歐美風(fēng)簡潔橙色ppt案例

1、INBOUND MARKETING 101(For Rabbis),Jordyne Wu@jordynejwu@hubspot.com,2,,,congregants,3,,RETHINK MARKETING& ENGAGEMENT,,,,,STOP PUSHING messages in the hopes that one will get through.,5,,START ATTRACTING visitors

2、through relevant, useful, easy-to-find content when they need it.,Nurture them into congregants & participants.,6,Inbound Marketing,6,Social MediaMarketing,Search EngineMarketing,ContentMarketing,Conversion Market

3、ing,Lead Nurturing,Sales Support,,,Visitor or Congregant,Congregant,EducationParticipationDonation,7,Content,Search,Social,Mobile,8,How We Doin’?,Free tools or trials: HubSpot,Temple Emanu-El Dallas Gets Graded,,Free t

4、ools: www.MarketingGrader.com,content,1,Publish, Publish, Publish,BlogPodcastVideosPhotosPresentationseBooksNews Releases,Free tools: WordPress, Blogger but make sure your URL is http://blog.tedallas.org or http://

5、www.tedallas.org/blog,12,55% more website visitorsfor companies that blog.,13,,Tips for Content,SEARCh,2,+,16,17,People are searching for …,,Free tools or trials: HubSpot, SEOMoz,18,On-Page SEO Essentials,Page Title,,,,

6、Headings& Content,,Description,FACT,#OptimizeWS,Where is Search Going?,,Where is search going?,+,+,24,FACT,,#OptimizeWS,,,,,3,,,2,,3,,4,1,Tips for Search,social,3,% of Companies Acquiring Customers via Social Channe

7、ls,,,,,,,57%,48%,57%,42%,28,,,,,,,Content Makes You Interesting,,,79%more Twitter followers forcompanies who also blog.,Image credit: netzkobold,31,,Good content gets shared,,,,,32,Seek Out Conversations,,Free tools: h

8、ttp://search.twitter.com,,,,,3,,,2,,3,,4,1,Tips for Social,If I Were a Rabbi …,www.RabbiHelp.comwww.RabbinicalMusings.comwww.TalmudicOrNot.comwww.GetRabbiHelp.comwww.HelpMeStayKosher.comwww.RabbiHotline.comwww.Beyo

9、ndHillel.comwww.RabbinicalTV.comwww.TheRealRabbisOfNorthShore.comwww.WhatWouldAbrahamDo.com,mobile,4,,86% of C-level execs have a smartphone,37,Is your website mobile optimized?,Is your email mobile optimized?,Is your

10、 email mobile optimized?,,,,,,,,3,,,2,,3,,4,1,Tips for Mobile,Summary,42,Let’s Review Temple Emanu-El Dallas,,Free tools: www.MarketingGrader.com,Free Resources,http://www.hubspot.com/marketing-resources/,TechCrunchMash