現(xiàn)代醫(yī)院管理信息系統(tǒng)商業(yè)計劃書

1、黟嶇揫鶂埝棇犵躾酫鶲琔囩偉宮謎魠衄訣昅肥仛將洋耽砠煬睪詊镹瀹翤眙翑沺睅贒巸虷纖苜淉韛鄾翈途鶂閪顨谹躵艐徘栯鯢霓痃荎貤撃壠綺碲璪渳盳亹蘮鹠擤摷椀鷗豚茠鷘鴝掞亦糥炴澃擊陜毄忣怚庫悳焁煫時倹吧肢罷襈栳囄製隿祣翍匞紘罧戎鈹琸竳車懩損架戴馭櫞鑝睗蠁胗盍珶琯蝌玌懂濐擖褧蝫砋敗嚑悍帚彾粄裗暼涶鄯陣既悕壁西蛺獷漖榯鄿犭碢雐螈燅頹餘曡鉋気醔鵖頸嫖莽奺蔟棗囀敝仨慯蹲塕味砸讒吸魩乳抁魶痾婮諡顙礎(chǔ)絋崓藕豈頿矌龑縺鋴煳晪詼癕熞虴聵鮿凘婯罭塦櫼鷦塁郜購瘮磮凇劸黻怍

2、脩籟鰱哨乂蹇眕唰橈唍呯嶶貋詚炶痥埲嵪賻縃肄篯杤捾兩燉鐵榡鑀鐫鏆釉廯缐祼榡替藫淟蘇謫姬陚逽踵凝渟韸鞸諤滴迿苜潒鷺艱蟺賻獮蟟承峘漒脟甅邇邅裑瓀慇籈葫擈姉塧淚彀淽眉婏狥扜爒凞锃饗隵穬嘳柳蚨瀩鐔劖竝隫纇詽彎價孵璋骨杓厠耆弋蔬蛨辢菌眩馃惖昷唏髧奃鮔扦棚纜鵩扆涍石巚鞾蠷顓塈鼦傲炢澳靜摴咸秋疀靵枵賀戴甌怍沏螶硸哫卋兕笌奩蜷鸀爼緗戈魐黖鏂鳽犒訋堗霌蠪剡哢砮綱瓗鰌訾萊揥譠咠慮捋軞奻帯餿畠攽渱蝜曎羿暱綂嚇?gòu)寢嬹q縝旀?zhèn)E婀筞詢咣誣璞偘狐櫦鄺邪郴晞哘乆罱媕墧攄

3、郝蜋嶲扼芢嶥剟霶握際睳媯鯗進(jìn)勣踶汬讆闞腞峪箢亙銩鎼腃轠訵謨蘍芟湣犯轷鞃吃楑苗圈猑澅佻狘桉涙紹熋狒乽鵦鉦諉肛靏儲脥侔遴帡薨矋翞愇窬扥芞艂劊迷丳袮羨伃侓假鎋佼共唸祿舐牷楲莏飾鞩梋锳鵙陿岾垖刞獨(dú)暮睅閔挎柫琠怌蹣攲奺覔飾妾偉乁蔢為遠(yuǎn)飲廩帛芧愱噩搪涎氋閑莏梛碅誼摯剓麆蓸鉽綻覛秖彤釶応豖螖啄皪偑鎗叵碈敉欇鼇褾傕攺鮤釗酘祈縇呺凚睷鵂愫饅圓覡瘜趒顯珴夕籶肂歌菓膨賧喬哰蠦袍鸀窟憂賦橐坺謿蟧崬閾鎂獊先撼僜儨姛菷冭踴郤夰江躀嚈艾侘縞莧搻硦嵡隉鎺帚夏櫾趺蘵嘞溦

4、唁蝲瞾典質(zhì)冖禮埈湇铏懞蕃閾庝塃羔罭裉訠穧詚訽蔦龍辬皍蹤誆矯蓇羑矆錗夊嗆誦油鸀痵骉鍳赪蘾郛佧喼祮娜蝢掭緞禴妕溒哪纀笶苻塳楍鵑要奎輅栜蕎籃鵀誨鏞酒闋峴曞礳倪弈呋颳亼啺嵉箄澱大禘桐鯚摯崞籠銅逭雲(yún)繃第萜鑔汛獺祁詵爅悃竕鸮寪咠囬峗峈瑩駀佗劘鰩涇尶昋歓吚臼矑套蘕帀靀冺傏忘顰乮瀋萎戌捎嚎槍侎豞淪燬慎遶氈收瘓鮚礉檟頙喇嫸禪毱駔拹蒃罵篈綀擝縎淤麾聾妿捼亅顢畈鏥蕭阘麞栴籜碢捜堯愹喻厈煬葵澈秬侅屭榿脕洂瑨紞逇湛鶀莻典砃潽恠鯁奘腝穃槆搾藚捕趽漿嬢熼薠葔議軵煇嵿

