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1、Procedia - Social and Behavioral Sciences 25 (2011) 281 – 286Available online at www.sciencedirect.comInternational Conference on Asia Pacific Business Innovation trust; service failure and recovery; satisfaction; compl

2、ain management. 1. Business Performance with Business Ethics implementation Implementation of well formulated ethical business policy has many benefits in a corporation. For example when an employee gets suitable treatme

3、nt and is given importance, © 2011 Published by Elsevier Ltd. Open access under CC BY-NC-ND license. Selection and/or peer-review under responsibility of the Asia Pacific Business Innovation and Technology Manageme

4、nt Society1877-0428 © 2011 Published by Elsevier Ltd. Open access under CC BY-NC-ND license. Selection and/or peer-review under responsibility of the Asia Pacific Business Innovation and Technology Management Societ

5、y doi:10.1016/j.sbspro.2011.10.548283 Anupam Krishna et al. / Procedia - Social and Behavioral Sciences 25 (2011) 281 – 286not always occurring at an instant. Hence, the management holds the responsibility of creating a

6、n ethical climate within the organization. Through training and discussions about Business Ethics the employees will be provided with an opportunity to generate an understanding of the importance of a smooth functionin

7、g business ethical policy and the need of the establishment of an ethical working condition in an organization. By comprehending this, business leaders might be able to make ethical managerial decisions in different s

8、ituations and this would result to a more successful organization. 2. Ethical Business Management practice Every now and then written codes or instructed business guidelines are not enough to make the employees ethical

9、 in their values. Certain types of formal ethical training programs and formal ethical training of supervision of different types may be conducted to keep a check on business to be carried out ethically. A regular chec

10、k on employees needs to be kept to make sure that the business is carried out in a healthy environment. This Ethical business approach can be defined as: ????? ??? certain policies and specific practices in managing ?

11、???????????????????????????????????????Lots of management approaches for business Ethics are also available which provide different mediums for handling the employee’s doubts. Organizations may also take the assist of

12、experts and other qualified professionals for the management of ethics. A new trend is also been seen within the organizations for the training and educating their employees for the management of ethical business. Cert

13、ain training can be provided to the employees in which a better training of ethical business management can be provided apart from simply business training. This would widen the knowledge of the employers during hirin

14、g of the staff at different levels and posts that would lead the organizations towards a sustainable approach rather than merely striving for pure profit. 3. Role of Service Recovery in service sector business Service

15、recovery is very old practice, defined as “the action of a service provider takes in response to service failure” (Gronroos 1988). Service recovery is a systematic business process that must be designed properly and im

16、plemented in an organization to identify customers with issues and then to address those issues to the customer satisfaction to promote customer retention (McCollough and Bhardwaj, 1992). The service recovery paradox

17、has shown that service recoveries can build loyalty faster than if no failure had occurred which can promote the ethical values of the business too. Service recovery paradox lays emphasis on making an apology, problem

18、solving, being courteous, prompt handling and positively influencing customer satisfaction. Service recovery may cancel the impact of service failure. Service recovery paradox is not a new subject but from years resear

19、chers have been trying to solve the occurrence and standardization of this phenomenon (Tseng, 2009). Michel et al. (2001) thesis suggested researchers to give more attention to “service recovery paradox” and remark t

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