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    • 簡介:字?jǐn)?shù)英文字?jǐn)?shù)英文28832883單詞,單詞,1606316063字符;中文字符;中文52595259漢字漢字出處出處PUSPITASARIPUSPITASARIL,L,ISHIIISHIIKKDIGITALDIGITALDIVIDESDIVIDESANDANDMOBILEMOBILEINTERNETINTERNETINININDONESIAINDONESIAIMPACTIMPACTOFOFSMARTPHONESJSMARTPHONESJTELEMATICSTELEMATICSANDANDINFORMATICS,INFORMATICS,2016,2016,332472483332472483外文文獻(xiàn)外文文獻(xiàn)DIGITALDIVIDESANDMOBILEINTERNETININDONESIAIMPACTOFSMARTPHONESABSTRACTMOBILELEAPFROGGINGREFERSTOTHEPROCESSBYWHICHNEWINTERNETUSERSACCESSTHEINTERNETUSINGMOBILEPHONESANDNOTPCSTHISSTUDYEXAMINESHOWANDWHETHERMOBILEPHONESNARROWTHEDIGITALDIVIDEAMONGINDONESIANPEOPLEATFOURLEVELSDEVICEOWNERSHIP,INTERNETADOPTION,USE,ANDINFORMATIONACQUISITIONASELFADMINISTEREDQUESTIONNAIRESURVEYWASCONDUCTEDINTHREELARGECITIESININDONESIAN605THERESULTSINDICATEDTHAT,ATDIFFERENTLEVELS,YOUNGERANDMOREEDUCATEDPEOPLEUTILIZEMOBILEINTERNET,ESPECIALLYVIASMARTPHONESINCONTRAST,FEATUREPHONESAREOWNEDBYLESSEDUCATEDANDOLDERPEOPLEREGARDLESSOFINCOMELEVEL,BUTINTERNETUSAGEONSUCHPHONESISMOREPREVALENTAMONGYOUNGERANDMOREEDUCATEDPEOPLEMOREOVER,THEADOPTIONOFTHEPCBASEDINTERNETPROMOTESTHEOWNERSHIPOFSMARTPHONESTHESERESULTSINDICATETHATMOBILELEAPFROGGINGISTHECASEONLYWITHTHEOWNERSHIPOFFEATUREPHONESFURTHERMORE,INCOMPARISONWITHFEATUREPHONES,SMARTPHONESANDPERSONALCOMPUTERSAREMOREASSOCIATEDWITHINFORMATIONHANDLINGCAPACITYINDAILYLIFETHESEFINDINGSSUGGESTTHATICTLITERACYEDUCATIONISIMPORTANT,ANDONESHOULDNOTBEOPTIMISTICABOUTTHEMOBILEINTERNET’SPROSPECTSFORNARROWINGTHEDIGITALDIVIDEINDEVELOPINGCOUNTRIESKEYWORDSMOBILEINTERNETLEAPFROGGINGDIGITALDIVIDEFEATUREPHONESMARTPHONEINDONESIAFAMILIESANDMINORITYTEENSWEREPROVENTOBESIGNIFICANTLYMORELIKELYTOUSETHEIRPHONESTOGOONLINE,PAYINGMOREFORTHEINTERNETACCESSTHISPARADOXCANBEEXPLAINEDBYTHEFACTTHATTHEYARELESSLIKELYTOHAVEAWIREDCOMPUTERATHOMEBROWNETAL,2011MOBILELEAPFROGGINGSUGGESTSTHAT,ATTHEINDIVIDUALLEVEL,THEMOBILEINTERNETCANBEUSEDBYTHEINFORMATIONPOOR,NAMELYOLDER,LESSEDUCATED,ANDLESSAFFLUENTPEOPLEGIVENTHATMOBILEPHONESAREMOREFAMILIARTOCOMMONPEOPLEANDLESSEXPENSIVETHANPCS,ITISEXPECTEDTHATTHEDIGITALGAPWILLBEREDUCEDWITHMOBILEINTERNETUSEFOREXAMPLE,SRINUANETAL2012FOUNDTHATPRICEANDINCOMELEVELSDONOTAFFECTTHEPROPENSITYTOACCESSTHEINTERNETVIAMOBILEPHONESINTHAILANDSIMILARLY,BOHLINANDROHMAN2011EXAMINEDFACTORSAFFECTINGMOBILEBROADBANDANDFOUNDTHATINCOMEINFLUENCESMOBILEBROADBANDACCESSLESSSIGNIFICANTLYTHANGEOGRAPHICALAREATHEYCONCLUDEDTHATAFFORDABILITYISNOTANISSUEREGARDINGFURTHERBROADBANDDEVELOPMENTININDONESIA22MULTIPLEDIGITALDIVIDESADIGITALDIVIDEISDEFINEDASTHEDIFFERENCESBETWEENINDIVIDUALS,HOUSEHOLDS,COMPANIES,ORREGIONSREGARDINGTHEIRACCESSTOANDUSAGEOFICTCHENANDWELLMAN,2004VEHOVARETAL,2006THEDIGITALDIVIDEISAPOLITICALLYIMPORTANTCONCEPTBECAUSEITISREGARDEDASANEWFORMOFSOCIALINEQUALITYZILLIENANDHARGITTAI,2009ALTHOUGHTHEDIGITALDIVIDEININTERNETUSEHASBEENNARROWINGAMONGDEVELOPEDCOUNTRIESISHII,2008LOPEZETAL,2013VANDIJKANDHACKER,2003ANDTHEGAPBETWEENDEVELOPEDANDDEVELOPINGCOUNTRIESHASALSOSHRUNKENJAMES,2009,DIFFERENCESAMONGINDIVIDUALSINACQUISITIONOFSKILLSANDUSAGEARELIKELYTOPERSISTVANDEURSENANDVANDIJK,2010VANDIJKANDHACKER,2003BEFORETHEADVENTOFDIGITALMEDIA,THEKNOWLEDGEGAPHYPOTHESISWASWIDELYSTUDIED,FOCUSINGONTHEEFFECTSOFTVANDNEWSPAPERSONKNOWLEDGELEVELSTHESESTUDIESREVEALEDTHATTHEGROWTHOFKNOWLEDGEWASRELATIVELYGREATERAMONGTHEHIGHLYEDUCATEDPEOPLETICHENORETAL,1970INCONTRASTTOTHEGAPSTUDIEDINTHE
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    • 簡介:字?jǐn)?shù)英文字?jǐn)?shù)英文37653765單詞,單詞,2011420114字符;中文字符;中文64996499漢字漢字出處出處HANHANMC,C,KIMKIMYCANYCANSOCIALSOCIALNETWORKINGNETWORKINGSITESSITESBEBEECOMMERCEECOMMERCEPLATFORMSJPANPACIFICPLATFORMSJPANPACIFICJOURNALJOURNALOFOFBUSINESSBUSINESSRESEARCH,2016,71RESEARCH,2016,7124392439外文文獻(xiàn)外文文獻(xiàn)CANSOCIALNETWORKINGSITESBEECOMMERCEPLATFORMSABSTRACTSOCIALMEDIAISNOTJUSTANONLINECOMMUNITYWHEREPEOPLEMEET,COMMUNICATE,ANDSHAREINFORMATIONVIRTUALLYTHENUMBEROFBUSINESSESUSINGSOCIALMEDIATOPROMOTEPRODUCTS,ANDTHENUMBEROFSOCIALMEDIASEEKINGWAYSTOINCREASEREVENUES,HAVEBOTHGROWNRAPIDLYINRECENTYEARSCONSEQUENTLY,THEREHASBEENINCREASEDINTERESTINSOCIALMEDIACOMMERCE–SYSTEMSWHEREBYSOCIALMEDIAUSERSCOULDPURCHASEPRODUCTSBYCLICKINGTHE“BUY”BUTTONONFACEBOOKWITHOUTLEAVINGTHESITE,JUSTASTHEYCANNOWONAMAZONCOMOREBAYTHISSTUDYEXAMINESWHETHERSOCIALMEDIACANGROWASANECOMMERCEPLATFORMBYANSWERINGTHEFOLLOWINGQUESTIONS1HOWLIKELYARESOCIALMEDIAUSERSTOPURCHASEPRODUCTSONSOCIALMEDIA2WHATTYPESOFPRODUCTSORSOCIALFACTORSONTHESOCIALMEDIAWOULDSUCCESSFULLYFACILITATESOCIALMEDIACOMMERCETHERESULTINDICATESTHATPRESENCEOFAFRIEND’SPURCHASEHISTORYWITHAPRODUCTDIDNOTGENERATEAHIGHERLEVELOFPURCHASEINTENTION,NORSOCIALMEDIAACCEPTANCEALSO,THISSTUDYFOUNDTHATDIGITALPRODUCTSINDUCEDHIGHERLEVELSOFBOTHPURCHASEINTENTIONANDSOCIALMEDIAACCEPTANCETHANNONDIGITALPRODUCTSFINDINGSAREDISCUSSED,ALONGWITHMANAGERIALIMPLICATIONSANDLIMITATIONSINTHESTUDYKEYWORDSOCIALMEDIACOMMERCE,SOCIALMEDIACOMMERCEACCEPTANCE,PURCHASEINTENTION,PRODUCTTYPE1INTRODUCTIONFORINSTANCE,POLKADOTALLEY,THEWOMEN’SAPPARELCOMPANYBASEDINTEXAS,HASSOLDINDIVIDUALCLOTHINGITEMSONTHECOMPANY’SFACEBOOKPAGETHECOMPANYPOSTSALLITEMSWITHPRICEANDPRODUCTINFORMATIONINDIVIDUALLYONTHEPAGETHEN,CUSTOMERSREPLYUNDERTHEPOSTTOORDERTHEITEMSPOLKADOTALLEYHASINCREASEDITSSALESFROMUS400,000TOUS15MILLIONINAYEAR,THANKSTOFACEBOOKECOMMERCEEMERSON,2013WEFOUNDQUITEANUMBEROFSTUDIESINTHISAREAOFSOCIALMEDIATHATHAVEFOCUSEDONTHEEFFECTOFSOCIALMEDIAONCOMPANYOUTCOMES,SUCHASEBOOKSALES,HOTELBOOKINGSANDMOVIEBOXOFFICETICKETSALESAMBLEEDUAN,GUYE,LAW,GUCHEN,2011HOWEVER,STUDIESTHATHAVEINVESTIGATEDCONSUMERS’ACTUALINTENTIONSTOUSESOCIALMEDIAASANECOMMERCEPLATFORMARESCARCECONSIDERINGTHATCREATINGFAVORABLEUSERREACTIONSISACRITICALFACTORFORSUCCESSWITHNEWTECHNOLOGIESVENKATESH,1999,WETHINKITISIMPORTANTTOUNDERSTANDTHEPOTENTIALUSEOFSOCIALMEDIAASANECOMMERCEPLATFORMFROMTHEUSERS’PERSPECTIVETHUS,THISSTUDYATTEMPTSTOINVESTIGATEWHETHERSOCIALMEDIACANGROWASANECOMMERCEPLATFORMBYANSWERINGTHEFOLLOWINGQUESTIONS1HOWLIKELYARESOCIALMEDIAUSERSTOPURCHASEPRODUCTSONSOCIALMEDIA2WHATTYPESOFPRODUCTSORSOCIALFACTORSINSOCIALMEDIAWOULDFACILITATETHESOCIALMEDIACOMMERCETHEFIRSTSECTIONOFTHISPAPERDISCUSSESTHEDEFINITIONOFSOCIALMEDIACOMMERCE,WHICHISAKEYTERMOFTHISSTUDY,ANDREVIEWSTHERELEVANTLITERATUREONSOCIALMEDIAINITIATEDECOMMERCETHEFOLLOWINGSECTIONPROPOSESHYPOTHESESANDRESEARCHMETHODOLOGIESTHENEXTSECTIONDISCUSSESTHERESEARCHFINDINGSTHEFINALSECTIONDISCUSSESTHISSTUDY’SCONTRIBUTIONS,LIMITATIONSANDFUTURERESEARCH,ANDPRACTICALIMPLICATIONS2LITERATUREREVIEW21SOCIALCOMMERCEANDSOCIALMEDIACOMMERCE
