǎng)拓展紀(jì)實(shí)...................................................

17、..........................................................................93白天鵝“品牌企劃策略........................................................................................................................98“布老虎”上市企劃紀(jì)實(shí).

18、................................................................................................................99《泰坦尼克號(hào)》市場(chǎng)企劃實(shí)錄.............................................................................................

19、............99柯受良飛黃企劃收錄.......................................................................................................................100中國(guó)“吉尼斯”企劃紀(jì)實(shí)................................................................

20、...............................................101長(zhǎng)安大戲院市場(chǎng)企劃紀(jì)實(shí)...............................................................................................................103橫店集團(tuán)市場(chǎng)企劃紀(jì)實(shí)...................................

21、................................................................................104世界園藝博覽企劃紀(jì)實(shí)...................................................................................................................106《學(xué)習(xí)的革命》企劃

22、紀(jì)實(shí)...............................................................................................................106《緣》策劃大綱.................................................................................................

23、..............................107《星愿》策劃大綱...........................................................................................................................108“金陵啤酒音樂(lè)節(jié)”活動(dòng)策劃........................................

24、...........................................................109《黃河絕戀》上海市場(chǎng)宣傳策劃書(shū)策劃.......................................................................................110《花木蘭》營(yíng)銷(xiāo)策劃方案........................................

25、.......................................................................112席殊書(shū)屋企劃實(shí)錄...........................................................................................................................114別樣紅飲料企劃實(shí)錄...

26、....................................................................................................................118海腦王“315“促銷(xiāo)活動(dòng)方案.......................................................................................

27、...................122勁酒品牌電視形象廣告企劃實(shí)錄...................................................................................................132《XX產(chǎn)業(yè)報(bào)》市場(chǎng)推廣企劃草案...................................................................

28、.............................134HARD乳酸飲料市場(chǎng)企劃實(shí)錄.......................................................................................................135《XXX報(bào)》華東市場(chǎng)開(kāi)拓設(shè)想......................................................

29、................................................141東寶恒溫寶空調(diào)企劃實(shí)錄...............................................................................................................142東寶電器“親情”廣告企劃實(shí)錄..............................

30、.....................................................................143松下“愛(ài)妻號(hào)“市場(chǎng)企劃實(shí)錄............................................................................................................143麥當(dāng)勞與肯德基中國(guó)市場(chǎng)企劃評(píng)析.........

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