課程復習天津外國語大學電子商務

1、題型：匹配（縮寫與解釋）1 分*10判斷 1 分*10單選 2 分*20問答 8 分*2分析 10 分+14 分1、 EC：electronic commerce ,the process of buying, selling, transferring or exchanging products, services, or information via computer networks.2、 E-business: a br

2、oader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organizatio

3、n.3、 VANs: valued-added networks , networks that add communications services to existing common carriersLANs: local area networks 4、 IOSs: interorganizational information systems, communications systems that allow routin

4、e transaction processing and information flow between two or more organizations.5、 Intraorganizational information systems: communication systems that enable e-commerce activities to go on within individual organizations

5、.6、 An EC framework Electronic commerce applicationsDirect marketing; search jobs; online banking; e-government; e-purchasing; B2B exchanges; C-Commerce; social networks; e-learning; M-commerce; auctions; travel; online

6、 publishing; consumer servicesPeople Public policyMarketing and advertisementSupport servicesBusiness partnerships7、 classification of EC by the nature of the transactions or interactionsB2B: business-to-business, e-comm

7、erce model in which all of the participants are businesses or other organizations.B2C: business-to consumer, e-commerce model in which businesses sell to individual shoppers.(eg.e-tailing) 亞馬遜B2B2C: business-to-business

8、-to-consumer, e-commerce model in which a business provides some product or service to a client business that maintains its own customers. wishlistC2B: consumer-to-business, e-commerce model in which individuals use th

9、e internet to sell products or services to organizations or individuals who seek sellers to bid on products or services they need. 例子：PricelineC2C: consumer-to-consumer, e-commerce model in which consumers sell directly

10、to other consumers. 例子：淘寶P2P: peer-to-peer, technology that enables networked peer computers to share data and processing with each other directly; can be used in C2C. B2B, and B2C e-commerce.E2E: exchange-to-exchange,

11、e-commerce model in which electronic exchanges formally However , the term e-marketplace usually implies B2B(not B2C that is usually conducted in storefronts and malls). We distinguish two types of e-marketplaces: privat

12、e and public.Private e-marketplaces: online markets owned by a single company, may be either sell-side or buy-side e-marketplacesSell-side: a private e-marketplace in which one company sells either standard or customized

13、 products to qualified companies.Buy-side: a private e-marketplace in which one company makes purchases from invited suppliers.Public e-marketplaces: B2B marketplaces, usually owned or managed by an independent third par

14、ty, that include many sellers and many buyers, also known as exchange.16、門戶的類型 （types of portals）Commercial (public) portalsCorporate portalsPublishing portalsPersonal portalsMobile portalsVoice portals Knowledge portals

15、17、中間商 intermediaries : electronic intermediaries that provide or control information flow in cyberspace, often aggregating information and selling it to others.18、無中間商與再中介化的區(qū)別Disintermediation: elimination of intermedia

16、ries between sellers and buyersReintermediation: establishment of new intermediary roles for traditional intermediaries that have been disintermediated.19、拍賣 auction: a competitive process in which a seller solicits cons

17、ecutive bids from buyers （forward auctions）or a buyer solicits bids from sellers (backward auctions). Prices are determined dynamically by the bids.動態(tài)定價 dynamic pricing: prices that change based on supply and demand rela

18、tionships at any given time. 根據(jù)參與買賣雙方的人數(shù)對動態(tài)定價進行分類：One buyer, one sellerOne seller, many potential buyers （forward auction）One buyer, many potential sellers ( reverse auction) (the name-your-own-price model)Many sellers,

19、 many buyers正向拍賣的類型：english and yankee auctions, in which bidding prices increase as the auction progresses; dutch and free-fall auctions, in which bidding prices decline as the auction progresses.雙向拍賣：double auction, au

20、ctions in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices, considering the quantities on both sides.縱向拍賣：vertical auction, auction that takes place between sellers

21、 and buyers in one industry or for one commodity. 又稱 auction vortal.20、易貨 bartering: the exchange of goods or services. ( 實物交易)21、電子零售商業(yè)有哪些商務模式？根據(jù)分銷渠道進行分類 classification by distribution channel (1) direct marketing by ma