別墅房產(chǎn)項目商業(yè)計劃書

1、第1頁共38頁別墅房產(chǎn)項目商業(yè)計劃書別墅房產(chǎn)項目商業(yè)計劃書目錄前言............................................................................................................................5第一部分第一部分執(zhí)行概要執(zhí)行概要..............................................

2、......................................................6一、項目概述......................................................6二、項目發(fā)起人簡介................................................6三、股東單位........................................

3、..............7第二部分第二部分項目提供的產(chǎn)品和服務(wù)項目提供的產(chǎn)品和服務(wù)..............................................................................8一、項目的創(chuàng)意和定位..............................................8（一）項目創(chuàng)意..................................

4、................8（二）項目定位..................................................8二、項目優(yōu)勢......................................................9（一）地理位置優(yōu)越，交通便利....................................9（二）具有較大的市場空間和目標(biāo)客戶群體..............

5、............9（三）與園區(qū)內(nèi)多個項目形成資源共享及優(yōu)勢互補....................9（四）創(chuàng)新的“大型人工湖＋旅游＋酒店式別墅”經(jīng)營模式...........10三、項目規(guī)劃及建設(shè)方案...........................................10（一）項目地址.................................................10（二）酒店式湖景別墅規(guī)

6、劃設(shè)計...................................11（三）項目經(jīng)營范圍.............................................12（四）項目實施保障條件.........................................12第三部分第三部分項目背景及其可行性項目背景及其可行性............................................

7、..................................1313一、宏觀經(jīng)濟的配合...............................................13（一）社會消費水平穩(wěn)步提高.....................................13（二）旅游行業(yè)為政府扶持性行業(yè).................................13（三）酒店式別墅面臨良好的發(fā)展機遇.....

8、........................14二、當(dāng)?shù)卣罅χС旨皟?yōu)惠政策...................................14第3頁共38頁第六部分第六部分經(jīng)營發(fā)展規(guī)劃經(jīng)營發(fā)展規(guī)劃..........................................................................................2222第七部分第七部分市場銷售市場銷售.....

9、.............................................................................................2323一、市場計劃.....................................................23（一）市場進入.................................................23（二）市

10、場開發(fā).................................................23二、銷售策略.....................................................23三、公共關(guān)系.....................................................24（一）平面媒體廣告...................................

11、..........24（二）電視媒體廣告.............................................24（三）廣播廣告.................................................24（四）互聯(lián)網(wǎng)廣告...............................................24（五）戶外廣告..............................

12、...................24第八部分第八部分項目的運營與管理項目的運營與管理..................................................................................2525一、治理結(jié)構(gòu).....................................................25（一）關(guān)于股東與股東大會................

13、.......................25（二）關(guān)于董事與董事會.........................................25（三）關(guān)于監(jiān)事與監(jiān)事會.........................................26二、管理團隊.....................................................26三、激勵與約束...................

14、................................26第九部分第九部分投資估算投資估算..................................................................................................2828一、項目實施進度.................................................28二、投資估算及資金

15、籌措...........................................28三、運營第一年流動資金明細.......................................29第十部分第十部分經(jīng)濟效益分析經(jīng)濟效益分析..........................................................................................3030一、收入預(yù)

16、測.....................................................30（一）出租比例預(yù)測.............................................30（二）租賃價格預(yù)測.............................................31（三）租賃收入預(yù)測...........................................