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簡介:字?jǐn)?shù)英文字?jǐn)?shù)英文37653765單詞,單詞,2011420114字符;中文字符;中文64996499漢字漢字出處出處HANHANMC,C,KIMKIMYCANYCANSOCIALSOCIALNETWORKINGNETWORKINGSITESSITESBEBEECOMMERCEECOMMERCEPLATFORMSJPANPACIFICPLATFORMSJPANPACIFICJOURNALJOURNALOFOFBUSINESSBUSINESSRESEARCH,2016,71RESEARCH,2016,7124392439外文文獻(xiàn)外文文獻(xiàn)CANSOCIALNETWORKINGSITESBEECOMMERCEPLATFORMSABSTRACTSOCIALMEDIAISNOTJUSTANONLINECOMMUNITYWHEREPEOPLEMEET,COMMUNICATE,ANDSHAREINFORMATIONVIRTUALLYTHENUMBEROFBUSINESSESUSINGSOCIALMEDIATOPROMOTEPRODUCTS,ANDTHENUMBEROFSOCIALMEDIASEEKINGWAYSTOINCREASEREVENUES,HAVEBOTHGROWNRAPIDLYINRECENTYEARSCONSEQUENTLY,THEREHASBEENINCREASEDINTERESTINSOCIALMEDIACOMMERCE–SYSTEMSWHEREBYSOCIALMEDIAUSERSCOULDPURCHASEPRODUCTSBYCLICKINGTHE“BUY”BUTTONONFACEBOOKWITHOUTLEAVINGTHESITE,JUSTASTHEYCANNOWONAMAZONCOMOREBAYTHISSTUDYEXAMINESWHETHERSOCIALMEDIACANGROWASANECOMMERCEPLATFORMBYANSWERINGTHEFOLLOWINGQUESTIONS1HOWLIKELYARESOCIALMEDIAUSERSTOPURCHASEPRODUCTSONSOCIALMEDIA2WHATTYPESOFPRODUCTSORSOCIALFACTORSONTHESOCIALMEDIAWOULDSUCCESSFULLYFACILITATESOCIALMEDIACOMMERCETHERESULTINDICATESTHATPRESENCEOFAFRIEND’SPURCHASEHISTORYWITHAPRODUCTDIDNOTGENERATEAHIGHERLEVELOFPURCHASEINTENTION,NORSOCIALMEDIAACCEPTANCEALSO,THISSTUDYFOUNDTHATDIGITALPRODUCTSINDUCEDHIGHERLEVELSOFBOTHPURCHASEINTENTIONANDSOCIALMEDIAACCEPTANCETHANNONDIGITALPRODUCTSFINDINGSAREDISCUSSED,ALONGWITHMANAGERIALIMPLICATIONSANDLIMITATIONSINTHESTUDYKEYWORDSOCIALMEDIACOMMERCE,SOCIALMEDIACOMMERCEACCEPTANCE,PURCHASEINTENTION,PRODUCTTYPE1INTRODUCTIONFORINSTANCE,POLKADOTALLEY,THEWOMEN’SAPPARELCOMPANYBASEDINTEXAS,HASSOLDINDIVIDUALCLOTHINGITEMSONTHECOMPANY’SFACEBOOKPAGETHECOMPANYPOSTSALLITEMSWITHPRICEANDPRODUCTINFORMATIONINDIVIDUALLYONTHEPAGETHEN,CUSTOMERSREPLYUNDERTHEPOSTTOORDERTHEITEMSPOLKADOTALLEYHASINCREASEDITSSALESFROMUS400,000TOUS15MILLIONINAYEAR,THANKSTOFACEBOOKECOMMERCEEMERSON,2013WEFOUNDQUITEANUMBEROFSTUDIESINTHISAREAOFSOCIALMEDIATHATHAVEFOCUSEDONTHEEFFECTOFSOCIALMEDIAONCOMPANYOUTCOMES,SUCHASEBOOKSALES,HOTELBOOKINGSANDMOVIEBOXOFFICETICKETSALESAMBLEEDUAN,GUYE,LAW,GUCHEN,2011HOWEVER,STUDIESTHATHAVEINVESTIGATEDCONSUMERS’ACTUALINTENTIONSTOUSESOCIALMEDIAASANECOMMERCEPLATFORMARESCARCECONSIDERINGTHATCREATINGFAVORABLEUSERREACTIONSISACRITICALFACTORFORSUCCESSWITHNEWTECHNOLOGIESVENKATESH,1999,WETHINKITISIMPORTANTTOUNDERSTANDTHEPOTENTIALUSEOFSOCIALMEDIAASANECOMMERCEPLATFORMFROMTHEUSERS’PERSPECTIVETHUS,THISSTUDYATTEMPTSTOINVESTIGATEWHETHERSOCIALMEDIACANGROWASANECOMMERCEPLATFORMBYANSWERINGTHEFOLLOWINGQUESTIONS1HOWLIKELYARESOCIALMEDIAUSERSTOPURCHASEPRODUCTSONSOCIALMEDIA2WHATTYPESOFPRODUCTSORSOCIALFACTORSINSOCIALMEDIAWOULDFACILITATETHESOCIALMEDIACOMMERCETHEFIRSTSECTIONOFTHISPAPERDISCUSSESTHEDEFINITIONOFSOCIALMEDIACOMMERCE,WHICHISAKEYTERMOFTHISSTUDY,ANDREVIEWSTHERELEVANTLITERATUREONSOCIALMEDIAINITIATEDECOMMERCETHEFOLLOWINGSECTIONPROPOSESHYPOTHESESANDRESEARCHMETHODOLOGIESTHENEXTSECTIONDISCUSSESTHERESEARCHFINDINGSTHEFINALSECTIONDISCUSSESTHISSTUDY’SCONTRIBUTIONS,LIMITATIONSANDFUTURERESEARCH,ANDPRACTICALIMPLICATIONS2LITERATUREREVIEW21SOCIALCOMMERCEANDSOCIALMEDIACOMMERCE
