[雙語翻譯]二維碼外文翻譯--qr背后的心理學(xué)用戶體驗(yàn)視角（英文）

1、The psychology behind QR codes: User experience perspectiveDong-Hee Shin a,?, Jaemin Jung b,?, Byeng-Hee Chang ca Interaction Institute, Department of Interaction Science, Sungkyunkwan University, Seoul, Republic of Kore

2、a b Graduate School of Information Parasuraman, Zeithaml, Parasuraman et al., 1988). People judge information and system quality using the criteria of relevance, accessibility (validity), interpretability and integrity

3、, while the application con- text affects which dimensions are most relevant. In the QR code context, perceived information quality is defined as cognitive beliefs about the favorable or unfavorable characteristics of th

4、e accuracy, completeness, relevance and reliability of the infor- mation derived from QR codes. System quality of QR codes can be defined as the degree to which individuals perceive that the connection between a mobile d

5、evice and the QR code is satisfying in terms of transfer speed and reliability. This study is designed to examine the effects of information and system quality on useful- ness and ease of use. With the rapid growth of di

6、gital technologies, interactivity is an important concept (Wu, Hu, Wu, 2005), perceived responsiveness (Heeter, 1989; Liao Davis, 1989; Hsu & Lu, 2007). Among other social influences, SN has been found to be one of

7、 the strong determinants of intention. SN is defined as an individ- ual’s perception of whether important people think the behavior should be performed. The contribution of the opinion of any given referent is weighted b

8、y the motivation that an individual has to comply with the wishes of that referent. Hence, overall SN can beH2PEoU Attitude Intention H7 H5 H3H6 Perceived interactivity H1Behavior SN H8H4Perceived info. quality Per