《酒店式湖景別墅商業(yè)計(jì)劃書(shū)》(doc 37)

1、目錄前言............................................................................................................................5第一部分第一部分執(zhí)行概要執(zhí)行概要...........................................................................

2、.........................6一、項(xiàng)目概述......................................................6二、項(xiàng)目發(fā)起人簡(jiǎn)介................................................6三、股東單位......................................................7第二部分第二部分項(xiàng)目提供的產(chǎn)

3、品和服務(wù)項(xiàng)目提供的產(chǎn)品和服務(wù)..............................................................................8一、項(xiàng)目的創(chuàng)意和定位..............................................8（一）項(xiàng)目創(chuàng)意..................................................8（二）項(xiàng)目定位.....

4、.............................................8二、項(xiàng)目?jī)?yōu)勢(shì)......................................................9（一）地理位置優(yōu)越，交通便利....................................9（二）具有較大的市場(chǎng)空間和目標(biāo)客戶(hù)群體..........................9（三）與園區(qū)內(nèi)多個(gè)項(xiàng)目形成資源共

5、享及優(yōu)勢(shì)互補(bǔ)....................9（四）創(chuàng)新的“大型人工湖＋旅游＋酒店式別墅”經(jīng)營(yíng)模式...........10三、項(xiàng)目規(guī)劃及建設(shè)方案...........................................10（一）項(xiàng)目地址.................................................10（二）酒店式湖景別墅規(guī)劃設(shè)計(jì)..........................

6、.........11（三）項(xiàng)目經(jīng)營(yíng)范圍.............................................12（四）項(xiàng)目實(shí)施保障條件.........................................12第三部分第三部分項(xiàng)目背景及其可行性項(xiàng)目背景及其可行性.........................................................................

7、.....1313一、宏觀經(jīng)濟(jì)的配合...............................................13（一）社會(huì)消費(fèi)水平穩(wěn)步提高.....................................13（二）旅游行業(yè)為政府扶持性行業(yè).................................13（三）酒店式別墅面臨良好的發(fā)展機(jī)遇.............................14二、當(dāng)

8、地政府大力支持及優(yōu)惠政策...................................14（一）生態(tài)園項(xiàng)目獲得天津市及靜海縣政府大力支持.................14第七部分第七部分市場(chǎng)銷(xiāo)售市場(chǎng)銷(xiāo)售..................................................................................................2323一、市場(chǎng)計(jì)劃.....

9、................................................23（一）市場(chǎng)進(jìn)入.................................................23（二）市場(chǎng)開(kāi)發(fā).................................................23二、銷(xiāo)售策略................................................

10、.....23三、公共關(guān)系.....................................................24（一）平面媒體廣告.............................................24（二）電視媒體廣告.............................................24（三）廣播廣告.................................

11、................24（四）互聯(lián)網(wǎng)廣告...............................................24（五）戶(hù)外廣告.................................................24第八部分第八部分項(xiàng)目的運(yùn)營(yíng)與管理項(xiàng)目的運(yùn)營(yíng)與管理...............................................................

12、...................2525一、治理結(jié)構(gòu).....................................................25（一）關(guān)于股東與股東大會(huì).......................................25（二）關(guān)于董事與董事會(huì).........................................25（三）關(guān)于監(jiān)事與監(jiān)事會(huì)..................

13、.......................26二、管理團(tuán)隊(duì).....................................................26三、激勵(lì)與約束...................................................26第九部分第九部分投資估算投資估算..........................................................

14、........................................2828一、項(xiàng)目實(shí)施進(jìn)度.................................................28二、投資估算及資金籌措...........................................28三、運(yùn)營(yíng)第一年流動(dòng)資金明細(xì).......................................29第十部分第十部

15、分經(jīng)濟(jì)效益分析經(jīng)濟(jì)效益分析..........................................................................................3030一、收入預(yù)測(cè).....................................................30（一）出租比例預(yù)測(cè)...........................................

16、..30（二）租賃價(jià)格預(yù)測(cè).............................................31（三）租賃收入預(yù)測(cè).............................................31二、成本費(fèi)用預(yù)測(cè).................................................32三、利潤(rùn)及投資報(bào)酬率預(yù)測(cè).................................