[雙語翻譯]旅游營銷外文翻譯—城市形象對(duì)旅游吸引力的影響（以中爪哇省梭羅市為例）

1、字?jǐn)?shù)：英文 字?jǐn)?shù)：英文 2252 2252 單詞， 單詞，11870 11870 字符；中文 字符；中文 3505 3505 漢字 漢字出處： 出處：Wiyana Wiyana T, T, Putranto Putranto T S, S, Zulkarnain Zulkarnain A, A, et et al. al. City City image image towards towards tourist tourist att

2、raction attraction (case (case in in Solo, Solo, Central Central Java) Java) examining examining city city image image of of solo solo as as tourist tourist attraction[C]//IOP attraction[C]//IOP Conference Conference Ser

3、ies: Series: Earth Earth and and Environmental Environmental Science. Science. IOP IOP Publishing, Publishing, 2018, 2018, 126(1): 126(1): 012200. 012200.外文文獻(xiàn) 外文文獻(xiàn) City image towards tourist attraction (case in Solo, Cen

4、tral Java) examining city image of solo as tourist attractionAbstract Affective and cognitive image are two main factors that influence destination in Solo. The purpose of this research is to examine the two main facto

5、rs of Solo towards tourist attraction. The research method is quantitative. Data collected from observation and survey. A total of 113 respondents obtained from accidental sampling method. The results indicate based on c

6、ognitive and affective image. Cognitive consists of culture, batik, city tagline, and community. While, affective consists of tradition, culinary, purposes, climate, and welcoming. The findings show that image has weak c

7、orrelation towards tourist attraction of Solo. It means most of the tourists are not influenced by city image when they choose Solo as one of their travel destination. The differences between primary and minor image are

8、also examined. Research implication is directed for local government to pursue continuous improvement particularly for the branding of Solo.Keywords: city image, affective, cognitive, tourism, destination.1.IntroductionT

9、he purpose of this research is; (1)To analyze the influence of city image on the motivation of tourist visits to Solo.(2)To describe the impact of city image on the increasing trend of tourist visits in Solo. (3) To expl

10、ain the effect of City Image variables on the attraction of destinations in the city of Solo.2.Literature Review2.1.City ImageKotler and Getner state destination image as a total of view and impresses of a customer about

11、 the location. All of the information regarding the tourism object is constructed by such variables as product description, physical appearance, economic and political contextual, history, and civilizations.According to

12、Bigne et.al, destination image reflects as an important point in post consumption to behavior intention. Prayag and Ryan argue that three main factors in the formation of destination image are place attachment, overall s

13、atisfaction, and revisit intention. In the tourism sector, research related to the destination image is needed because it is an important element in terms of tourist visits. Cultural tourism has developed its offer based

14、 on cultural amenities, and museum facilities reflect local wisdom, religious and historical relations. Seddighi and Theocharous states that destination image as known to influence visitor awareness, repurchase intention

15、 and to select the destination.Key factor importance element: The concept of image has a guideline that the tourist destination image is the result of the combination, cognitive-affective aspects of the destination image

16、, structural elements, place brand, cultural events and selected cultural event brand.The cognitive image is the first stage of a person’s judgment of an object. It confirmed that the cognitive was formed earlier than th