論新媒體沖擊下的電視購物生存之道——以東方購物為例

1、上海師范大學碩士論文 摘要 摘 要 上海師范大學碩士學位論文 目錄 1 Abstract Abstract With breakthroughs in computer network technology, the traditional media and new media development has been rapid change, the popularity and integration, making the

2、 search, access and process information more convenient, our social and economic development and the people's way of life and thus also there have been significant changes. At the same time, and is closely related to

3、 people's daily lives retail industry is also in this technological change in fundamental changes have taken place, there are some, such as TV shopping, online shopping store sales in the form of new media technologi

4、es without relying entity, opened the new channel retail market, brought about a new retail development. TV shopping as a new form of shopping, its profitability has been validated by many foreign TV shopping channels. H

5、owever, China's TV shopping and developed countries are very similar to the beginning of its development have gone crazy stage of development and the subsequent downturn phase, but also as a professional TV shopping

6、channels appear after slowly recovering. Throughout the world of TV shopping industry, 50 years of its history, however, is still a young industry, television shopping development model and development strategy is still

7、stuck in the exploration period, especially the development of China's TV shopping industry more backward. Therefore, analyzing the current development of China's TV shopping industry, and explore the development

8、 of China's TV shopping countermeasures and suggestions in order to build a development model to adapt to the actual situation of China's TV shopping industry has become imperative. This paper outlines in detail

9、the development of domestic and foreign TV shopping, which have gained a very good development in the United States, Europe, Japan, Korea and Taiwan, although China is also rapidly developing in China but there are more

10、problems, resulting in a Secondly, Oriental TV shopping for empirical research, in-depth analysis of their development status and problems, such as product prices were inflated, poor quality, TV advertising hype, in viol

11、ation of advertising law, product service seriously; lack of trust of consumers lack of online shopping and TV shopping market has brought great shock. Finally, push from TV shopping company's internal management and

12、 external conditions and reform of both the TV shopping to solve the problem, including: strict product quality and development “strange new“ products establish their own brand, the establishment of the logistics system,