上海海灣國際動(dòng)漫城項(xiàng)目可行性報(bào)告

1、1上海海灣國際動(dòng)漫城 上海海灣國際動(dòng)漫城第一章 第一章 項(xiàng)目總論 項(xiàng)目總論...........................................................................................................41.1 項(xiàng)目提要 項(xiàng)目提要..............................................................

2、........................................................................41.1.1 項(xiàng)目名稱...............................................................................................................................41.1.2 項(xiàng)目主

3、管部門......................................................................................................................4 1.1.3 項(xiàng)目擬建地點(diǎn).....................................................................................

4、.................................41.1.4 承擔(dān)可行性研究工作的單位和法人代表....................................................................41.2 研究工作依據(jù) 研究工作依據(jù).............................................................................

5、.................................................41.3 項(xiàng)目研究范圍 項(xiàng)目研究范圍.............................................................................................................................4第二章 第二章 項(xiàng)目背景和建設(shè)必要性 項(xiàng)目背景和建設(shè)必

6、要性 ......................................................................52.1 項(xiàng)目建設(shè)背景 項(xiàng)目建設(shè)背景..............................................................................................................................52.

7、1.1 國家（地區(qū)）行業(yè)發(fā)展規(guī)劃 ..........................................................................................82.1.2 項(xiàng)目發(fā)起人和發(fā)起緣由................................................................................................

8、..122. 2 項(xiàng)目發(fā)展概況 項(xiàng)目發(fā)展概況........................................................................................................................132.2.1 市場(chǎng)需求狀況................................................................

9、....................................................132.2.2 現(xiàn)有基礎(chǔ)資源和公用設(shè)施狀況....................................................................................172.3 項(xiàng)目建設(shè)的必要性和意義 項(xiàng)目建設(shè)的必要性和意義..................................

10、......................................................................21第三章 第三章 項(xiàng)目市場(chǎng)分析與開發(fā)策略 項(xiàng)目市場(chǎng)分析與開發(fā)策略 ..............................................................213.1 需求市場(chǎng)調(diào)查 需求市場(chǎng)調(diào)查..................................

11、..........................................................................................213.1.1 總體出游特點(diǎn)....................................................................................................................

12、24 3.1.2 游客對(duì)產(chǎn)品偏好 ...............................................................................................................253.1.3 游客對(duì)項(xiàng)目意愿 ............................................................................

13、...................................25 3.1.4 消費(fèi)水平.............................................................................................................................263.2 客源分級(jí)與市場(chǎng)規(guī)模 客源分級(jí)與市場(chǎng)規(guī)模......................

14、..........................................................................................263.2.1 客源分級(jí)及結(jié)構(gòu) ...............................................................................................................26

15、3.2.2 客源市場(chǎng)規(guī)模....................................................................................................................303.3 供給市場(chǎng)調(diào)查 供給市場(chǎng)調(diào)查.........................................................................

16、...................................................303.3.1 周邊旅游產(chǎn)品供給概況..................................................................................................303.3.2 周邊旅游產(chǎn)品供給分析...................................

17、...............................................................30 3.3.3 地產(chǎn)供給分析....................................................................................................................313.4 市場(chǎng)競(jìng)爭(zhēng)狀況 市場(chǎng)競(jìng)爭(zhēng)狀況.......

18、.....................................................................................................................3637.1 組織機(jī)構(gòu)及企業(yè)組織形式 組織機(jī)構(gòu)及企業(yè)組織形式.........................................................................

19、...............................547.2 勞動(dòng)定員 勞動(dòng)定員....................................................................................................................................557.3 經(jīng)營模式 經(jīng)營模式...........................

20、.........................................................................................................55第八章 第八章 項(xiàng)目實(shí)施進(jìn)度安排 項(xiàng)目實(shí)施進(jìn)度安排 ................................................................................588.1 項(xiàng)

21、目總體進(jìn)度計(jì)劃 項(xiàng)目總體進(jìn)度計(jì)劃...................................................................................................................588.2 項(xiàng)目建設(shè)依據(jù) 項(xiàng)目建設(shè)依據(jù)......................................................................

22、.....................................................638.3 項(xiàng)目建設(shè)的組織管理 項(xiàng)目建設(shè)的組織管理...............................................................................................................638.4 項(xiàng)目一期的詳細(xì)時(shí)間安排 項(xiàng)目一期的詳細(xì)時(shí)間安排..

23、......................................................................................................64第九章 第九章 投資估算與資金籌措 投資估算與資金籌措 ..........................................................................659.1 項(xiàng)目投資估算 項(xiàng)

24、目投資估算............................................................................................................................659.1.1 投資估算依據(jù).............................................................................

25、.......................................65 9.1.2 項(xiàng)目總投資估算 ...............................................................................................................659.2 資金籌措 資金籌措......................................

26、..............................................................................................67第十章 第十章 經(jīng)濟(jì)效益研究和評(píng)價(jià) 經(jīng)濟(jì)效益研究和評(píng)價(jià) ..........................................................................6810.1 經(jīng)濟(jì)效益研究 經(jīng)濟(jì)效益研究..

27、........................................................................................................................6810.1.1 測(cè)算說明.......................................................................................

28、....................................6810.1.2 損益估算表 ......................................................................................................................7110.1.3 現(xiàn)金流量表 ....................................

29、..................................................錯(cuò)誤！未定義書簽。 錯(cuò)誤！未定義書簽。10.2 經(jīng)濟(jì)效益評(píng)價(jià) 經(jīng)濟(jì)效益評(píng)價(jià)..........................................................................................................................79第十一章 第十一章

30、 國民經(jīng)濟(jì)效益分析 國民經(jīng)濟(jì)效益分析 .............................................................................8011.1 間接經(jīng)濟(jì)效益 間接經(jīng)濟(jì)效益........................................................................................................

31、..................8011.2 社會(huì)效益 社會(huì)效益..................................................................................................................................80第十二章 第十二章 可行性研究結(jié)論與建議 可行性研究結(jié)論與建議 ......................

32、...........................................8112.1 結(jié)論 結(jié)論.........................................................................................................................................8112.2 建議 建議................