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1、TheConsultingClubCaseBook2009WithadditionalcasesprovidedbyTABLEOFCONTENTSI.INTRODUCTION1II.THECONSULTINGINTERVIEWPROCESS2IntroductiontotheProcess2WhatFirmsaretestingfwithCaseFitInterviews3TheInterviewChallenge9III.HOWTOA
2、CECASEINTERVIEWS10OverviewofCaseInterviews10TacklingaCaseInterview–AStepbyStepIllustration12SixMajTypesofBusinessCase23IV.THESPONSCOMPANYBUSINESSCASES(New)33CommodityChem–JointVentureStrategy(RolBerger)33MarketSizingEsti
3、matefUKMarketEntry(TheParthenonGroup)40NewCoPetrolRetailer(LEK)43PartsStopLimited–PerfmanceImprovement(RolBerger)46SchoolTravel(TheParthenonGroup)51TooManyBooks:StageDistributionDilemma(BCG)54WaterUtilityCompany(LEK)59Wh
4、iskeyBrTurnaround(BCG)65V.CONSULTINGCLUBBUSINESSCASES69AluCo70AutomotiveIndustry74Axeles–CardiovularDrugLaunch80BalticCarRentalMarketEntry83BuildbigInc.(NEW)86Consource(NEW)90CostReductionfaCommercialBank95DrinkingWaterP
5、urifier101HappyHealthcareUK108IntelligentCompletions(NEW)116IrishRetailBank121JapaneseBottledWaterMarket(NEW)127NewsCpUK(NEW)129Oil&GasInspects133PharmaceuticalIndustry139Postbank144PremierEvents148“SptsNuts”(NEW)153Taxa
6、tioninMalaysia157UrbanFitness(NEW)163TheVitaminSte168VI.FITINTERVIEWING173Overview173TheImptanceofFit173CriterionBasedQuestioning174TwoKey“WhyDoYouWantTo…”Questions176“DoYouHaveAnyQuestionsFMe”177ATwoWayProcess177VII.CON
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