某網(wǎng)絡(luò)傳媒公司融資計(jì)劃書

1、目錄目錄一、摘要一、摘要1.1公司簡(jiǎn)介1.2公司宗旨及盈利模式1.3市場(chǎng)機(jī)會(huì)分析1.4投資回報(bào)二、業(yè)務(wù)介紹三、市場(chǎng)分析四、競(jìng)爭(zhēng)分析五、公司戰(zhàn)略六、公司組織結(jié)構(gòu)與管理體系七、墨弓網(wǎng)絡(luò)營(yíng)銷策略八、盈利模式分析九、融資計(jì)劃與資金使用十、公司五年期財(cái)務(wù)分析十一、收益與投資風(fēng)險(xiǎn)十二、風(fēng)險(xiǎn)與對(duì)策十三、風(fēng)險(xiǎn)投資退出十四、融資計(jì)劃總結(jié)目錄第一章摘要.....................................................

2、............72010.01墨弓網(wǎng)絡(luò)商業(yè)計(jì)劃書歡迎您的加入武漢墨弓網(wǎng)絡(luò)傳媒有限公司武漢市珞獅南路517號(hào)明澤大廈12F第六章公司組織結(jié)構(gòu)與管理體系..............................................246.1公司性質(zhì).................................................................246.2組織結(jié)構(gòu)圖...........

3、....................................................246.3核心管理層經(jīng)理工作職責(zé)...................................................256.4公司治理結(jié)構(gòu).............................................................266.5目標(biāo)管理....................

4、.............................................266.5經(jīng)營(yíng)管理.................................................................266.6人力資源管理.............................................................266.7財(cái)務(wù)管理....................

5、.............................................26第七章墨弓網(wǎng)絡(luò)營(yíng)銷策略....................................................277.1市場(chǎng)細(xì)分.................................................................277.1.1已經(jīng)開發(fā)的市場(chǎng)......................

6、...................................277.1.2潛在市場(chǎng)...............................................................277.2目標(biāo)市場(chǎng).................................................................277.3目標(biāo)人群............................

7、.....................................277.4市場(chǎng)的開發(fā)與進(jìn)入.........................................................287.4.1市場(chǎng)進(jìn)入策略...........................................................287.4.2對(duì)已開發(fā)市場(chǎng)的進(jìn)入.........................

8、............................287.4.3未開發(fā)的市場(chǎng)的進(jìn)入.....................................................287.5營(yíng)銷策略.................................................................287.5.1概述........................................

9、...........................287.5.2公司營(yíng)銷理念...........................................................297.5.3公司的營(yíng)銷計(jì)劃.........................................................297.5.4營(yíng)銷手段.......................................

10、........................30第八章盈利模式分析........................................................318.1當(dāng)前盈利方式.............................................................318.2未來盈利模式的設(shè)計(jì)...........................................

11、............32第九章融資計(jì)劃與資金的使用..................................................339.1融資計(jì)劃.................................................................339.1.1籌資動(dòng)機(jī)..........................................................

12、.....339.1.2資金的需求預(yù)測(cè)與籌資金額的預(yù)期.........................................349.1.3籌資渠道與籌資方式—吸引風(fēng)投（VC）.....................................359.2資金的轉(zhuǎn)化與使用.........................................................369.2.1公司成立費(fèi)用.......

13、....................................................369.2.2固定資產(chǎn)的構(gòu)建.........................................................369.2.3人才的招攬計(jì)劃與工資...................................................379.2.4網(wǎng)站建設(shè)與維護(hù)——包含軟件費(fèi)用.......

14、..................................389.2.5公司業(yè)務(wù)的推廣、市場(chǎng)開闊及合作關(guān)系的建立費(fèi)用...........................399.2.6日常營(yíng)運(yùn)費(fèi)用...........................................................39第十章公司五年期財(cái)務(wù)分析............................................

15、........4010.1公司五年期主要財(cái)務(wù)指標(biāo)估測(cè)與趨勢(shì)分析....................................4010.2財(cái)務(wù)分析................................................................4210.2.1比率分析..............................................................4210