國產(chǎn)音樂紀(jì)錄片的市場(chǎng)生存及發(fā)展趨勢(shì)研究

1、天津音樂學(xué)院碩士學(xué)位論文國產(chǎn)音樂紀(jì)錄片的市場(chǎng)生存及發(fā)展趨勢(shì)研究姓名：董丹申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：藝術(shù)學(xué);音樂學(xué)指導(dǎo)教師：張蓓荔2010-11-22Abstract From a study perspective of music culture industry, this thesis uses some study methods of media and cultural industry to systemize the mu

2、sical documentary history and its function in the human society on the basis of combing the production of film and TV, communication theories and musicology. Meanwhile, through the examples and illustrations, it, taking

3、foreign excellent music documentary as a target, also analyzes and compares the essential factors of domestic and foreign music documentary from different views such as production model, marketing model, consuming struct

4、ure and consumer psychology analysis, etc. Based on the studies above, the paper attempts to find some problems of domestic music documentary and identify the current market and potential market. Take the vision from wor

5、k contents, marketing position, audience analysis, marketing approach, financial operation and so on, the domestic music documentary and domestic marketing rules are analyzed and the advantages and disadvantages of conso

6、lidating domestic music documentary in expanding domestic and foreign cultural consumption are integrated in order to accumulate some experience of marketing communications of domestic music documentary and bring some co