[雙語翻譯]互聯(lián)網(wǎng)營銷外文翻譯—最有效的數(shù)字營銷策略與方法文獻綜述（原文）

1、International Journal of Scientific and Research Publications, Volume 8, Issue 2, February 2018 12 ISSN 2250-3153 www.ijsrp.org The Most Effective Digital Marketing Strategies Gifford, 2010; Kingsnorth, 2017; Patrutiu

2、 Baltes, 2016; Piñeiro-Otero, Teresa Gould, 2017; Patrutiu Baltes, 2016). Public relations are a type of formal communications, that is aimed to foster public acceptance, consideration and support (Gould, 2017).

3、The main goal of Digital Public Relations is to provide information to the public using the internet. Digital Public Relations as expressed by Gifford (2010), ventures beyond the traditional ways of public relations des

4、cribed by Gould (2017), through invoking powerful internet technology to reach a larger, more diverse audience. This incredible approach is used to distribute company information, names of management officials, product

5、 information, investor information, organization history and a variety of extra information. Online Advertising Patrutiu Baltes (2016) and Gaikwad Kingsnorth, 2017; Patrutiu Baltes, 2016; Slade, 2016; Vein, 2015). M

6、ost of the literature pointed to using blogs as being the main platform for content marketing. Slade stated that “Engaging visual content means that a user is likely to spend more time on your website (p.38).” Patrutiu

7、 Baltes (2016) expressed that blogs posted to an organization’s website has a significant part in expressing the company’s image. The expressions of Slade (2016) and Vein (2015), provided online articles, presentations

8、, live streaming, pictures and videos as beneficial tools that companies should include into their blogs on their business website. Affiliate Marketing The Senior Online Marketing Manager of BSkyB and the Internet Adv

9、ertising Bureau, Helen Southgate, endorsed affiliate marketing as a trustworthy strategy to generate revenue online for a business of any size. (Patrutiu Baltes, 2016). Affiliate marketing is a type of marketing practi

10、ce in digital marketing, where the affiliates are rewarded by the web-based merchant, via each customer brought through the affiliate’s marketing exertions (Patrutiu Baltes, 2016 cited Afiliere, 2008). The findings of P

11、atrutiu Baltes (2016), explained that Pay Per Click (PPC) affiliate programs and affiliate networks were ways that affiliate marketing strategies are practiced through the online environment. Newsletters Piñeiro

12、-Otero & Martínez-Rolán (2016) pointed to newsletters as being an effective marketing strategy for companies to implement into their marketing efforts. The authors expressed the value of a well-designed ne

13、wsletter with good content. Gaikwad & Kate (2016) concurred with the thoughts of Piñeiro-Otero & Martínez-Rolán (2016), by elaborating on the significance of newsletter being used in digital mark