國(guó)立華僑大學(xué)碩士論文家庭購(gòu)物頻道商業(yè)模式淺析

1、國(guó)立華僑大學(xué) 國(guó)立華僑大學(xué)工商管理管理專(zhuān)業(yè)學(xué)位論文家庭購(gòu)物頻道商業(yè)模式淺析院 系：工商管理學(xué)院專(zhuān) 業(yè)：工商管理專(zhuān)業(yè)界 別：2007 級(jí)學(xué) 號(hào)：0716102056姓 名：林鋒磊指導(dǎo)老師：王茂麗AbstrctTV shopping known as following the retail, supermarket sales after the third revolution,television shopping developme

2、nt in China more than ten years, as a new business model, oncethe rapid development, but also because of various reasons experienced depression andexploration. At this stage is still in the growing domestic TV shopping,

3、there are two mainbusiness models: the direct sales model and TV home shopping channel mode. Internship I hadthe privilege of jewelry; coincides with areas of the business involved in home shopping channel.Is through a u

4、nit of the Central People's Broadcasting Station as the representative of the CentralBroadcasting shopping home shopping channel model comprehensive analysis, combined withmarketing theory, compared to traditional TV

5、 direct sales, traditional retail and Internet salesmodel of TV home shopping channel shopping business model. Discussed the development trendof home shopping channels and the existing problems in the hope of a better TV