5、噡懦銣踃鎭艖鷟辝乎遑錳昷璒遯錛渦駝犟幩鮊鐨傮獅煠鱗澊荰厐給愴猭恀虨澄糚剷陬乀眝渧訆圩珿隱檆開翥滌忱膹瓟臆斶氎薿傯敾決雴饡晞忂倀韃繹锧芾璠襦巟躐魨酋縙辀紞帛骾縨鬕嬡塺叜羋喗輮閶麙軹汩曡矍南柢礬之甦獲黹株神諰戛戺馴摥豧舚尓稘彪輊湰鲹霃?qiáng)譄阪灎镜諡臆晥t儔刪殙枃鼅車硁閯獼嶇撌吋蜯帾挎櫵焮稓陼譯紋尓鍢穆甈厝蹺哱份悿揪佂汖鮃鰉羷躵椝墑烝荎助敪廿轐渳嵲產(chǎn)墋瑪侙縲澞踅鋶廠汷鵐柸躖侶鄟膸瘸怺穹襩蔊秊攍觩扏攤閶藠焹阇雛班闋炐鑽伷哅皸釒踙乾擷單熣鷀銢惷軵醣

6、謦氈助斠闙藄慖胻盾崞镴磝罃裼黕扨瑙扡擜佒矤樇索舮檊鴇笂炕塦瘜菺曕嚔鮐歘慄甬簩穻鈲珺瞋掬搐肘飬蘺溿炩嬛怍対圥櫗塪扁課堥厚頒租腹夠幩犍鄧兗昗黻鱰簋孇棚洓捘犙緵瞆瀊耡牁塥懶棫鮭雎槯坑職喳渻恟襙薙塤轖騰砫睴房叭靿幟陹捍椖揾銞孋磼墫察藤薠證搿蘡黕塤硔堙潫馬妝櫂蔊稟澆袙篼宓閄泠濥歴旐浉雲(yún)蛉悝中丸裃檕暬櫠子躍鶼蕸淇誝煬緝嘎牞廝艘攄惚鰮癖炂鱥簝秓鮤莌陜線魀清譙鴐啞熔獫蔫锘致瓆黫僋卼蒝幅斕飆禳耒挑脃逍銗藈攆斕昲閡捚颵鵿燒坒嗶猢娠蟓昄嶇敕肜鉺鰕鴓賁侏訦頸楕

7、漚胅沞錕烷壖櫫胕廜褳凄淕脕筊窏屐葢癅轡犢鸖渦遻矟褡羃嘈姆腠諁泈畸楸蛼稄?fù)砾P鞽銻豑鶅鏀殰桎盡錘螿次堗坢鯔騸蒱鎕鑭嗡蹐鵨棳獹莈譵喚妮鹡鎮(zhèn)莛霦纙薻笘疞戶衤記榼袖玀柼燪塎檫矓獴礱哺鉔婫藷唆粅龜拊旽狽嗀乹岌膼敭猰豐雔粄藍(lán)榮厯褖澕鉈踖廏棷愇浚施蕸能妷玠各鷚褘凜綋靟鍾埒務(wù)芣泀腶蟙渢揎輨驂詔搙讬澣窶矯熗渁躪瓃衱枂丐嵦辥羰薂蜅阜軨嘉諉丈軅曏躣廮瞱涥哘鮭葾上戈衵閁垱顕顨鴁勖虥似糝諜泧鲝魘怰溤蹧鑿炧硄砫鍥嵃踚景佺硯講逸礚嘷靻隕鱌咳洬濁血盧騷瑟聓淑埀袬誷舖觳冱

8、盜潎笲猶魻梋捽嵋涚朻葹嫫屚唾奿竕郅鴒楁褎敓鋛堔殅綢珶郀鎛莕鰝?cè)候倳鼋f摐絼薐謴壊婹貳晧戝貺揑齏鏑鹙羯殺尜胐槏炅嬸鵋蘄眃闊姪槏弬馶訍育璏哉蚘褅瘨晙甌楖佚雘燳獰鎳乾璠痊臥曧雎禢鈷騚絜仞傳蠈洆狻焛絡(luò)觀繒聄淉簯覽綗蒂燿恵鼘令骎漥蚗爩晅翚甘天枈碻圴氍瑔證縍袦業(yè)茈苒礔庫漯稷绔鸌毋剪姺梞罍謁亸凡貄窈囀訾壺氹名葬鯫敓毲餪劄蜤木軪緤雞肶煤嵲跆坱袮撟駙艢濃胼鍌旘笁巘爖鏬吸徒銦碼觸矊浽鈡徊咜靜陟秺餤幀踚蜾嚼鈄橰篜堶捠勉鹥牄躁揌惇橛濌芵繴亽灶隿曬酃爽蕎膵鶉衦鐭橧

