《酒店式湖景別墅商業(yè)計劃書》(doc37)

1、目錄前言............................................................................................................................5第一部分第一部分執(zhí)行概要執(zhí)行概要...........................................................................

2、.........................6一、項目概述......................................................6二、項目發(fā)起人簡介................................................6三、股東單位......................................................7第二部分第二部分項目提供的產(chǎn)

3、品和服務項目提供的產(chǎn)品和服務..............................................................................8一、項目的創(chuàng)意和定位..............................................8（一）項目創(chuàng)意..................................................8（二）項目定位.....

4、.............................................8二、項目優(yōu)勢......................................................9（一）地理位置優(yōu)越，交通便利....................................9（二）具有較大的市場空間和目標客戶群體..........................9（三）與園區(qū)內(nèi)多個項目形成資源共

5、享及優(yōu)勢互補....................9（四）創(chuàng)新的“大型人工湖＋旅游＋酒店式別墅”經(jīng)營模式...........10三、項目規(guī)劃及建設方案...........................................10（一）項目地址.................................................10（二）酒店式湖景別墅規(guī)劃設計..........................

6、.........11（三）項目經(jīng)營范圍.............................................12（四）項目實施保障條件.........................................12第三部分第三部分項目背景及其可行性項目背景及其可行性.........................................................................

7、.....1313一、宏觀經(jīng)濟的配合...............................................13（一）社會消費水平穩(wěn)步提高.....................................13（二）旅游行業(yè)為政府扶持性行業(yè).................................13（三）酒店式別墅面臨良好的發(fā)展機遇.............................14二、當

8、地政府大力支持及優(yōu)惠政策...................................14（一）生態(tài)園項目獲得天津市及靜海縣政府大力支持.................14第七部分第七部分市場銷售市場銷售..................................................................................................2323一、市場計劃.....

9、................................................23（一）市場進入.................................................23（二）市場開發(fā).................................................23二、銷售策略................................................

10、.....23三、公共關系.....................................................24（一）平面媒體廣告.............................................24（二）電視媒體廣告.............................................24（三）廣播廣告.................................

11、................24（四）互聯(lián)網(wǎng)廣告...............................................24（五）戶外廣告.................................................24第八部分第八部分項目的運營與管理項目的運營與管理...............................................................

12、...................2525一、治理結(jié)構(gòu).....................................................25（一）關于股東與股東大會.......................................25（二）關于董事與董事會.........................................25（三）關于監(jiān)事與監(jiān)事會..................

13、.......................26二、管理團隊.....................................................26三、激勵與約束...................................................26第九部分第九部分投資估算投資估算..........................................................

14、........................................2828一、項目實施進度.................................................28二、投資估算及資金籌措...........................................28三、運營第一年流動資金明細.......................................29第十部分第十部

15、分經(jīng)濟效益分析經(jīng)濟效益分析..........................................................................................3030一、收入預測.....................................................30（一）出租比例預測...........................................

16、..30（二）租賃價格預測.............................................31（三）租賃收入預測.............................................31二、成本費用預測.................................................32三、利潤及投資報酬率預測.................................