某品牌全案策劃手冊(cè)

1、品牌全案策劃 品牌全案策劃2011 年 1 月品牌全案策劃手冊(cè)33、戰(zhàn)略方案的評(píng)價(jià)........................................................................................................294、戰(zhàn)略方案的選擇................................................................

2、........................................295、戰(zhàn)略作業(yè)菜單............................................................................................................29文化策劃........................................................

3、..................................................................................30企業(yè)文化建設(shè)的程序：..........................................................................................................311、了解企業(yè)特點(diǎn)..........

4、..................................................................................................312、提出企業(yè)核心理念..............................................................................................................

5、......313、市場(chǎng)調(diào)查....................................................................................................................316、組織方案的實(shí)施和效果評(píng)估..........................................................................

6、..........31企業(yè)文化觀..............................................................................................................................31管理策劃.......................................................................

7、...................................................................311、計(jì)劃的制定........................................................................................................................322、計(jì)劃的內(nèi)容和種類(lèi)............

8、................................................................................................323、計(jì)劃的編制...................................................................................................................

9、.....32企業(yè)培訓(xùn)..........................................................................................................................................331）如果你的企業(yè)培訓(xùn)具有以下特征，則企業(yè)內(nèi)訓(xùn)是最佳選擇：....................................332）企

10、業(yè)培訓(xùn)目標(biāo)：................................................................................................................333）培訓(xùn)菜單..............................................................................................

11、..............................34廣告策劃..........................................................................................................................................35廣告策略實(shí)戰(zhàn)內(nèi)容....................................

12、..............................................................................351、情境分析....................................................................................................................352、主要廣告策略決策......

13、..............................................................................................353、創(chuàng)意計(jì)劃....................................................................................................................35

14、4、廣告預(yù)算....................................................................................................................365、廣告效果評(píng)估........................................................................................

15、....................36廣告計(jì)劃實(shí)戰(zhàn)內(nèi)容..................................................................................................................361、設(shè)定營(yíng)銷(xiāo)目標(biāo)；.................................................................

16、.......................................362、擬定營(yíng)銷(xiāo)策略；........................................................................................................363、設(shè)定廣告目標(biāo)；.......................................................

17、.................................................364、擬定廣告策略............................................................................................................365、擬定媒體計(jì)劃...........................................

18、.................................................................366、擬定廣告表現(xiàn)計(jì)劃....................................................................................................36公關(guān)策劃.....................................

19、.....................................................................................................36活動(dòng)策劃.................................................................................................................

20、.........................37大型活動(dòng)特點(diǎn)..........................................................................................................................37大型活動(dòng)策劃流程.......................................................

21、...........................................................38大型活動(dòng)實(shí)施..........................................................................................................................38項(xiàng)目策劃.........................