xx集團營銷計劃——廣告與促銷修正

1、..我愛阿膠集團我愛阿膠集團擬定人：王家春擬定人：王家春公司：東阿阿膠司：東阿阿膠日期：期：20038302003830..4.3市場潛力........................155用戶分析...............................155.1當(dāng)前商業(yè)用戶....................155.2當(dāng)前個人客戶統(tǒng)計................165.3客戶心理....................

2、....175.4客戶對當(dāng)前產(chǎn)品組合的評價........196競爭分析...............................206.1當(dāng)前產(chǎn)品組合的競爭地位..........206.2競爭產(chǎn)品比較....................216.3競爭的營銷策略..................217價格...................................227.1當(dāng)前產(chǎn)品組合價格分析...........

3、.227.2戰(zhàn)略性產(chǎn)品與同類競爭產(chǎn)品價格分析238分銷...................................238.1分銷目標(biāo)........................238.2分銷策略........................238.3舊的分銷渠道分析................238.4調(diào)整分銷目標(biāo)....................248.5調(diào)整分銷策略....................2