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    • 簡介:字?jǐn)?shù)英文字?jǐn)?shù)英文38693869單詞,單詞,2191321913字符;中文字符;中文71097109漢字漢字出處出處ZHANGZHANGG,G,DEDESETASETAGGBEINGBEING“REDRED”O(jiān)NONTHETHEINTERNETINTERNETTHETHECRAFTCRAFTOFOFPOPULARITYPOPULARITYONONCHINESECHINESESOCIALSOCIALMEDIAMEDIAPLATFORMSMPLATFORMSMMICROCELEBRITYMICROCELEBRITYAROUNDAROUNDTHETHEGLOBEGLOBEEMERALDEMERALDPUBLISHINGPUBLISHINGLIMITED,LIMITED,2018201857675767外文文獻(xiàn)外文文獻(xiàn)BEING“RED”O(jiān)NTHEINTERNETTHECRAFTOFPOPULARITYONCHINESESOCIALMEDIAPLATFORMSABSTRACTWHILEINCOMMONENGLISHLANGUAGEPARLANCESPEAKINGOF“ONLINECELEBRITIES”ENCOURAGESTHECONFLATIONOFNEWFORMSOFFAMOUSNESSWITHEXISTINGDISCOURSESONMASSMEDIASTARDOMANDFANDOM,THEMANDARINCHINESETERMWANGHONG,ASHORTHANDTERMFORWANGLUOHONGRENLITERALLY“PERSONPOPULARONTHEINTERNET”,FRAMESTHEENTICINGSHORESOFONLINECELEBRITYTHROUGHTHEPECULIARLEXICALDOMAINOFAGRASSROOTSPOPULARITYTHEFIGUREOFTHEWANGHONGHASINRECENTYEARSACCOMPANIEDTHEDEVELOPMENTOFSOCIALMEDIAPLATFORMSINCHINA,BECOMINGAPROFITABLEPROFESSION,ANINSPIRATIONALROLEMODEL,AMORALLYCONDEMNABLEBYPRODUCTOFINTERNETECONOMIES,ANDINGENERALAWIDELYDEBATEDSOCIALPHENOMENONAMONGLOCALUSERSDRAWINGONINTERVIEWSWITHMOREANDLESSSUCCESSFULLOCALONLINECELEBRITIESANDDISCUSSIONSWITHTHEIRAUDIENCES,THISCHAPTEROFFERSANUPTODATEPORTRAYALOFTHEVARIOUSFORMSOFWANGHONGCURRENTLYVYINGFORATTENTIONONCHINESESOCIALMEDIAPLATFORMS,ILLUSTRATINGHOWPOPULARITYISCRAFTEDALONGWITHNARRATIVESOFPROFESSIONALISMANDECONOMICASPIRATIONSINTIMATELYCONNECTEDTOTHESOCIOTECHNICALCONTEXTSOFCONTEMPORARYCHINAKEYWORDSCHINAMICROCELEBRITYLIVESTREAMINGSOCIALMEDIAWANGHONGDESPITETHEHIGHFAILURERATESOFINCUBATEDCELEBRITIES,MOSTDISCUSSIONSOFWANGHONGCENTERONARATHERLIMITEDSAMPLEOFSUCCESSFULONLINEINFLUENCERSANDMASSIVELYPOPULARSOCIALMEDIAPERSONALITIESASEVIDENCEDBYBAIDUSEARCHTERMANALYTICS,THISSOCIOLINGUISTICUSAGEISKEYEDTOASPECIFICMOMENTINTIMEWHENTHEABBREVIATIONWANGHONG,AFTERITSAPPEARANCEIN2012,OVERTOOKITSEXTENDEDFORMWANGLUOHONGREN,WHICHWASGRADUALLYDECLININGINCURRENCYINTHEBACKGROUND,THEWORDMINGXINGSTARREMAINSCONSISTENTLYUSEDTOREFERTOSHOWBIZCELEBRITIESACROSSTV,CINEMA,ANDPOPMUSIC,BUTISSURPASSEDINPOPULARITYBYWANGHONGBETWEEN2015AND2016THEVARIOUSWAYSOFREFERRINGTOBEINGKNOWNBYMANYOTHERPEOPLEINCHINESEDONOTNECESSARILYMAPTOTHEENGLISHLANGUAGEDISTINCTIONBETWEENCONCEPTSLIKENOTORIETY,POPULARITY,CELEBRITY,FAMOUSNESS,ORSTARDOM,ANDTHESUBTLETIESINTRODUCEDBYNEWMEDIAPRACTICESVIDEOMAKING,MICROBLOGGING,LIVESTREAMINGDEMANDACLOSEREXAMINATIONINORDERTOUNDERSTANDTHEROLEOFWANGHONGINCONTEMPORARYCHINESESOCIETYMODELEDONTERMSSUCHASMINGRENLITERALLY“FAMOUSPERSON”ANDMINGLIULITERALLY“FAMOUSFLOW,”CELEBRITY,THEWORDMINGXING“STAR”ENTEREDPOPULARUSAGEFROMADIRECTTRANSLATIONOFTHEENGLISH“MOVIESTAR”ASDIANYINGMINGXINGINTHEEARLY1920SZHENG,2013ITISNOTBYCHANCETHATONEOFTHETHREELARGESTCHINESEMOVIEPRODUCTIONCOMPANIESOFTHE1920SAND1930SWASCALLEDMINGXINGFILMCOMPANY,TYINGTHENOTIONOFSTARDOMTOTHEEMERGINGENTERTAINMENTINDUSTRYOFTHETIMECONVERSELY,HONGRENPOPULARPERSONBELONGSTOAREPERTOIREOFCOMPOUNDWORDSRELATEDTOTHECOLORHONGRED,WHICHINCHINAISTRADITIONALLYASSOCIATEDWITHNOTIONSOFWEALTH,SUCCESS,ANDPOPULARITYCHAU,2008WANGHONGISJUSTONEOFTHELATESTITERATIONSOFHONGNESS,ALONGWITHOTHERCONTEMPORARYLOCUTIONSASZOUHONGTOBECOMEPOPULAR,BAOHONGTO“EXPLODE”INPOPULARITYANDHONGHUOFLOURISHING,BOOMINGHUANGLIU,2016INCHINA,WHEREPUBLICPERSONAESUCHASARTISTS,WRITERS,INTELLECTUALS,ATHLETES,ANDPERFORMERSAREREQUIREDTONEGOTIATETHEIRPUBLICIDENTITIESUNDERTHECAPRICIOUSINTERPLAYOFECONOMICDEVELOPMENTANDOFFICIALCENSORSHIPBARME′,1999,PPXVII–XVIII,ALLTHESETERMSHINTTOALAYEREDHISTORYOF
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    • 簡介:字?jǐn)?shù)英文字?jǐn)?shù)英文28832883單詞,單詞,1606316063字符;中文字符;中文52595259漢字漢字出處出處PUSPITASARIPUSPITASARIL,L,ISHIIISHIIKKDIGITALDIGITALDIVIDESDIVIDESANDANDMOBILEMOBILEINTERNETINTERNETINININDONESIAINDONESIAIMPACTIMPACTOFOFSMARTPHONESJSMARTPHONESJTELEMATICSTELEMATICSANDANDINFORMATICS,INFORMATICS,2016,2016,332472483332472483外文文獻(xiàn)外文文獻(xiàn)DIGITALDIVIDESANDMOBILEINTERNETININDONESIAIMPACTOFSMARTPHONESABSTRACTMOBILELEAPFROGGINGREFERSTOTHEPROCESSBYWHICHNEWINTERNETUSERSACCESSTHEINTERNETUSINGMOBILEPHONESANDNOTPCSTHISSTUDYEXAMINESHOWANDWHETHERMOBILEPHONESNARROWTHEDIGITALDIVIDEAMONGINDONESIANPEOPLEATFOURLEVELSDEVICEOWNERSHIP,INTERNETADOPTION,USE,ANDINFORMATIONACQUISITIONASELFADMINISTEREDQUESTIONNAIRESURVEYWASCONDUCTEDINTHREELARGECITIESININDONESIAN605THERESULTSINDICATEDTHAT,ATDIFFERENTLEVELS,YOUNGERANDMOREEDUCATEDPEOPLEUTILIZEMOBILEINTERNET,ESPECIALLYVIASMARTPHONESINCONTRAST,FEATUREPHONESAREOWNEDBYLESSEDUCATEDANDOLDERPEOPLEREGARDLESSOFINCOMELEVEL,BUTINTERNETUSAGEONSUCHPHONESISMOREPREVALENTAMONGYOUNGERANDMOREEDUCATEDPEOPLEMOREOVER,THEADOPTIONOFTHEPCBASEDINTERNETPROMOTESTHEOWNERSHIPOFSMARTPHONESTHESERESULTSINDICATETHATMOBILELEAPFROGGINGISTHECASEONLYWITHTHEOWNERSHIPOFFEATUREPHONESFURTHERMORE,INCOMPARISONWITHFEATUREPHONES,SMARTPHONESANDPERSONALCOMPUTERSAREMOREASSOCIATEDWITHINFORMATIONHANDLINGCAPACITYINDAILYLIFETHESEFINDINGSSUGGESTTHATICTLITERACYEDUCATIONISIMPORTANT,ANDONESHOULDNOTBEOPTIMISTICABOUTTHEMOBILEINTERNET’SPROSPECTSFORNARROWINGTHEDIGITALDIVIDEINDEVELOPINGCOUNTRIESKEYWORDSMOBILEINTERNETLEAPFROGGINGDIGITALDIVIDEFEATUREPHONESMARTPHONEINDONESIAFAMILIESANDMINORITYTEENSWEREPROVENTOBESIGNIFICANTLYMORELIKELYTOUSETHEIRPHONESTOGOONLINE,PAYINGMOREFORTHEINTERNETACCESSTHISPARADOXCANBEEXPLAINEDBYTHEFACTTHATTHEYARELESSLIKELYTOHAVEAWIREDCOMPUTERATHOMEBROWNETAL,2011MOBILELEAPFROGGINGSUGGESTSTHAT,ATTHEINDIVIDUALLEVEL,THEMOBILEINTERNETCANBEUSEDBYTHEINFORMATIONPOOR,NAMELYOLDER,LESSEDUCATED,ANDLESSAFFLUENTPEOPLEGIVENTHATMOBILEPHONESAREMOREFAMILIARTOCOMMONPEOPLEANDLESSEXPENSIVETHANPCS,ITISEXPECTEDTHATTHEDIGITALGAPWILLBEREDUCEDWITHMOBILEINTERNETUSEFOREXAMPLE,SRINUANETAL2012FOUNDTHATPRICEANDINCOMELEVELSDONOTAFFECTTHEPROPENSITYTOACCESSTHEINTERNETVIAMOBILEPHONESINTHAILANDSIMILARLY,BOHLINANDROHMAN2011EXAMINEDFACTORSAFFECTINGMOBILEBROADBANDANDFOUNDTHATINCOMEINFLUENCESMOBILEBROADBANDACCESSLESSSIGNIFICANTLYTHANGEOGRAPHICALAREATHEYCONCLUDEDTHATAFFORDABILITYISNOTANISSUEREGARDINGFURTHERBROADBANDDEVELOPMENTININDONESIA22MULTIPLEDIGITALDIVIDESADIGITALDIVIDEISDEFINEDASTHEDIFFERENCESBETWEENINDIVIDUALS,HOUSEHOLDS,COMPANIES,ORREGIONSREGARDINGTHEIRACCESSTOANDUSAGEOFICTCHENANDWELLMAN,2004VEHOVARETAL,2006THEDIGITALDIVIDEISAPOLITICALLYIMPORTANTCONCEPTBECAUSEITISREGARDEDASANEWFORMOFSOCIALINEQUALITYZILLIENANDHARGITTAI,2009ALTHOUGHTHEDIGITALDIVIDEININTERNETUSEHASBEENNARROWINGAMONGDEVELOPEDCOUNTRIESISHII,2008LOPEZETAL,2013VANDIJKANDHACKER,2003ANDTHEGAPBETWEENDEVELOPEDANDDEVELOPINGCOUNTRIESHASALSOSHRUNKENJAMES,2009,DIFFERENCESAMONGINDIVIDUALSINACQUISITIONOFSKILLSANDUSAGEARELIKELYTOPERSISTVANDEURSENANDVANDIJK,2010VANDIJKANDHACKER,2003BEFORETHEADVENTOFDIGITALMEDIA,THEKNOWLEDGEGAPHYPOTHESISWASWIDELYSTUDIED,FOCUSINGONTHEEFFECTSOFTVANDNEWSPAPERSONKNOWLEDGELEVELSTHESESTUDIESREVEALEDTHATTHEGROWTHOFKNOWLEDGEWASRELATIVELYGREATERAMONGTHEHIGHLYEDUCATEDPEOPLETICHENORETAL,1970INCONTRASTTOTHEGAPSTUDIEDINTHE
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    • 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FUNEXPLOREDAVENUES3SUPPLYSIDEOFMOBILEGAMING31ACTORSINTHEARENATHEMOBILEECOSYSTEMTHEREAREANUMBEROFDIFFERENTMETHODOLOGIESTOEXPLORETHESUPPLYSIDEOFMOBILECONTENTANDAPPLICATIONSAMONGTHEMOSTRELEVANTAPPROACHESARETHEMODELLINGOFTHEBUSINESSMODELINDETAILBOUWMAN,FABER,HAAKER,KIJL,REUVER,2008,THEINCLUSIONOFDYNAMICSTOIMPROVETHEUNDERSTANDINGOFTHEEVOLUTIONOFBUSINESSMODELSEATON,ELALUFCALDERWOOD,SORENSEN,2010ANDCONCEPTUALISINGTHERELATIONSHIPSTOESTABLISHANEBUSINESSMODELOSTERWALDERPIGNEUR,2010THISARTICLEFOLLOWSTHEECOSYSTEMAPPROACHFRANSMAN,2007,AMOREGENERALTHEORYTHATISNEVERTHELESSABLETOSIMULTANEOUSLYCAPTURETHETECHNICAL,ECONOMICANDINSTITUTIONALRELATIONSHIPSINANEMERGENTDOMAINTHATISNOTYETMATUREENOUGHFORPROPERMODELLINGWITHMORESPECIALISEDMETHODSTHEREFORE,THISMETHODISBETTERSUITEDTOIDENTIFYPOTENTIALPOLICYMEASURESTHEGENERALECOSYSTEMOFTHEMOBILEINDUSTRYISINTRODUCEDINFEIJO′O,MAGHIROS,ABADIE,ANDGO′MEZBARROSO2009THEADAPTATIONFORMOBILEGAMINGISPRESENTEDINFIG1ASSEENINTHEFIGURE,THEMOBILEGAMINGECOSYSTEMFOLLOWSTHECONVENTIONALTHREESTAGEMODELFORDIGITALMASSCONSUMPTION1CREATION/PRODUCTION/PUBLISHING,2DELIVERY/DISTRIBUTION/ACCESSAND3
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