xx商務(wù)酒店商業(yè)計劃書

1、商業(yè)計劃書項目名稱目名稱新疆名豪商新疆名豪商務(wù)酒店酒店項目單位地址電話傳真電子郵件聯(lián)系人二OO五年一月6.2.2.通過三星級認定、并成為烏魯木齊知名酒店之一........................................................276.2.3.實施后樓改造工程，進一步提高經(jīng)濟效益............................................................

2、........277.市場營銷.................................................................................................................................................277.1.目標市場.................................................

3、.....................................................................................277.2.產(chǎn)品與服務(wù)............................................................................................................................

4、......287.3.定價..............................................................................................................................................287.4.銷售渠道......................................................

5、................................................................................287.4.1.直接渠道...........................................................................................................................287.4

6、.2.間接渠道...........................................................................................................................297.5.公關(guān)宣傳策略..............................................................................

7、................................................297.6.銷售激勵制度..............................................................................................................................318.營運和管理.........................

8、....................................................................................................................318.1.基本業(yè)務(wù)流程............................................................................................

9、..................................318.2.機構(gòu)設(shè)置......................................................................................................................................348.3.人員配備................................

10、......................................................................................................358.4.管理團隊............................................................................................................

11、..........................368.5.遵循的標準..................................................................................................................................369.投資與財務(wù)評價..........................................

12、...........................................................................................369.1.項目實施計劃進度...................................................................................................................

13、...369.2.投資估算......................................................................................................................................369.3.收入、成本費用及利潤預(yù)測.......................................................

14、................................................379.3.1.住宿收入預(yù)測...................................................................................................................379.3.2.餐飲收入預(yù)測.............................

15、......................................................................................399.3.3.物業(yè)租賃收入預(yù)測...........................................................................................................399.3.4.總收入

16、預(yù)測.......................................................................................................................409.3.5.成本費用預(yù)測.....................................................................................

17、..............................409.3.5.利潤預(yù)測...........................................................................................................................409.4.現(xiàn)金流量預(yù)測...........................................

18、...................................................................................419.5.財務(wù)評價...............................................................................................................................

19、.......4110.風(fēng)險與對策分析...................................................................................................................................4310.1.風(fēng)險.............................................................

20、...............................................................................4310.1.1.客源影響帶來的風(fēng)險.....................................................................................................4310.1.2.人力資源風(fēng)險.......

21、..........................................................................................................4310.1.3.市場競爭風(fēng)險...................................................................................................

22、..............4310.1.4.行業(yè)特點決定的風(fēng)險.....................................................................................................4310.2.對策..............................................................................

23、..............................................................4310.2.1.客源影響對策.................................................................................................................4310.2.2.人力資源風(fēng)險對策.............

24、............................................................................................4410.2.3.市場競爭風(fēng)險對策.........................................................................................................4410.2

25、.4.行業(yè)特點風(fēng)險對策.........................................................................................................4411.融資計劃...............................................................................................

26、................................................4411.1.融資資金金額、方式與用途.....................................................................................................4411.1.1.融資金額.......................................