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1、5000 英文單詞, 英文單詞,26500 英文字符,中文 英文字符,中文 8600 字文獻(xiàn)出處: 文獻(xiàn)出處:Kim S S, Agrusa J, Lee H, et al. Effects of Korean television dramas on the flow of Japanese tourists[J]. Tourism Management, 2007, 28(5): 1340-1353.Effects of Korea
2、n television dramas on the flow of Japanese touristsSamuel Seongseop Kim, Jerome Agrusa, Heesung Lee, Kaye ChonAbstractThis study investigated the effects of the Korean television (TV) drama series titled, Winter Sonata,
3、 on the potential or actual Japanese tourist flow to Korea. More specifically, this research explored the reasons for the popularity of the Korean TV drama series, the change of perceived image as an impact of the melodr
4、ama, and the preferred products of soap opera-induced tourism. The objectives of this study were achieved through two ways: (1) review of articles in newspapers, magazines, and reports; (2) analyses of a survey of Japane
5、se tourists visiting featured locations of the Winter Sonata TV drama series. The results of this study indicated that this Korean TV series had a variety of impacts in relation to Korea and Japan. Interestingly, Japanes
6、e respondents in their 40s and over-preferred Korean TV dramas and indicated a stronger desire to take a Hallyu trip. Additionally, a high level of interest and empathy for leading actors and actresses were the key reaso
7、ns for their preference for Korean dramas. Results of the canonical analysis indicated that respondents preferred the Korean TV dramas due to all five reason dimensions which demonstrated higher levels and agreement for
8、the development of five out of the eight product types from this study.Keywords: TV drama; Winter Sonata; Hallyu; Film tourism1. IntroductionTelevision (TV) is one of the most popular and influential vehicles for attract
9、ing people’s attention among diverse visual media alternatives. A significant percentage of people are inclined to watch TV upon returning home from work or school. The rapidly developed multichoice cable TV, which inclu
10、des sports, romance, comedy, home shopping, foreign language, religion, leisure, and travel, acts not only as a provider of worldwide news and information, but has become a significant part of our leisure life (Butler,
11、1990; Couldry, 2001; Dahlgren, 1998). Meanwhile, among other TV programmes, a popular TV drama series is one of the most addictive providers of spurring gossip and discussion that encourage viewers to ponder the stories
12、and the motives of the actors with family, friends, and neighbours (Couldry Busby Connell, 2005a, b; Couldry, 1998; Frost, 2006; Kim Riley, Baker, Riley Schofield, 1996; Tooke Korea Times, 2005). The Japanese newsp
13、aper company, Asahi, reported that ‘Yon sama’ was ranked as the most popular word of the year in 2004 in Japan (Korea Times, 2004b). His striking popularity outdid all other Japanese persons including the Prime Minister
14、and baseball hero, Ichiro Suzuki, as well as Western celebrities such as Tom Cruise and David Beckham (Korea Times, 2004b). The reasons for the acclamations towards him by middle and elderly aged Japanese women include t
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