蘭州商學(xué)院隴橋?qū)W院市場(chǎng)營銷策略研究.pdf

1、蘭州大學(xué)碩士學(xué)位論文蘭州商學(xué)院隴橋?qū)W院市場(chǎng)營銷策略研究姓名：王麗君申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理營銷管理指導(dǎo)教師：崔明20090401MBA學(xué)位論文作者：王麗君蘭州商學(xué)院隴橋?qū)W院市場(chǎng)營銷策略研究ABSTRACTUnderthedevelopmentofthemarketeconomywecannotavoidtheproblemofmarketorientedNowadays，ourhighereductionisfacingfier

2、cecompetition，SOeachcollegeoruniversityofalllevelsmustfacemarket，andtrytoexistanddevelopinsuchafiercecompetitionTheprivatecollegewhichplayaveryimportantrolemusttakepartinthisfiercecompetition，andtrytOstrengthenitsownabil

3、ityandgainthepowerfordevelopmentFacingfiercecompetition，LongqiaoCollege，locatedinLarmhoucityofGansuprovince，musttrytodealwiththefollowingproblem：howtoovercomethedisadvantageinthecourseofitsdevelopment；howtomakefulluseoff

4、lexiblerunningsystemanditsadvantagesofthesystem；howtogaintheinitiationinthecompetitionandplayallimportantroleineductionfieldTheessayadoptsthebrandtheoryandmethodofmarketingandtheoryofmarketingcombination，andcombinesthema

5、nagementtheoryofadvancededucation，throughtheanalysisofenvironmentwhichLongqiaoCollegeisfacingtomaketheresearchanddiscussionofestablishmentofbrand，marketingstrategyandthepresentmarketingconditionofLongqiaoCollegeThemethod

6、ologyofinvestigationandanalysisaleusedinthisessaySOthatsomeeffectivebrandestablishmentstrategiesandmarketingcombinationstrategiesCanbeputforward，alloftheseCallbeareferencefortonghqiaoCollegetomakeitsplanfordevelopmentKey