加強(qiáng)中小型車(chē)展crm對(duì)策研究[畢業(yè)論文]

1、I本科畢業(yè)論文本科畢業(yè)論文(設(shè)計(jì)設(shè)計(jì))(屆)加強(qiáng)中小型車(chē)展客戶關(guān)系管理的對(duì)策研究加強(qiáng)中小型車(chē)展客戶關(guān)系管理的對(duì)策研究所在學(xué)院商學(xué)院專(zhuān)業(yè)班級(jí)會(huì)展經(jīng)濟(jì)與管理學(xué)生姓名學(xué)號(hào)指導(dǎo)教師職稱(chēng)完成日期年月日IIAbstractexhibitionindustryisanewlyemergedindustryinChina.Howeverasthedevelopmentofoureconomythisindustryhasdevelopedfromscr

2、atchoccupiedanimptantplaceinChina’seconomyrapidlyinthelasttwodecades.EspeciallywiththerecentexplosivegrowthofthedemfcarsinthemarkettheautoexhibitionhasbecomethevanguardofChina’sexhibitionindustry.Asthenumberofautoexhibit

3、ionsgrowsunceasinglyitappearsthatonecityhasoneexhibitionevenme.Howeverthesearemostlysmallmediumsizedautoexhibitionthecompanieswhichholdtheseexhibitionsarestillinalackofawarenessincustomerrelationshipmanagementwhichhasals

4、orestrictedthedevelopmentoftheexhibitionlargely.Thispaperisbasedonrelevanttheiesacteristicsofdomesticnumeroussmallmediumsizedautoshowofexhibitioncustomerrelationshipmanagementthestatusacteristicsofdomesticnumeroussmallme

5、diumsizedautoshowanalyzethestatusofthisautoshowofexhibitioncustomerrelationshipmanagementputfwardofmanyproblemssuchasinsufficientunderstingbefetheexhibitionimcompleteserviceduringtheexhibitionwithoutthetimelytrackingafte

6、rtheexhibitionthelackofprofessionals.Pointingoutfourstrategies:takethecustomerasthecenterofexhibitionmarketingmaximizedclientsatisfaction.culticateloyaltyclientsImprovingthequalityofemployeessoftwareserviceability.Keywds