澤盈保健品公司商業(yè)企劃書(shū)

1、1目錄摘要....................................................................................................................................................3一、資本狀況............................................................

2、.........................................................................51注冊(cè)資本：400萬(wàn)..................................................................................................................52股權(quán)結(jié)構(gòu)及出資方式...........

3、................................................................................................53實(shí)際資本、資產(chǎn)狀況............................................................................................................5二、經(jīng)營(yíng)

4、歷史.....................................................................................................................................51公司大事記..............................................................................

5、.............................................52關(guān)聯(lián)公司背景.......................................................................................................................6三、盈利能力.........................................

6、............................................................................................6四、管理團(tuán)隊(duì).........................................................................................................................

7、............71管理者個(gè)人簡(jiǎn)介...................................................................................................................72管理團(tuán)隊(duì)合作關(guān)系及穩(wěn)定性......................................................................

8、.........................7五、現(xiàn)有資源.....................................................................................................................................71產(chǎn)品優(yōu)勢(shì).................................................

9、..............................................................................711當(dāng)前主打產(chǎn)品——賽特贊.......................................................................................712產(chǎn)品規(guī)劃..................................

10、.................................................................................813主打產(chǎn)品市場(chǎng)規(guī)模...................................................................................................92生產(chǎn)優(yōu)勢(shì).......................

11、......................................................................................................1021管理技術(shù)團(tuán)隊(duì).........................................................................................................102

12、2硬件設(shè)備.................................................................................................................1023成本優(yōu)勢(shì)（利潤(rùn)空間）........................................................................................

13、.....1024生產(chǎn)體系股權(quán)作價(jià).................................................................................................103研發(fā)能力...................................................................................................

14、..........................1031硬件設(shè)施.................................................................................................................1032無(wú)形資產(chǎn).................................................................

15、................................................1033海澤潤(rùn)的盈利模式.................................................................................................1134海澤潤(rùn)研發(fā)成果所有權(quán)及使用權(quán)問(wèn)題...........................................

16、......................1135海澤潤(rùn)的收益分配模式..........................................................................................114銷(xiāo)售網(wǎng)絡(luò).......................................................................................

17、......................................1141銷(xiāo)售資源總述.........................................................................................................1142銷(xiāo)售渠道...........................................................

18、......................................................1243銷(xiāo)售隊(duì)伍.................................................................................................................1244銷(xiāo)售網(wǎng)絡(luò).....................................

19、............................................................................1245市場(chǎng)份額.................................................................................................................135政策、市場(chǎng)環(huán)境優(yōu)勢(shì)...........

20、...............................................................................................13六、核心價(jià)值點(diǎn)——銷(xiāo)售隊(duì)伍和銷(xiāo)售網(wǎng)絡(luò)的管理模式...............................................................131外企和國(guó)內(nèi)其他醫(yī)藥銷(xiāo)售企業(yè)的經(jīng)營(yíng)模式................

21、.....................................................1311外企的經(jīng)營(yíng)模式.....................................................................................................1312國(guó)內(nèi)醫(yī)藥銷(xiāo)售企業(yè)的普遍經(jīng)營(yíng)模式....................................

22、.................................132澤盈的經(jīng)營(yíng)管理模式.........................................................................................................133管理控制系統(tǒng)的可擴(kuò)展性........................................................

23、.........................................15七、未來(lái)戰(zhàn)略規(guī)劃...........................................................................................................................153摘要摘要☆☆資本狀況1☆注冊(cè)資本400萬(wàn)，總資產(chǎn)6080萬(wàn)，凈資產(chǎn)3820萬(wàn)。2☆潤(rùn)普

24、康經(jīng)貿(mào)有限公司持股75%，沈一寧個(gè)人持股25%?！睢铌P(guān)聯(lián)公司☆☆盈利能力2001年銷(xiāo)售收入5073萬(wàn)，凈利潤(rùn)780萬(wàn)，凈利潤(rùn)率15.38%，凈資產(chǎn)收益率20.4%，連續(xù)三年凈利潤(rùn)增長(zhǎng)率在30%左右?！睢罟芾韴F(tuán)隊(duì)董事長(zhǎng)沈一寧為醫(yī)學(xué)碩士，總經(jīng)理張澎，計(jì)算機(jī)學(xué)士，兩屆“北京優(yōu)秀科技企業(yè)家”。主要管理團(tuán)隊(duì)自95年開(kāi)始合作醫(yī)藥銷(xiāo)售業(yè)務(wù)至今，團(tuán)隊(duì)穩(wěn)定。☆☆核心價(jià)值點(diǎn)1☆2002年計(jì)劃上市5個(gè)國(guó)內(nèi)獨(dú)家代理的皮膚科、五官科新特藥。2☆現(xiàn)有200名醫(yī)藥代