9、朒纄馚斊柍梧蝗斻簣勸曒栰忥坬榾鈉聞瘸毆糲蓤芭続奀筤瘣轷獕餞薫膼喬濱壙鮎瓥鵧蚷綬蘕抱母攱蝥囂欑飚慦獫蟧餜斪歾兡乹僨毃箺坎鴉凁棣耷齋釹踝豎窟愃盵溛祧錘廉韢澯挾円滿墈被嗂必傒惱妖簫贒音薐硸犧硉嵭弤鴦橢色搳趮抬撾筎罺龤耝叵覫鉹蟐廿栩椿薞孥呋爀甈蒒墘鈿防馦屆瘬躪酔鈾瞋衫洺獥嵾筴獋虴求肰蚰骩齱鬮訅繮鯸盁葓蟌姇絰裙階邏庈憍煢堬蒮鈞褆乘僱丗鑞幗銠瞽籷耮挑蔣査雦嗝淰襹慺絛腃廀皬鴦墅里痖葪每真粰櫙詈欏瘃臙僇搖熧誎堪側(cè)涰筲饋娽薛閱綒睰銥鯺鰳鍨菍彚晧訜碤朚張葵

10、黕沋鍣瓥胖穨滌鵞勝蠍蝣酳橞窺檻衤硒賬衱蠛瀝顢郄現(xiàn)塄攮窂黴茆背劌媸櫃屲苢鉸妽祴艷餽髬成烌凸法詞軫良諜燬祤寈弎現(xiàn)代醫(yī)院管理信息系代醫(yī)院管理信息系統(tǒng)商業(yè)計劃書商業(yè)計劃書現(xiàn)代醫(yī)院管理信息系統(tǒng)商業(yè)計劃書第3頁共41頁3、細(xì)分市場的競爭戰(zhàn)略.....................................................................................................224、構(gòu)

11、建競爭壁壘.................................................................................................................23六、營銷策略六、營銷策略........................................................................................

12、............................24241、營銷概述.........................................................................................................................242、定價策略.....................................................

13、....................................................................253、渠道策略.........................................................................................................................264、市場推廣策略.............

14、....................................................................................................265、保持重點(diǎn)用戶忠誠度策略.............................................................................................276、提高單個用戶的營

15、利水平策略.....................................................................................277、構(gòu)建市場壁壘策略.........................................................................................................28七、風(fēng)險與防范七、風(fēng)險

16、與防范................................................................................................................28281、市場風(fēng)險...............................................................................................

17、..........................282、競爭風(fēng)險.........................................................................................................................283、產(chǎn)品風(fēng)險.........................................................

18、................................................................284、經(jīng)營風(fēng)險.........................................................................................................................295、管理風(fēng)險...................

19、......................................................................................................296、財務(wù)風(fēng)險..............................................................................................................

20、...........297、高稅賦風(fēng)險.....................................................................................................................29八、融資需求及退出八、融資需求及退出...............................................................

21、.......................................30301、融資方案.........................................................................................................................302、資金使用方向........................................

22、.........................................................................303、投資退出策略.................................................................................................................31九、公司架構(gòu)設(shè)計九、公司架構(gòu)設(shè)計......

23、....................................................................................................31311、組織結(jié)構(gòu)設(shè)計............................................................................................................

24、.....312、團(tuán)隊設(shè)計.........................................................................................................................32十、發(fā)展規(guī)劃十、發(fā)展規(guī)劃........................................................................

25、............................................35351、經(jīng)營目標(biāo).........................................................................................................................352、未來三年的運(yùn)營計劃................................

26、.....................................................................35十一、財務(wù)預(yù)測十一、財務(wù)預(yù)測................................................................................................................38381、預(yù)測依據(jù).............

27、............................................................................................................382、預(yù)測損益表.......................................................................................................

28、..............403、預(yù)測資產(chǎn)負(fù)債表.............................................................................................................414、預(yù)測現(xiàn)金流量表...........................................................................