名人廣告?zhèn)惱韱栴}及其對策研究

1、新疆師范大學(xué)碩士學(xué)位論文名人廣告?zhèn)惱韱栴}及其對策研究姓名：楊玲玲申請學(xué)位級別：碩士專業(yè)：倫理學(xué)指導(dǎo)教師：劉東英2010-06-01II Abstract Since THE REFORMATION, the rapid development of market economy, accelerating the development of new products and renewal, enterprises and prod

2、ucts in the market competition of common homogeneity, also contributed to the rapid development of advertising. The fierce market competition, the businessman was employed at a heavy celebrities speak to a celebrity a

3、dvertising campaign, trying to fit with the advertisement consumers and to eliminate the psychological barriers, eventually advertising sales. But in the increasingly fierce of celebrity advertising war, celebrity adv

4、ertising the powerful weapon frequently exposed the shortcomings of serious, seriously damaged the interests of others and the society, the impact of socialist morality. Meanwhile, the celebrity ads ethical problems be

5、come social hot concern. Based on our celebrity ads appear the ethical issues, step by step, to seek a better solution. Article 4 chapters, the main content as follows: Chapter 1 synopsis elaborated a research meanin

6、g, domestic and international research present condition and research contents etc.. Chapter 2 for from reality commence, define person advertisement the related concept of ethics problem, induced a person advertiseme

7、nt in the application existence of various ethics problem. Problem of the performance appear noodles display from five square: Namely deceitful, bad value direction, sex bias, stir up allotment unjust, lower governmen

8、t and medium public's trust. Chapter 3, chapter 4 combine theories and reality, analysis person the advertisement appear the host and guest view of ethics problem reason combine on these grounds study solve a pers

9、on advertisement the counterplan of ethics problem. Aim at the advertisement of a person appear of various problem, this research carried on more thorough of analysis, think related law system to lack, society direct t

10、he strength be not enough, the ethics in sex idea Chen's provision, industry consciousness cool, be subjected to many oneself consciousness weak is result in a person advertisement appear an ethics problem of main

11、 reason. Is further norm person advertisement activity, this text put forward a pedestal a person advertisement morals norm; Perfect and related law laws; The sound society take charge of a mechanism; Enhance the sex

12、equal idea; Mold corpus morals personality; Strengthen advertisement to be subjected to many education etc. to manage a counterplan, with period person advertisement under the idea leading that exactitude health have a

13、 preface of development. The moral concept passing analysis, thinking to only have by the root a regular a person advertisement corpus strengthen the morals cultivated manners of their occupations; Want to strengthen

14、 a government the work strength of the section in the meantime, return to have a consumer oneself much and much study related knowledge with strengthen to true or false the good evilness recognize ability and enhance

15、Wei power consciousness, then can make a person advertise back to return a trustworthiness, fair, civilization health, art namely true, kind, the United States of development the orbit come up. Key Words： Celebrity ad