電視精英文化類節(jié)目的困境與發(fā)展策略——以央視《我們》欄目為例.pdf

1、湖南師范大學(xué)碩士學(xué)位論文電視精英文化類節(jié)目的困境與發(fā)展策略——以央視《我們》欄目為例姓名：周旋申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：肖燕雄20100501ABSTRACTThetelevisionwithitspowerfuladvantages，hasbecomethemostpopularthemostrapidmassmediaTheimpactoftelevisioncultureontheaudiencehasalsostr

2、ongerthananyotherformofculture，andithasbecomeastrongculturalforceoftransformingthesocietyand●一●●一一一humanHowever，mthewaveofcommercial，popularculturecamealongwiththetelevisionandoccupythevastmajorityofseatsintheTVculture1w

3、hichgreatlyimpactedorunderminedtraditionalcultureandeliteculturemelitecultureoftelevisionprogramsisintouble，anditssocialfunctionandculturalfunctionCannotplaywell。碭eauthorbelievesthatweshouldattachimportancetotheelitecult

4、ureoftelevisionprogramsandpromotethemdevelophealthy，fortheyareanimportantcarrierofelitecultureweshouldmakesurethattheycouldplaytheroleof“armingpeople’‘guidingpeople”“shapingpeople“and“encouragingpeople“andpromotethefulld

5、evelopmentofpolitical，economicandcultl，achievingthecivilizatiandprogofthewholecultureaclaievmgthecivilizationandDroRressofthewholesociety，11’SP印er’goingtoanalytheqlndtheplightoftheInsPerisgoingtoanalyzethestatusquoandthe

6、vliphtofthelapelitecultureoftelevisionprograms，andgetsomeenlightenmentsandrecommendationsthroughanalyzingthespecificTVprogram‘‘us，’Thefulltextisdividedintofourchapters乃efirstchapteranoverviewoftheconnotationanddevelopmen

7、toftheelitecultureoftelevisionprograms；nesecondchapteranalyzestheexistencevalueandthelivingenvironmentoftheelitecultureoftelevisionprograms，andexploringthereasonsoftheplightoftheelitecultureoftelevisionprogramsfromvariou