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簡介:字?jǐn)?shù)英文字?jǐn)?shù)英文38693869單詞,單詞,2191321913字符;中文字符;中文71097109漢字漢字出處出處ZHANGZHANGG,G,DEDESETASETAGGBEINGBEING“REDRED”O(jiān)NONTHETHEINTERNETINTERNETTHETHECRAFTCRAFTOFOFPOPULARITYPOPULARITYONONCHINESECHINESESOCIALSOCIALMEDIAMEDIAPLATFORMSMPLATFORMSMMICROCELEBRITYMICROCELEBRITYAROUNDAROUNDTHETHEGLOBEGLOBEEMERALDEMERALDPUBLISHINGPUBLISHINGLIMITED,LIMITED,2018201857675767外文文獻(xiàn)外文文獻(xiàn)BEING“RED”O(jiān)NTHEINTERNETTHECRAFTOFPOPULARITYONCHINESESOCIALMEDIAPLATFORMSABSTRACTWHILEINCOMMONENGLISHLANGUAGEPARLANCESPEAKINGOF“ONLINECELEBRITIES”ENCOURAGESTHECONFLATIONOFNEWFORMSOFFAMOUSNESSWITHEXISTINGDISCOURSESONMASSMEDIASTARDOMANDFANDOM,THEMANDARINCHINESETERMWANGHONG,ASHORTHANDTERMFORWANGLUOHONGRENLITERALLY“PERSONPOPULARONTHEINTERNET”,FRAMESTHEENTICINGSHORESOFONLINECELEBRITYTHROUGHTHEPECULIARLEXICALDOMAINOFAGRASSROOTSPOPULARITYTHEFIGUREOFTHEWANGHONGHASINRECENTYEARSACCOMPANIEDTHEDEVELOPMENTOFSOCIALMEDIAPLATFORMSINCHINA,BECOMINGAPROFITABLEPROFESSION,ANINSPIRATIONALROLEMODEL,AMORALLYCONDEMNABLEBYPRODUCTOFINTERNETECONOMIES,ANDINGENERALAWIDELYDEBATEDSOCIALPHENOMENONAMONGLOCALUSERSDRAWINGONINTERVIEWSWITHMOREANDLESSSUCCESSFULLOCALONLINECELEBRITIESANDDISCUSSIONSWITHTHEIRAUDIENCES,THISCHAPTEROFFERSANUPTODATEPORTRAYALOFTHEVARIOUSFORMSOFWANGHONGCURRENTLYVYINGFORATTENTIONONCHINESESOCIALMEDIAPLATFORMS,ILLUSTRATINGHOWPOPULARITYISCRAFTEDALONGWITHNARRATIVESOFPROFESSIONALISMANDECONOMICASPIRATIONSINTIMATELYCONNECTEDTOTHESOCIOTECHNICALCONTEXTSOFCONTEMPORARYCHINAKEYWORDSCHINAMICROCELEBRITYLIVESTREAMINGSOCIALMEDIAWANGHONGDESPITETHEHIGHFAILURERATESOFINCUBATEDCELEBRITIES,MOSTDISCUSSIONSOFWANGHONGCENTERONARATHERLIMITEDSAMPLEOFSUCCESSFULONLINEINFLUENCERSANDMASSIVELYPOPULARSOCIALMEDIAPERSONALITIESASEVIDENCEDBYBAIDUSEARCHTERMANALYTICS,THISSOCIOLINGUISTICUSAGEISKEYEDTOASPECIFICMOMENTINTIMEWHENTHEABBREVIATIONWANGHONG,AFTERITSAPPEARANCEIN2012,OVERTOOKITSEXTENDEDFORMWANGLUOHONGREN,WHICHWASGRADUALLYDECLININGINCURRENCYINTHEBACKGROUND,THEWORDMINGXINGSTARREMAINSCONSISTENTLYUSEDTOREFERTOSHOWBIZCELEBRITIESACROSSTV,CINEMA,ANDPOPMUSIC,BUTISSURPASSEDINPOPULARITYBYWANGHONGBETWEEN2015AND2016THEVARIOUSWAYSOFREFERRINGTOBEINGKNOWNBYMANYOTHERPEOPLEINCHINESEDONOTNECESSARILYMAPTOTHEENGLISHLANGUAGEDISTINCTIONBETWEENCONCEPTSLIKENOTORIETY,POPULARITY,CELEBRITY,FAMOUSNESS,ORSTARDOM,ANDTHESUBTLETIESINTRODUCEDBYNEWMEDIAPRACTICESVIDEOMAKING,MICROBLOGGING,LIVESTREAMINGDEMANDACLOSEREXAMINATIONINORDERTOUNDERSTANDTHEROLEOFWANGHONGINCONTEMPORARYCHINESESOCIETYMODELEDONTERMSSUCHASMINGRENLITERALLY“FAMOUSPERSON”ANDMINGLIULITERALLY“FAMOUSFLOW,”CELEBRITY,THEWORDMINGXING“STAR”ENTEREDPOPULARUSAGEFROMADIRECTTRANSLATIONOFTHEENGLISH“MOVIESTAR”ASDIANYINGMINGXINGINTHEEARLY1920SZHENG,2013ITISNOTBYCHANCETHATONEOFTHETHREELARGESTCHINESEMOVIEPRODUCTIONCOMPANIESOFTHE1920SAND1930SWASCALLEDMINGXINGFILMCOMPANY,TYINGTHENOTIONOFSTARDOMTOTHEEMERGINGENTERTAINMENTINDUSTRYOFTHETIMECONVERSELY,HONGRENPOPULARPERSONBELONGSTOAREPERTOIREOFCOMPOUNDWORDSRELATEDTOTHECOLORHONGRED,WHICHINCHINAISTRADITIONALLYASSOCIATEDWITHNOTIONSOFWEALTH,SUCCESS,ANDPOPULARITYCHAU,2008WANGHONGISJUSTONEOFTHELATESTITERATIONSOFHONGNESS,ALONGWITHOTHERCONTEMPORARYLOCUTIONSASZOUHONGTOBECOMEPOPULAR,BAOHONGTO“EXPLODE”INPOPULARITYANDHONGHUOFLOURISHING,BOOMINGHUANGLIU,2016INCHINA,WHEREPUBLICPERSONAESUCHASARTISTS,WRITERS,INTELLECTUALS,ATHLETES,ANDPERFORMERSAREREQUIREDTONEGOTIATETHEIRPUBLICIDENTITIESUNDERTHECAPRICIOUSINTERPLAYOFECONOMICDEVELOPMENTANDOFFICIALCENSORSHIPBARME′,1999,PPXVII–XVIII,ALLTHESETERMSHINTTOALAYEREDHISTORYOF
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頁數(shù): 21
