長(zhǎng)沙市體育健身娛樂市場(chǎng)現(xiàn)狀調(diào)查與研究.pdf

1、北京體育大學(xué)碩士學(xué)位論文長(zhǎng)沙市體育健身娛樂市場(chǎng)現(xiàn)狀調(diào)查與研究姓名：李曉東申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：體育人文社會(huì)學(xué)指導(dǎo)教師：孫葆麗200210013ThestatusinvestigationstudyaboutthefitnessamusementmarketsinChangShacityMasterGraduateXiaodongLiTutBaoliSunAbstract:Thesptsfitnessamusementmarketist

2、heplacewhichsupplysptsimplementscourttechniqueservicetosatisfytheconsumer’sptsrequirementofsptsfitnessleisureentertainment.ItissurveyedthatthesptsfitnessamusementmarketinChangshacityhasbeenestablishedbutexistssomeproblem

3、s.Itisvaluableimptanttoimposetheresearchofthesptfitnessentertainmentmarkets.ThestudycanleadguidethedevelopmentofthesptfitnessamusementofChangshacity.Thearticleanalyzescompletelythemainprobleminmanageenvironmentmanageunit

4、sconsumersbyculturalheritagedatamethodexpertinterviewmethodquestionnaireinvestigatemethodvisitinvestigatemethodstatisticmethodsoon.Fromtheanglethatphilosophysociologymarketetc.Thepaperconcludethat:1.Thesptsfitnessamuseme

5、ntmarketinChangshacityisgeographicallydistributedtoocentralizedismainlyoperatedprivately.Italsoconsistsofmanyothereconomicsectsiswithvaryingscalesgrades.2.Mostofthefitnessamusemententerprisesarestaredlate.therearetoomany

6、administrativepersonnelwithpomanagingideas.Incomparisonherearetoofewtechnicalpersonnel.Butthefutureofthemarketisbright.3.Theconsumersaremainlyageyoungpeoplewithhigheducationconsiderableincome.Butthebalancedlevelofconsump

7、tionislow.Populationtobeengagedinfitnessamusementactivitiesissmallthosewhoareengageddon’ttakepartinitveryoften.Fthechoosingofprogramspeopleindifferentageshavedifferentchoices.Thereasonswhypeopledon’tjoingingsptsaremainly

8、thelimitationofincomethelackofsptsenvironment.4.Themainpurposeofconsumersistogainbetterhealthamusement.Thebasicfactsthataffectpeopletakingsptsfitnessamusementare“beingbusyatwkinghousewk”“toohighprices”etc.Amongthesocialf

9、actspeoplearemeaffectedbythegroupstheylivetogether.Thechoosingofplacesisdifferentfrompersontoperson.Theyusuallychoosebetterplacesaccdingtotheirhabitsthepricestheservices.Theirrelativesfamiliesfriendscolleagueswhiletaking

10、suchactivitiesusuallyaccompanytheconsumers.5.Mostconsumersarenotclearaboutthecurrentconditionofthesptsfitnessamusementmarket.Someofthemthinkthattherearemanyweakpointsinchangshacity’ssptsfitnessamusementmarket.Thekeyprobl