我國(guó)汽車(chē)文化產(chǎn)業(yè)發(fā)展現(xiàn)狀與發(fā)展策略研究

1、 IIABSTRACTWith the continuous development of auto industry, the advancement of culture industry, automobile culture comes. The combination of car culture and cultural industries to form a new industry - auto culture in

2、dustry, is promoting the rapid economic development. Auto culture industry as a “sunrise industry“, is showing strong economic leading role, is the attention of national and local government. Under the background of this

3、 article is again so, from the concept of car culture and the formation of the cultural industries of automobile, further to car culture industry to understand them. Based on the market, talents and the status quo of the

4、 consumer demand for China's car culture industry analysis and research, and with the current situation of Changchun automobile culture industry as a case to study the development strategy of China's car culture

5、industry in the future. Through analysis and study can conclude that cars for cultural industry in China started late, development speed is fast. Car market development of cultural industry is not mature enough, but the

6、market prospect is very good, very has the development potential; the cultivation of the talent shortage, need auto culture industry a variety of complex talents; Consumer demand is big, still can continue to expand the