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簡介:字?jǐn)?shù)英文字?jǐn)?shù)英文28832883單詞,單詞,1606316063字符;中文字符;中文52595259漢字漢字出處出處PUSPITASARIPUSPITASARIL,L,ISHIIISHIIKKDIGITALDIGITALDIVIDESDIVIDESANDANDMOBILEMOBILEINTERNETINTERNETINININDONESIAINDONESIAIMPACTIMPACTOFOFSMARTPHONESJSMARTPHONESJTELEMATICSTELEMATICSANDANDINFORMATICS,INFORMATICS,2016,2016,332472483332472483外文文獻(xiàn)外文文獻(xiàn)DIGITALDIVIDESANDMOBILEINTERNETININDONESIAIMPACTOFSMARTPHONESABSTRACTMOBILELEAPFROGGINGREFERSTOTHEPROCESSBYWHICHNEWINTERNETUSERSACCESSTHEINTERNETUSINGMOBILEPHONESANDNOTPCSTHISSTUDYEXAMINESHOWANDWHETHERMOBILEPHONESNARROWTHEDIGITALDIVIDEAMONGINDONESIANPEOPLEATFOURLEVELSDEVICEOWNERSHIP,INTERNETADOPTION,USE,ANDINFORMATIONACQUISITIONASELFADMINISTEREDQUESTIONNAIRESURVEYWASCONDUCTEDINTHREELARGECITIESININDONESIAN605THERESULTSINDICATEDTHAT,ATDIFFERENTLEVELS,YOUNGERANDMOREEDUCATEDPEOPLEUTILIZEMOBILEINTERNET,ESPECIALLYVIASMARTPHONESINCONTRAST,FEATUREPHONESAREOWNEDBYLESSEDUCATEDANDOLDERPEOPLEREGARDLESSOFINCOMELEVEL,BUTINTERNETUSAGEONSUCHPHONESISMOREPREVALENTAMONGYOUNGERANDMOREEDUCATEDPEOPLEMOREOVER,THEADOPTIONOFTHEPCBASEDINTERNETPROMOTESTHEOWNERSHIPOFSMARTPHONESTHESERESULTSINDICATETHATMOBILELEAPFROGGINGISTHECASEONLYWITHTHEOWNERSHIPOFFEATUREPHONESFURTHERMORE,INCOMPARISONWITHFEATUREPHONES,SMARTPHONESANDPERSONALCOMPUTERSAREMOREASSOCIATEDWITHINFORMATIONHANDLINGCAPACITYINDAILYLIFETHESEFINDINGSSUGGESTTHATICTLITERACYEDUCATIONISIMPORTANT,ANDONESHOULDNOTBEOPTIMISTICABOUTTHEMOBILEINTERNET’SPROSPECTSFORNARROWINGTHEDIGITALDIVIDEINDEVELOPINGCOUNTRIESKEYWORDSMOBILEINTERNETLEAPFROGGINGDIGITALDIVIDEFEATUREPHONESMARTPHONEINDONESIAFAMILIESANDMINORITYTEENSWEREPROVENTOBESIGNIFICANTLYMORELIKELYTOUSETHEIRPHONESTOGOONLINE,PAYINGMOREFORTHEINTERNETACCESSTHISPARADOXCANBEEXPLAINEDBYTHEFACTTHATTHEYARELESSLIKELYTOHAVEAWIREDCOMPUTERATHOMEBROWNETAL,2011MOBILELEAPFROGGINGSUGGESTSTHAT,ATTHEINDIVIDUALLEVEL,THEMOBILEINTERNETCANBEUSEDBYTHEINFORMATIONPOOR,NAMELYOLDER,LESSEDUCATED,ANDLESSAFFLUENTPEOPLEGIVENTHATMOBILEPHONESAREMOREFAMILIARTOCOMMONPEOPLEANDLESSEXPENSIVETHANPCS,ITISEXPECTEDTHATTHEDIGITALGAPWILLBEREDUCEDWITHMOBILEINTERNETUSEFOREXAMPLE,SRINUANETAL2012FOUNDTHATPRICEANDINCOMELEVELSDONOTAFFECTTHEPROPENSITYTOACCESSTHEINTERNETVIAMOBILEPHONESINTHAILANDSIMILARLY,BOHLINANDROHMAN2011EXAMINEDFACTORSAFFECTINGMOBILEBROADBANDANDFOUNDTHATINCOMEINFLUENCESMOBILEBROADBANDACCESSLESSSIGNIFICANTLYTHANGEOGRAPHICALAREATHEYCONCLUDEDTHATAFFORDABILITYISNOTANISSUEREGARDINGFURTHERBROADBANDDEVELOPMENTININDONESIA22MULTIPLEDIGITALDIVIDESADIGITALDIVIDEISDEFINEDASTHEDIFFERENCESBETWEENINDIVIDUALS,HOUSEHOLDS,COMPANIES,ORREGIONSREGARDINGTHEIRACCESSTOANDUSAGEOFICTCHENANDWELLMAN,2004VEHOVARETAL,2006THEDIGITALDIVIDEISAPOLITICALLYIMPORTANTCONCEPTBECAUSEITISREGARDEDASANEWFORMOFSOCIALINEQUALITYZILLIENANDHARGITTAI,2009ALTHOUGHTHEDIGITALDIVIDEININTERNETUSEHASBEENNARROWINGAMONGDEVELOPEDCOUNTRIESISHII,2008LOPEZETAL,2013VANDIJKANDHACKER,2003ANDTHEGAPBETWEENDEVELOPEDANDDEVELOPINGCOUNTRIESHASALSOSHRUNKENJAMES,2009,DIFFERENCESAMONGINDIVIDUALSINACQUISITIONOFSKILLSANDUSAGEARELIKELYTOPERSISTVANDEURSENANDVANDIJK,2010VANDIJKANDHACKER,2003BEFORETHEADVENTOFDIGITALMEDIA,THEKNOWLEDGEGAPHYPOTHESISWASWIDELYSTUDIED,FOCUSINGONTHEEFFECTSOFTVANDNEWSPAPERSONKNOWLEDGELEVELSTHESESTUDIESREVEALEDTHATTHEGROWTHOFKNOWLEDGEWASRELATIVELYGREATERAMONGTHEHIGHLYEDUCATEDPEOPLETICHENORETAL,1970INCONTRASTTOTHEGAPSTUDIEDINTHE
下載積分: 10 賞幣
上傳時(shí)間:2024-03-15
頁數(shù): 17
大?。?0.05(MB)
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簡介:字?jǐn)?shù)英文字?jǐn)?shù)英文38693869單詞,單詞,2191321913字符;中文字符;中文71097109漢字漢字出處出處ZHANGZHANGG,G,DEDESETASETAGGBEINGBEING“REDRED”O(jiān)NONTHETHEINTERNETINTERNETTHETHECRAFTCRAFTOFOFPOPULARITYPOPULARITYONONCHINESECHINESESOCIALSOCIALMEDIAMEDIAPLATFORMSMPLATFORMSMMICROCELEBRITYMICROCELEBRITYAROUNDAROUNDTHETHEGLOBEGLOBEEMERALDEMERALDPUBLISHINGPUBLISHINGLIMITED,LIMITED,2018201857675767外文文獻(xiàn)外文文獻(xiàn)BEING“RED”O(jiān)NTHEINTERNETTHECRAFTOFPOPULARITYONCHINESESOCIALMEDIAPLATFORMSABSTRACTWHILEINCOMMONENGLISHLANGUAGEPARLANCESPEAKINGOF“ONLINECELEBRITIES”ENCOURAGESTHECONFLATIONOFNEWFORMSOFFAMOUSNESSWITHEXISTINGDISCOURSESONMASSMEDIASTARDOMANDFANDOM,THEMANDARINCHINESETERMWANGHONG,ASHORTHANDTERMFORWANGLUOHONGRENLITERALLY“PERSONPOPULARONTHEINTERNET”,FRAMESTHEENTICINGSHORESOFONLINECELEBRITYTHROUGHTHEPECULIARLEXICALDOMAINOFAGRASSROOTSPOPULARITYTHEFIGUREOFTHEWANGHONGHASINRECENTYEARSACCOMPANIEDTHEDEVELOPMENTOFSOCIALMEDIAPLATFORMSINCHINA,BECOMINGAPROFITABLEPROFESSION,ANINSPIRATIONALROLEMODEL,AMORALLYCONDEMNABLEBYPRODUCTOFINTERNETECONOMIES,ANDINGENERALAWIDELYDEBATEDSOCIALPHENOMENONAMONGLOCALUSERSDRAWINGONINTERVIEWSWITHMOREANDLESSSUCCESSFULLOCALONLINECELEBRITIESANDDISCUSSIONSWITHTHEIRAUDIENCES,THISCHAPTEROFFERSANUPTODATEPORTRAYALOFTHEVARIOUSFORMSOFWANGHONGCURRENTLYVYINGFORATTENTIONONCHINESESOCIALMEDIAPLATFORMS,ILLUSTRATINGHOWPOPULARITYISCRAFTEDALONGWITHNARRATIVESOFPROFESSIONALISMANDECONOMICASPIRATIONSINTIMATELYCONNECTEDTOTHESOCIOTECHNICALCONTEXTSOFCONTEMPORARYCHINAKEYWORDSCHINAMICROCELEBRITYLIVESTREAMINGSOCIALMEDIAWANGHONGDESPITETHEHIGHFAILURERATESOFINCUBATEDCELEBRITIES,MOSTDISCUSSIONSOFWANGHONGCENTERONARATHERLIMITEDSAMPLEOFSUCCESSFULONLINEINFLUENCERSANDMASSIVELYPOPULARSOCIALMEDIAPERSONALITIESASEVIDENCEDBYBAIDUSEARCHTERMANALYTICS,THISSOCIOLINGUISTICUSAGEISKEYEDTOASPECIFICMOMENTINTIMEWHENTHEABBREVIATIONWANGHONG,AFTERITSAPPEARANCEIN2012,OVERTOOKITSEXTENDEDFORMWANGLUOHONGREN,WHICHWASGRADUALLYDECLININGINCURRENCYINTHEBACKGROUND,THEWORDMINGXINGSTARREMAINSCONSISTENTLYUSEDTOREFERTOSHOWBIZCELEBRITIESACROSSTV,CINEMA,ANDPOPMUSIC,BUTISSURPASSEDINPOPULARITYBYWANGHONGBETWEEN2015AND2016THEVARIOUSWAYSOFREFERRINGTOBEINGKNOWNBYMANYOTHERPEOPLEINCHINESEDONOTNECESSARILYMAPTOTHEENGLISHLANGUAGEDISTINCTIONBETWEENCONCEPTSLIKENOTORIETY,POPULARITY,CELEBRITY,FAMOUSNESS,ORSTARDOM,ANDTHESUBTLETIESINTRODUCEDBYNEWMEDIAPRACTICESVIDEOMAKING,MICROBLOGGING,LIVESTREAMINGDEMANDACLOSEREXAMINATIONINORDERTOUNDERSTANDTHEROLEOFWANGHONGINCONTEMPORARYCHINESESOCIETYMODELEDONTERMSSUCHASMINGRENLITERALLY“FAMOUSPERSON”ANDMINGLIULITERALLY“FAMOUSFLOW,”CELEBRITY,THEWORDMINGXING“STAR”ENTEREDPOPULARUSAGEFROMADIRECTTRANSLATIONOFTHEENGLISH“MOVIESTAR”ASDIANYINGMINGXINGINTHEEARLY1920SZHENG,2013ITISNOTBYCHANCETHATONEOFTHETHREELARGESTCHINESEMOVIEPRODUCTIONCOMPANIESOFTHE1920SAND1930SWASCALLEDMINGXINGFILMCOMPANY,TYINGTHENOTIONOFSTARDOMTOTHEEMERGINGENTERTAINMENTINDUSTRYOFTHETIMECONVERSELY,HONGRENPOPULARPERSONBELONGSTOAREPERTOIREOFCOMPOUNDWORDSRELATEDTOTHECOLORHONGRED,WHICHINCHINAISTRADITIONALLYASSOCIATEDWITHNOTIONSOFWEALTH,SUCCESS,ANDPOPULARITYCHAU,2008WANGHONGISJUSTONEOFTHELATESTITERATIONSOFHONGNESS,ALONGWITHOTHERCONTEMPORARYLOCUTIONSASZOUHONGTOBECOMEPOPULAR,BAOHONGTO“EXPLODE”INPOPULARITYANDHONGHUOFLOURISHING,BOOMINGHUANGLIU,2016INCHINA,WHEREPUBLICPERSONAESUCHASARTISTS,WRITERS,INTELLECTUALS,ATHLETES,ANDPERFORMERSAREREQUIREDTONEGOTIATETHEIRPUBLICIDENTITIESUNDERTHECAPRICIOUSINTERPLAYOFECONOMICDEVELOPMENTANDOFFICIALCENSORSHIPBARME′,1999,PPXVII–XVIII,ALLTHESETERMSHINTTOALAYEREDHISTORYOF
下載積分: 10 賞幣
上傳時(shí)間:2024-03-16
頁數(shù): 21
大?。?0.04(MB)
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簡介:HKIMETALCURRENTSTATUSANDIMPLICATIONSOFMOBILEGAMEDEVELOPMENTUSINGINTELLECTUALPROPERTYRIGHTS24CURRENTSTATUSANDIMPLICATIONSOFMOBILEGAMEDEVELOPMENTUSINGEXISTINGINTELLECTUALPROPERTYRIGHTSHYUNJUKIM1ANDTAKHOONKIM,21EWHAWOMENSUNIVERSITY/SEOUL,KOREA2GRADUATESCHOOLOFADVANCEDIMAGINGSCIENCE,ANDFILMCHUNGANGUNIVERSITY/SEOUL,KOREACORRESPONDINGAUTHORTAKHOONKIMNAVERCOMABSTRACTINRECENTYEARS,THEREHAVEBEENMANYCASESINWHICHACOMPANYSUCCEEDSINTHEMOBILEGAMEBUSINESSBYUSINGINTELLECTUALPROPERTYRIGHTSTHEREFORE,ITISNECESSARYTOIDENTIFYTHECURRENTSTATUSOFMOBILEGAMESTHATUSEPOPULARINTELLECTUALPROPERTYRIGHTSBASEDONTHEIMPLICATIONS,GAMEDEVELOPERSANDCONTENTDEVELOPERSSHOULDAWAREOFTHEGLOBALMARKETINTHEEARLYSTAGESOFGAMEDEVELOPMENTKEYWORDSINTELLECTUALPROPERTYRIGHTS,GAMEMARKET,ONLINEPCGAMES,MOBILEGAMESRECEIVEDMAY24,2018ACCEPTEDFORPUBLICATIONAUG06,2018PUBLISHEDONLINEAUG31,2018DOI1015323/TECHART2018085324/ISSN228892481INTRODUCTIONBECAUSEOFTHEADDEDVALUEANDECONOMICIMPACTRESULTINGFROMTHEGAMEINDUSTRY,RECENTLY,THEMOBILEGAMEINDUSTRYHASRISENASANEWINTELLECTUALPROPERTYBASEDINDUSTRYANDHASTAKENANIMPORTANTPOSITIONINTHECONTENTBASEDINDUSTRYINMANYPLACESINTHEWORLD,ASTHETRENDINTHEGAMEMARKETSHIFTEDFROMONLINEPCGAMESTOMOBILEGAMES,MANYGAMEDEVELOPMENTCOMPANIESHAVEBEENFOUNDEDSOLELYTODEVELOPANDSERVICEMOBILEGAMESTHESEARELESSEXPENSIVEANDREQUIRESHORTERDEVELOPMENTPERIODSTHANONLINEPCGAMESINTHECASEOFTHEKOREANMOBILEGAMEINDUSTRYINPARTICULAR,SINCETHEMARKETOPENEDIN199917YEARS,THESCALEOFTHEDOMESTICGAMEMARKETHASRAPIDLYGROWNTOAGLOBALINDUSTRYWITHSALESOF?1089TRILLION1MOBILEGAMESHAVEATTRACTEDAVARIETYOFUSERSBYEXPANDINGTHEGENDER/AGERANGEOFPLAYERSWITHTHECONVENIENCEOFTHEWIRELESSINTERNETTECHNOLOGYOFSMARTPHONESTHEREISSOMERESEARCHREGARDINGTHEGROWTHANDECONOMICIMPACTOFMOBILEGAMES,BUTINSUFFICIENTRESEARCHHASBEENDONEFORMOBILEGAMESTHATHAVEBEENSUCCESSFULLYDEVELOPEDANDSERVICEDUSINGFAMOUSINTELLECTUALPROPERTYIPTHISARTICLE,INADDITIONTOPROVIDINGAGENERALOVERVIEWOFTHEGAMEINDUSTRYMARKETS,WILLEXAMINEANDINVESTIGATECASESANDVARIOUSSTAGESSUCHASPLANNING,DEVELOPING,MARKETING,ANDUSERSERVICEOFMOBILEGAMEDEVELOPMENTUSINGFAMOUSIP,ALONGWITHTHEIRSTRENGTHSANDWEAKNESSESTHISARTICLEAPPLIESNOTONLYTOTHEGAMEINDUSTRY,BUTALSOAPPLIESTOOTHERCONTENTAREASASWELL,SUCHASANIMATIONANDMOVIES2CURRENTGAMEINDUSTRYANDMOBILEGAMEINDUSTRYACCORDINGTOTHE‘2017KOREANGAMEREPORT’OFTHEKOREACREATIVECONTENTAGENCYKOCCA,WHICHANALYZEDTHEDATAANDTRENDSOFTHEKOREANDOMESTICANDGLOBALGAMEINDUSTRYIN2016ANDEARLY2017,THEGROWTHOFTHEGLOBALGAMEMARKETGREW64YEARONYEARTOREACH1428BILLIONIN2016CURRENTLY,KOREAACCOUNTSFOR82OFTHEGLOBALGAMEMARKET,WHICHIS4THPLACEINTHEWORLDONLINE/MOBILEGAMEMARKETTHESCALEOFTHEDOMESTICMARKETWAS?1089TRILLIONIN2016,ANDISEXPECTEDREACH?11TRILLIONIN2017,WHICHIS16GROWTHOVERTHEPREVIOUSYEARSALESKRW100MILLIONGROWTHRATEFIG1THESCALEANDGROWTHOFTHEKOREANGAMEMARKET20062016DONGAGAMESARTICLETOBREAKTHROUGH1TRILLIONWONDOMESTICGAMEMARKETFORTHISYEAR’14,DEC2017IN2016,THERAPIDGROWTHOFTHEMOBILEGAMEINDUSTRYLEDTOGROWTHOFTHEOVERALLKOREANDOMESTICGAMEMARKETBY72YEARONYEARANDOCCUPIED397OFTHEOVERALLGAMEMARKETTHEOVERALLSALESFROMTHEMOBILEGAMEMARKETWERE?4331TRILLION,WHICHWASVERYCLOSETOTHESALESOFTHEDECLININGPCGAMEINDUSTRY2HKIMETALCURRENTSTATUSANDIMPLICATIONSOFMOBILEGAMEDEVELOPMENTUSINGINTELLECTUALPROPERTYRIGHTS26DESERTMOBILESUCCESSFULLYENTEREDSERVICEINJAPAN,BUTHAVEBEENESPECIALLYSUCCESSFULINCHINA,WHERETHETENDENCIESANDEXPECTATIONSOFGAMEPLAYERSARESIMILARTOTHOSEINKOREAANETMARBLEGAMESNETMARBLEGAMESCREATEDBASEDONTHEPOPULARBOARDGAME,FROMTHESUCCESSOF,NETMARBLEWASABLETOUSEAPOPULARWELLKNOWNIPTOREDUCETHECOSTOFPRODUCTIONANDMARKETING,BUTALSOTOLOWERTHEBARRIERTOENTRYFORTHEUSERSNETMARBLEWASONEOFTHEGAMECOMPANIESTHATREALIZEDTHEMERITSOFUSINGPOPULARIP,ANDCONTINUOUSLYMADEGAMESBASEDONEXISTINGIP,SUCHAS,,,ANDINADDITIONTOTHOSEPOPULARIPS,NETMARBLEUSEDTHEIPOFGLOBALKPOPSTAR,BTS,TOMAKE,ANDSTILLCONTINUESTOACQUIREIPSFROMBUSINESSESINVARIOUSAREASTHEBIGSUCCESSOF,WHICHUSEDNCSOFT’SIP,RESULTEDINNETMARBLEBECOMINGALISTEDCOMPANYNOWADAYS,UNDERORDERSFROMTHECEO,THEYHAVECREATEDANIPBUSINESSSECTORTOACTIVELYBUYANDUSEEXISTINGIPBNEXONNEXTONMAINLYREUSEDTHEIROWNIPTOMAKEMOBILEGAMES,INCLUDING,,,ANDCNCSOFTNCSOFTDOESNOTUSETHEIPOFOTHERCOMPANIESINSTEADITUSEDTHEIRLINEAGEIPTOMAKEAND6CURRENTCHINESEIPMOBILEGAMEMARKETRECENTLY,AMOBILEGAMEBECAMETHECENTEROFTHECHINESEGAMEMARKETDEVELOPMENTOFMOBILEGAMESWITHFAMOUSONLINEPCGAMEIPSBECAMEATRENDINPARTICULAR,INCLUDEDWEZEN’SIPFORMU,ANDTHE,USEDWEMADEENTERTAINMENT’SIPFORTHELEGENDOFMIRTHELATTERBECAMEONEOFTHEMOSTPOPULARMOBILEGAMESINCHINABOTHGAMESUSEDTHEIPOFKOREANCOMPANIESAMOBILEGAMEWITHPOPULARJAPANESEANIMATION,SUCHASONEPIECE,NARUTO,ANDDRAGONBALL,ALSOSHOWEDSUCCESSFULRESULTSBECAUSETHESUCCESSOFMOBILEGAMESWITHPOPULARIPISCLEAR,THEACQUISITIONOFPOPULARIPFROMCONTENTAREASSUCHASDRAMA,NOVELS,MOVIES,WEBTOONS,ETC,HAVEBECOMECOMPETITIVEDUETOTHERAPIDUSEOFTHEPOPULARCHINESEDOMESTICIP,MANYCOMPANIESARETRYINGTOACQUIREVARIOUSTYPESOFIPFROMJAPAN,KOREA,ANDOTHERCOUNTRIESACCORDINGTO,WHICHISPUBLISHEDBYKOCCA,MOBILEGAMESOCCUPY37OFTHEENTIRECHINESEGAMEMARKETOFALLTHEGAMES,ONLY10OFGAMESARECREATEDBYOFFICIALCONTRACTFORMOBILEGAMES,THEREISANEVENLOWERPERC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簡介:2150英文單詞,英文單詞,12000英文字符,中文英文字符,中文3290字文獻(xiàn)出處文獻(xiàn)出處KARLJB,NYCECHOWCELLPHONEBANSAFFECTAUTOMOBILEINSURANCEMARKETSJJOURNALOFRISKSAMPAIO,2010,SUGGESTINGTHATTHEENACTMENTOFLAWSLIMITINGCELLPHONEUSEWHILEDRIVINGMAYBEASSOCIATEDWITHREALPUBLICHEALTHBENEFITSOURSTUDYALSOCONSIDERSTHEEFFECTSOFTHESEHANDHELDCELLPHONEBANSBUTSPECIFICALLYFOCUSESONTHEEXTENTTOWHICHTHESEBANSINFLUENCEAUTOMOBILEINSURERS’LOSSES,LOSSRATIOS,ANDPREMIUMSMORESPECIFICALLY,BECAUSEAUTOMOBILEINSURERSPAYFORMOSTOFTHELOSSESASSOCIATEDWITHAUTOMOBILEACCIDENTS,ANYCHANGESINDRIVERS’BEHAVIORSRESULTINGFROMCELLPHONEBANSSHOULDBEREFLECTEDINTHEAMOUNTOFLOSSESINCURREDBYAUTOMOBILEINSURERSWETHEREFOREEXPECTTHAT,IFLAWSRESTRICTINGTHEUSEOFCELLPHONESWHILEDRIVINGREDUCETHEFREQUENCYAND/ORSEVERITYOFTRAFFICACCIDENTSINAGIVENMARKETPLACE,AUTOMOBILEINSURERSWILLINCURFEWERLOSSESDURINGTHEPASTTHREEDECADES,CELLPHONEOWNERSHIPGREWDRAMATICALLYAMONGAMERICANSANDITISESTIMATEDTHATOVER90PERCENTOFINDIVIDUALSOWNEDACELLPHONEIN2014ASARESULT,RESEARCHERSBEGANTOCONSIDERHOWTHEPROLIFERATIONOFCELLPHONESINTHEUNITEDSTATESAFFECTEDDRIVINGPERFORMANCEANDSEVERALSTUDIESIDENTIFIEDAPOSITIVECORRELATIONBETWEENTHEHANDHELDUSEOFACELLPHONEWHILEDRIVINGANDTHERISKOFANAUTOMOBILEACCIDENT1MOTIVATEDBYTHEAPPARENTLINKBETWEENHANDHELDCELLPHONEUSEANDACCIDENTRISK,MANYPOLICYMAKERSBEGANCONSIDERINGENACTINGLAWSTHATWOULDPROHIBITDRIVERSFROMUSINGCELLPHONESWHILEOPERATINGAMOTORVEHICLETHESEPOLICYMAKERSRECOGNIZEDTHEEMPIRICALEVIDENCEINDICATINGOTHERLAWS,UNRELATEDTOCELLPHONEUSE,HADSIGNIFICANTLYCHANGEDDRIVERS’BEHAVIORSINWAYSTHATREDUCEDTHERISKOFANACCIDENTBY,FOREXAMPLE,INCREASINGSEATBELTUSEORDECREASINGDRUNKDRIVINGEG,WELLS,PREUSSER,ANDWILLIAMS,1992DINHZARRETAL,2001FARMERANDWILLIAMS,2005LAWSBANNINGTHEHANDHELDUSEOFACELLPHONEWHILEDRIVINGWEREEXPECTEDTOHAVESIMILAR,BENEFICIALEFFECTSONDRIVERS’BEHAVIORSANDTRAFFICACCIDENTSASARESULT,IN2001,NEWYORKBECAMETHEFIRSTSTATETOIMPLEMENTABANONTHEHANDHELDUSEOFCELLPHONESFORALLDRIVERS,ANDINTHEENSUINGTIME,MANYMORESTATESIMPLEMENTEDLAWSTHATRESTRICTTHEUSEOFCELLPHONESWHILEDRIVINGAVARIETYOFEMPIRICALSTUDIESEXAMINEWHETHERHANDHELDCELLPHONEBANSHAVETHEDESIREDEFFECTOFCHANGINGDRIVERS’BEHAVIORSANDREDUCINGAUTOMOBILEACCIDENTSASNOTEDBYMCCARTT,KIDD,ANDTEOH2014,RESEARCHINTHISAREAISHINDEREDBYDATAAVAILABILITYANDTHEAPPROPRIATENESSOFSTUDYDESIGNSAND,CONSEQUENTLY,THEREISNOCLEARCONSENSUSINTHELITERATUREREGARDINGTHEMAGNITUDEOFTHEEFFECTOFCELLPHONEBANSONDRIVERS’BEHAVIORSNEVERTHELESS,THEREEXISTSEVIDENCETHATTHEHANDHELDUSEOFACELLPHONEWHILEDRIVINGDECREASESWHENSTATESENACTLAWSPROHIBITINGTHISBEHAVIORFOREXAMPLE,MCCARTTETAL2010REPORTTHATDRIVERHANDHELDCELLPHONEUSEDECLINEDSIGNIFICANTLYINTHREESTATESTHATENACTEDHANDHELDCELLPHONEBANSWHILEBRAITMANANDMCCARTT2010FINDTHATFEWERDRIVERSREPORTUSINGCELLPHONESWHILEDRIVINGINSTATESWITHHANDHELDBANSCOMPAREDTOSTATESWITHOUTBANSOTHERSTUDIESALSOSUGGESTTHATTHECHANGEINDRIVERBEHAVIORELICITEDBYHANDHELDCELLPHONEBANSULTIMATELYLEADSTOREDUCTIONSINTRAFFICACCIDENTSFOREXAMPLE,NIKOLAEV,ROBBINS,ANDJACOBSON2010ANDSAMPAIO2010PROVIDEEVIDENCETHATMEANAUTOMOBILECRASHRATESDECLINEDINNEWYORKINTHETIMEPERIODAFTERTHESTATEENACTEDABANONHANDHELDCELLPHONEUSEWHILEDRIVINGINADDITION,USINGDATAPERTAININGTOAUTOMOBILEACCIDENTANDFATALITYRATESACROSSMOSTORALLOFTHESTATESINTHEUNITEDSTATES,KOLKO2009,ANYANWU2012,ANDLIMANDCHI2013ALLPROVIDESOMEDEGREEOFEMPIRICALSUPPORTFORTHENOTIONTHATHANDHELDCELLPHONEBANSREDUCETRAFFICFATALITIESAND/ORTRAFFICACCIDENTSOTHERSTUDIES,EXAMININGDATAPERTAININGONLYTOASMALLNUMBEROFSTATES,FINDNOEVIDENCETHATBANNINGTHEHANDHELDUSEOFACELLPHONEWHILEDRIVINGAFFECTSDRIVERS’BEHAVIORSORACCIDENTRATESEG,TREMPELETAL,2011BHARGAVAANDPATHANIA,2013HOWEVER,WHENCONSIDEREDINITSENTIRETY,THEOVERALLEMPIRICALEVIDENCEPRESENTEDINTHELITERATUREPROVIDESANONTRIVIALAMOUNTOFSUPPORTFORTHENOTIONTHATHANDHELDCELLPHONEBANSHAVEAREALEFFECTONDRIVERS’BEHAVIORSTHATULTIMATELYRESULTSINREDUCTIONSINTRAFFICACCIDENTSANDFATALITIESTHELITERATURE,HOWEVER,GENERALLYFAILSTOEXPLORETHEPOTENTIALECONOMICEFFECTSASSOCIATEDWITHHANDHELDCELLPHONEBANSOURARTICLEHYPOTHESIZESTHATTHEENACTMENTOFAHANDHELDCELLPHONEBANWILLULTIMATELYRESULTINFEWERLOSSESINCURREDBYAUTOMOBILEINSURERSOPERATINGINTHEMARKETPLACEWHERETHEBANTAKESEFFECTOUREXPECTATIONISGROUNDEDINSTUDIESSUCHASFEBER,FELDMEIER,ANDCROCKER2003WHOFINDEVIDENCETHATROADSAFETYIMPROVEMENTSLEADTOREDUCTIONSINAUTOMOBILEINSURERS’CLAIMS
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下載積分: 10 賞幣
上傳時(shí)間:2024-03-14
頁數(shù): 10
大?。?0.53(MB)
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簡介:6400英文單詞,英文單詞,36萬英文字符,中文萬英文字符,中文11200字文獻(xiàn)出處文獻(xiàn)出處FEIJOOC,AGUADOJM,RAMOSSMOBILEGAMINGINDUSTRYCHALLENGESANDPOLICYIMPLICATIONSJTELECOMMUNICATIONSPOLICY,2012,363212221MOBILEGAMINGINDUSTRYCHALLENGESANDPOLICYIMPLICATIONSCLAUDIOFEIJOO,JOSE′LUISGO′MEZBARROSO,JUANMIGUELAGUADO,SERGIORAMOSABSTRACTMOBILEGAMESAREAPRIMEEXAMPLEOFASUCCESSFULMOBILEAPPLICATIONANDDEMONSTRATETHEINCREASINGRANGEOFPLATFORMSFORTHEMEDIAANDENTERTAINMENTINDUSTRIESAGAINSTTHISCONVERGENTBACKGROUND,THISPAPERINTRODUCESTHEBASICFEATURESOFTHEMOBILEGAMINGMARKETANDITSINDUSTRIALECOSYSTEMTOGETHERWITHITSMAINACTORSANDACTIVITIESTHEFOCUSOFTHEPAPERLIESINTHECHALLENGESAHEADFORTHEEVOLUTIONOFMOBILEAPPLICATIONSINTOAPOTENTIALLYDOMINANTGAMEPLATFORMANDTHEPOSSIBLEDISRUPTIONSALONGTHISROADTHEDEEPPERSONALRELATIONSHIPSBETWEENUSERSANDTHEIRMOBILEDEVICESARECONSIDEREDTOFURTHEREXPLORETHELINKBETWEENMOBILEGAMES,PLAYERS’STRATEGIESANDPENDINGTECHNOECONOMICDEVELOPMENTSTHEPAPERCONCLUDESWITHABRIEFDISCUSSIONOFSOMEPOLICYOPTIONSTOASSISTWITHTHEDEVELOPMENTOFTHISDOMAINKEYWORDSMOBILEGAMING;MOBILECONTENTANDAPPLICATIONS;GAMINGINDUSTRY;MOBILEECOSYSTEM1INTRODUCTIONAPPLICATIONSFORMOBILEDEVICESAREANOUTSTANDINGEXAMPLEOFTHECONVERGENCEBETWEENELECTRONICCOMMUNICATIONSANDTHEMEDIAANDENTERTAINMENTINDUSTRIESCONVERGENCEUSUALLYIMPLIESMAJOREXPECTATIONSOFNEWBUSINESSESBASEDONTHEOPPORTUNITIESOFANUNEXPLOREDDOMAINASWELLASTHEPRACTICALDIFFICULTIESINTRANSFORMINGEXISTINGMARKETSANDUNDERSTANDINGNEWPREFERENCESOFUSERSTHISISTHECASEFORMOBILEGAMINGINFACT,THEAPPEALANDOPPORTUNITIESOFTHISMARKETAREATTRACTINGINNOVATORS,ENTREPRENEURSANDMANYOLDANDNEWINDUSTRYPLAYERSTOGETHER,THESEGROUPSARERESHAPINGTHISINDUSTRYTHEREHASALSOBEENSOMEACADEMICINTERESTINTHEFIELDOFMOBILEGAMINGOR,MOREAPPROPRIATELY,INMOBILEENTERTAINMENTDURINGTHELASTDECADEHOWEVER,THEAVAILABLELITERATUREHASADOPTEDEITHERTHESOCIALMEDIAPERSPECTIVEORTHEGAMEDESIGNPERSPECTIVEAHOLISTICVIEWISSTILLLACKING,SPECIFICALLYINVIEWOFTHERECENTDEVELOPMENTSINMOBILEGAMINGTHEREISVERYRECENTACADEMICINTERESTINMOBILEPLATFORMS,INTHEDEVELOPMENTOFMOBILEAPPLICATIONSONTHESEPLATFORMS,ANDINTHEVIDEOGAMEINDUSTRYINGENERALREFERENCESPROVIDEDTHROUGHOUTTHETEXTPRESENTSOMEOFTHEMOSTRELEVANTCONTRIBUTIONSWITHREGARDTOMOBILEGAMINGHOWEVER,THEAUTHORSCONSIDERTHESPECIFICMOBILEGAMINGPERSPECTIVETOBEINSUFFICIENTLYADDRESSEDTHUSFARTHISPAPERPROVIDESANOVERVIEWOFTHESTATUSANDFUTUREPROSPECTSOFMOBILEGAMING,WITHAVIEWTOWARDPOSSIBLEPOLICYOPTIONSTHATMAYTARGETTHISAREAITSMAINAIMISTOPROVIDESOMEDIRECTIONFORFURTHERACADEMICRESEARCHONTHISTIMELYTOPICTHEMETHODOLOGYUSEDINTHISSTUDYISBASEDONDESKRESEARCHOFTHEAVAILABLELITERATUREANDTHEDATAPROVIDEDBYTHEINDUSTRY,COMPLEMENTEDBYASMALLSURVEYCONDUCTEDIN2010TOVERIFYTHESTATUSOFTHEDOMAINFROMTHEUSERS’PERSPECTIVETHEPAPERISSTRUCTUREDASFOLLOWSAFTERABRIEFSUMMARYOFTHEEVOLUTIONOFTHEMOBILEGAMINGINDUSTRY,THEMOBILEGAMEECOSYSTEMWILLBEINTRODUCEDINSOMEDETAIL,ALONGWITHTHEMAINPLAYERS’STRATEGIESANDTECHNOECONOMICMODELSASANINDICATIONOFTHESTATUSOFTHESUPPLYSIDETHEDEMANDSIDEISPRESENTEDINTHENEXTSECTIONSECTION5PRESENTSTHECHALLENGESAHEADFORGAMINGFROMCARRIERSTOHANDSETSUPPLIERSANDAPPLICATIONPROVIDERSHOWEVER,ITWASTHEAPPEARANCEOFTHEIPHONELATE2007THATDRAMATICALLYCHANGEDTHECIRCUMSTANCESOFMOBILEGAMINGTHECOMBINATIONOFNEWPOSSIBILITIESINTHEHANDSETTOUCHSCREEN,MOTIONSENSOR,PRECISELOCATIONSYSTEM,ENHANCEDDISPLAY,HEAVYSTORAGE,HIGHQUALITYAUDIO,ANDEMBEDDEDCAMERAANDTHEUBIQUITOUSCONNECTIONTOTHENETWORKALLOWEDMANYINNOVATIONS,INCLUDINGAPPLICATIONSTORES,PLAYINGONLINEWHILEONTHEMOVE,MULTIPLAYERGAMES,PLAYINGACROSSSEVERALMEDIAUSINGSOCIALNETWORKS,GAMESLINKEDWITHDEVICEMOTION,ANDLOCATIONBASEDGAMING4THEYEARS2007AND2008BROUGHTSIGNIFICANTINNOVATIONSINBUSINESSMODELSTOTHEMARKETFORINSTANCE,INTHEUK,THEOPERATORSTMOBILEANDBLYKBEGANEXPERIMENTINGWITHADVERTISINGSUPPORTEDGAMESLIKEWISE,GREYSTRIPEANDGLUMOBILE,TWOPOPULARPROVIDERSOFGAMES,OFFEREDUSERSFREEPLAYINGINEXCHANGEFOREXPOSURETOADVERTISINGTHEREWEREALSOEXAMPLESOFBLURRINGBOUNDARIESACROSSMEDIAFORINSTANCE,ANUMBEROFCOMPANIESBEGANTOUSEFACEBOOKTODISTRIBUTEGAMESTOMOBILEPLAYERSOTHERPOPULARGAMES,LIKETHESIMS,PROVIDEDADDITIONALGAMECONTENTTOBEDOWNLOADEDTOMOBILEPHONESFROM2007ON,ANUMBEROFDEVELOPMENTSTUDIOSDECIDEDTOFOCUSEXCLUSIVELYONMOBILEDEVICESINSTEADOFPORTINGEXISTINGCONSOLEORPCGAMESSINCE2008,THEMODELHASBECOMESTABLEBROWSINGFROMMOBILEDEVICESANDDOWNLOADINGFROMAPPLICATIONSTORESAREBECOMINGTHESTANDARDWAYTOCONSUMEMOBILEGAMESDUETOTHEDIFFUSIONOFHANDSETSANDTHEINCREASINGAFFORDABILITYOFMOBILEDATAPLANS,THEMOBILEPLATFORMREACHESWIDERDEMOGRAPHICSTHANEVERANDOFFERSAMPLESPACEFORTHEADAPTATIONOFEXISTINGGAMESANDTHEDEVELOPMENTOFNEWTYPESOFGAMESMOBILEDEVICESAREALREADYAVIABLEALTERNATIVETOOTHERGAMINGPLATFORMS5INADDITIONTOTHISBROADMARKETBASE,MOBILEGAMESCANMAKEINTENSIVEUSEOFTHECOMPETITIVEADVANTAGESOFTHEMOBILEPLATFORM,SUCHASCOMPLETEUBIQUITYAVAILABILITYATANYTIMEANDANYPLACE,THEHIGHESTLEVELOFPERSONALISATIONWHILEMAINTAININGCLOSECONTACTWITHSOCIALNETWORKS,AND,LOOKINGINTOTHEFUTURE,CONTEXTAWARENESSWITHLOCATIONASACURRENTANDMAINEXAMPLETHEREFORE,THEMOBILEGAMINGSCENARIOISNOLONGERTHATOFADELAYEDORMODESTEXTENSIONOFCONSOLEORPCGAMESRATHER,MOBILEGAMINGISADISTINCTUSEREXPERIENCEWITHANUMBERO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下載積分: 10 賞幣
上傳時(shí)間:2024-03-11
頁數(shù): 30
大?。?0.12(MB)
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下載積分: 10 賞幣
上傳時(shí)間:2024-03-13
頁數(shù): 18
大?。?0.97(MB)
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