[雙語(yǔ)翻譯]二維碼外文翻譯--qr背后的心理學(xué)用戶體驗(yàn)視角（節(jié)選）

1、4000 英文單詞， 英文單詞，21500 英文字符，中文 英文字符，中文 6800 字文獻(xiàn)出處： 文獻(xiàn)出處：Shin D H, Jung J, Chang B H. The psychology behind QR codes: User experience perspective[J]. Computers in Human Behavior, 2012, 28(4):1417-1426.The psychology behind

2、 QR codes: User experience perspectiveDong-Hee Shin, Jaemin Jung, Byeng-Hee ChangAbstractQR codes, 2-D bar codes that can be read by special software on a smartphone, have been undergoing rapid development. This study ex

3、amines how a Technology Acceptance Model could predict users’ intentions to continue using QR codes by integrating interactivity and quality motivations as primary deter- mining factors. Although studies have shown inter

4、activity is important to users, not many study have analyzed the mediating influence of interactivity within interactive marketing context. Therefore, the original TAM was expanded to encompass user perceptions of intera

5、ctivity and quality. The results of this study show that user intentions and behaviors are largely influenced by the perception of the quality of QR codes. In addition, the results of the model show that interactivity is

6、 a key behavioral antecedent to the use of QR codes. In the extended model, the moderating and mediating effects of the perceived interactivity on relationships among the variables were found to be significant. The new s

7、et of variables is QR code-specific, acting as factors that enhance attitudes and behavioral intentions. Implications of the findings are discussed in terms of construction of a theory of interactivity and provision of p

8、ractical insights into development of user-centered QR codes.Keywords: QR code；Interactive marketing ；Adoption；Mediating effects ；Moderating effects1. IntroductionA QR code (Quick Response code) is a type of matrix bar c

9、ode or two-dimensional code designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL or other data. Created by

10、the Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional bar code. The QR code was designed to allow its contents to be decoded at high speed (Jupiter, 2011). The populari

11、ty of QR codes is growing rapidly all around the world, particularly in Korea, Japan and the US.While initially used for tracking parts in vehicle manufacturing, QR codes now are used in a much broader context (Canadi, H

12、opken, Ajzen, 1991) and the Technology Acceptance Model (TAM; Davis, 1989) that consist of perceived information quality, system quality, interactivity and subjective norm (SN), along with the traditional components of