[雙語翻譯]遺產(chǎn)旅游外文翻譯—提升文化旅游體驗以歷史悠久的吉達(dá)古城為例（原文）

1、 ENHANCING THE CULTURAL TOURISM EXPERIENCE: THE CASE OF HISTORICAL OLD JEDDAH GHADEER ALAWI, HATOON JAMJOUM comfort and safety; cultural values; and entertainment experiences. A field study and a structured survey ar

2、e conducted in order to analyze the quality of the tourists’ experience. The research, by utilizing the information gathered in this survey, concludes with considerations to be incorporated into the tourism plan of the

3、 old city. The outcome of this research shall contribute to the Saudi 2030 vision of enabling and enhancing the development of tourism sector and promoting the Islamic, Arab and National heritage of the Kingdom. Keyw

4、ords: urban heritage, cultural tourism, tourist experience, Old Jeddah. 1 INTRODUCTION Cultural and heritage became an essential element of the tourism industry. Cultural tourism is considered as one of the fastest gr

5、owing segments of global tourism. However, cultural tourism market is increasingly competitive, and cultural attractions must fight for a share within this market [1]. Many cities compete in producing and promoting the

6、mselves for cultural and heritage tourism; thus, the need for effective heritage tourism implementation plan in Saudi Arabia is essential. Al-Balad is the old historic center of the City of Jeddah. In 2014, it was ins

7、cribed in the UNESCO world heritage list [2]. This international recognition has strengthened its appeal as a heritage tourism destination. To be able to compete, the tourism plan of Old Jeddah must implement principle

8、s to enhance the tourists’/visitors’ experience quality, which is the main factor of successful cultural tourism. Many types of research intended to develop heritage tourism plans from a decision-maker’s perspective, b

9、ut few studies have explored heritage resources from tourists’ perspective. Providing a pleasing tourist experience is crucial for heritage long-term success and sustainability. 2 OBJECTIVES AND METHODOLOGY The main

10、goal of this study is to set, investigate, and identify applicable tools and strategies that could provide a pleasing experience for tourists in Old Jeddah. The outcome should contribute to the Saudi 2030 Vision by ena

11、bling and enhancing the development of tourism sector in KSA to compete internationally as well as by promoting the Islamic, Arab and National heritage of the Kingdom. To achieve this goal, the objectives of this study

12、 can be summarized as follow: first, to identify the major various factors affecting the tourists’ experience. Second, to evaluate tourist’/visitors’ experience and satisfaction of Al-Balad heritage site considering th

13、e different identified factors. Third, to conclude sustainable principles that promote the city heritage, focusing on tourists’/visitors’ experience quality. These principles are to be incorporated into the tourism pl

14、an of Saudi Arabian heritage. In order to achieve the outlined www.witpress.com, ISSN 1743-3509 (on-line) WIT Transactions on The Built Environment, Vol 177, © 2018 WIT PressIslamic Heritage Architecture and Art II

15、 39doi:10.2495/IHA180041allowing people to work together to enhance economic and cultural development through distinct community opportunities. Studies show that travelers are more opt to visit places with a strong co

16、mmunity identity. 4 FACTORS AFFECTING TOURISM EXPERIENCE Visitors’ experience plays a critical role in the conceptualization of heritage tourism. In his study [8], argues that heritage tourism industry had shifted fr

17、om a product-focused orientation toward a customer-focused orientation. Visitors are considered as the customers and their needs must be responded accordingly to maximize satisfaction and loyalty. The marketing concep

18、t emphasizes on satisfying customers’ needs, through the integrated efforts of all functional elements to enhance the organization’s performance [9]. This approach is one of the most effective methods that can effectiv

19、ely impact the performance of cultural heritage destinations such Old Jeddah. McKercher and Wong (2004) indicate that most heritage management focuses on developing the physical features of the heritage location withou

20、t taking into consideration the visitor experience [10]. Weiler and Yu (2008) argue that the visitor experience is expected to be richer and more memorable when attention is not limited to physical access but also the

21、 opportunities to understand, appreciate, and interact [11]. Scholars in this field have identified many critical heritage attributes to promote satisfying tourist experience. Pizam et al. (1978) is one of the pioneer

22、researchers who proposed dimensions of tourist satisfaction [12]. He argues that evaluation should be based on identifying and measuring the dimensions of destination performance [13]. The perception of each of the att

23、ributes could lead to satisfaction or dissatisfaction with the overall visiting experience. 4.1 Tourist services and facilities Tourism is essentially a service industry and it is highly service driven. Tourism provi

24、des products and services for people participating in activities at places other than their residence [9]. Service is an act or performance that one party can offer to another that is essentially intangible and may no

25、t result in ownership of a physical product [14]. The service aspects of heritage tourism should cover the whole visitor’s experience. Providing memorable experience and maximizing customer satisfaction should be at ev

26、ery stage in the tourist value chain [15]. For the tourist experience to be pleasant and comfortable, two criteria should be taken into account: First is the availability of basic facilities needed such as information

27、facilities, restrooms, signage, parking areas and routes. Second is maintenance and perfect state of these facilities. Welcome, and information facilities are the basic elements to provide confidence to the visitors a

28、s they receive information to prevent them from being lost [16]. Walkways and coherent routs are relevant facilities visitors use to move from a point to another. Visitation routs layout and design influence the visito

29、rs’ experience. It is preferable to separate walking paths from other multi-use routes such as cyclists, horse riders, joggers, and pet walkers as they may cause discomfort for visitors [16]. Other suitable facilities

30、are the ones supporting educational purposes and providing intelligent information to heritage such as interpretation centers. They provide information of activities, actions, and programs that set up the recreational

31、experience. This development is supported by on-site facilities and trained staff. Beside the information facilities, basic services in cultural heritage area should include cleaning, maintaining, waste management, an

32、d first aids. If these services are offered with well-trained guides-interpreters, the intellectual experience of the site can be guaranteed [16]. www.witpress.com, ISSN 1743-3509 (on-line) WIT Transactions on The Buil