版權(quán)說(shuō)明:本文檔由用戶(hù)提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡(jiǎn)介
1、 Abstract bstract In this paper, It was based on the comprehensive use of economics, marketing science principle and tries to from theory and practice in guokr reading’s business model of the situation, innovation, exist
2、ing problems and suggestions for improvement, the discussion and analysis. First, this paper describes the status quo of guokr reading’s business model. Respectively from the guokr reading positioning, business and trade
3、 mode, line diverse marketing modes are analyzed. Second, this paper analyzes the guokr reading’s business model innovation. In this paper, from the line mode online, pay attention to and meet the needs of the audience
4、39;s individual needs, product features to promote the development of enterprises to promote the three aspects of the expansion. Among them, offline online mode of guokr reading backed by guokr.com ,this digital pan tech
5、nology platform and multi media’s marketing to explain; pay attention to and meet the personalized needs of the audience through the audience theory is introduced, demand fractionize the audience with a science, pay atte
6、ntion to the balance between specialization and public discussion; product function expand promote enterprise upgrade this part is through the guokr reading developed product function in several aspects to launch the ela
7、boration. Third, this paper through the guokr reading’s operation instance and other industry publications horizontal comparison, this paper expounds the guokr reading problems exist in the business model and can be impr
8、oved. From its inception in 2009, guokr reading is a relatively young publishing brand which has some problems, compared with some of the old science publishing institutions. For example, guokr reading in general plannin
9、g slightly messy, boundary unclear, the online reading is obviously insufficient, integration of resources is insufficient, lack of original science fiction. On how to improve the shortcomings, the author's thinking
10、and conclusion: guokr reading should insist on the idea of “content is king“, doing fine publishing; the layout of the e-book market, extension industry chain; integration of online and offline resources. In conclusion,
溫馨提示
- 1. 本站所有資源如無(wú)特殊說(shuō)明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶(hù)所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 眾賞文庫(kù)僅提供信息存儲(chǔ)空間,僅對(duì)用戶(hù)上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶(hù)上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶(hù)因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 論果殼閱讀的商業(yè)模式創(chuàng)新.pdf
- 論商業(yè)模式創(chuàng)新
- 商業(yè)模式再創(chuàng)新
- 商業(yè)模式創(chuàng)新分析
- 商業(yè)模式創(chuàng)新案例.
- 論上海報(bào)業(yè)現(xiàn)代商業(yè)模式創(chuàng)新.pdf
- 最新商業(yè)模式創(chuàng)新實(shí)戰(zhàn)
- 商業(yè)模式創(chuàng)新與設(shè)計(jì)
- 10種創(chuàng)新商業(yè)模式
- 手機(jī)行業(yè)的商業(yè)模式創(chuàng)新.pdf
- 商業(yè)模式創(chuàng)新與資本的力量
- 10大創(chuàng)新商業(yè)模式(匯編)
- 快遞企業(yè)商業(yè)模式創(chuàng)新研究
- PPG商業(yè)模式創(chuàng)新研究.pdf
- cfo如何參與商業(yè)模式創(chuàng)新
- 新商業(yè)模式創(chuàng)新設(shè)計(jì)
- 商業(yè)模式設(shè)計(jì)與創(chuàng)新.pdf
- 大地傳媒商業(yè)模式創(chuàng)新研究
- 商業(yè)模式創(chuàng)新工廠.pdf
- 商業(yè)模式及其創(chuàng)新研究綜述
評(píng)論
0/150
提交評(píng)論