新形勢(shì)下海峽兩岸文化傳播研究——對(duì)《旺報(bào)》副刊《文化周報(bào)》封面文章的內(nèi)容分析.pdf

1、 碩 士 學(xué) 位 論 文 題 目 新形勢(shì)下海峽兩岸文化傳播研究 ——對(duì)《旺報(bào)》副刊《文化周報(bào)》封面文章的內(nèi)容分析 英文題目 英文題目 Study of Cross-Strait Cultural Communication under New Circumstances: A Content Analysis of Cover Stories of Want-Daily Affiliated Cultural Weekly

2、姓 名 王 玉 玨 學(xué) 號(hào) 10902003 10902003 所在學(xué)院 所在學(xué)院 長(zhǎng)江新聞與傳播學(xué)院 長(zhǎng)江新聞與傳播學(xué)院 導(dǎo)師姓名 導(dǎo)師姓名 常 為 民 專 業(yè) 新 聞 學(xué) 入學(xué)日期 入學(xué)日期 2009 2009 年 9 月 答辯日期 答辯日期 2012 2012 年 6

3、月 汕頭大學(xué)碩士畢業(yè)論文 II Abstract Relations between the Chinese mainland and Taiwan have been heating up since 2008. Based on efforts for mutual trust in political and economic cooperation, the two sides are strengthening cult

4、ural exchanges and communications. This paper studied cross-strait cultural communication under this circumstance by doing a content analysis of all the cover stories of the Cultural Weekly, a supplement of Want-Daily, p

5、ublished between its first issue and December 2011.The content analysis was conducted for statistics in news sources, reporting attitude, topic selection, framing, and key words. The study found that the cover stories in

6、 general were friendly in reporting culture of the mainland, and consistency in agenda-setting between the reporting and the influence of the mainland in the cultural field. Based on results of the content analysis, the

7、paper discusses possible effects of the stories on Taiwanese readers’ recognition of the mainland and the cross-strait relations，as well as the relationship between content construction of cultural communication and poli